MUMBAI: Star India is planning to relaunch its existing general entertainment channel -- Life OK, renamed as Star Bharat. The channel plans to have modern outlook but Indian feel.
According to reports, it will be relaunched with the new look on 15 August.
Since 2011, the channel will be branded for the second time. At the earlier launch, Star One was rebranded as Life OK. In 2016, the network changed the programming line-up of the channel. But, it seems the revamp of the programming strategy did not work.
According to sources, shows such as "May I come in Madam," "Sher-E-Punjab Ranjeet Singh" and "Chandrakanta" will go off air, and shows including Savdhaan India and Ghulam will continue. Shows like Kya Haal Paanchaal, Ayushamaan Bhava and Shatranj will be launched on Star Bharat shortly.
‘Shatranj’ is basically an Indian adaptation of the English show ‘House of Cards’ that features Sonal Vengurkar, Akshay Anand and Bhanu Uday. Another show called ‘Kya Haal Paanchal', produced by Optimystic, is based on polygamy, starring Maninder Singh in the lead and five girls.
At the time of filing this report, an official confirmation did not come through. It is hoped that the second rebranding works for Star.