Report on Shemaroo

Kaun Banega Crorepati and its glorious 20 years

The shooting of season twelfth of Kaun Banega Crorepati begins

MUMBAI: It was in 1999 when Zee TV and Sony TV led the charts with shows like Amanat, Hasratein and Ek Mahal Ho Sapno Ka, while Star India was struggling to keep up with its counterparts, especially in the prime time slot of 9 pm to 10 pm. Star India had highly appreciated shows but it didn’t get them the expected ratings.

With a sheer hope to turn around Star TV’s brand image and positioning, the then Star India CEO Peter Mukherjea and programming head Sameer Nair. Steve Askew and Nair’s boss in Hong Kong, came across a popular show Who Wants to Be a Millionaire in UK and Australia. Nair is currently the CEO of Applause Entertainment.

Later, in July 1999 Askew showed a snippet of the show to Nair. Initially, Nair was hesitant about the format of the show, he asked Askew to buy the rights for Who Wants to Be A Millionaire from ECM. He started looking for someone to create a similar show in India.

Nair zeroed in on Siddhartha Basu, a quiz master,  who had earlier worked with Star Plus for current affairs show with journalist Vir Sanghvi called A Question of Answers.

Under Nair’s guidance, the channel brought, Kaun Banega Crorepati  a reality show that has changed the destiny of three brands – Star TV, Amitabh Bachchan, and Samir Nair. On 3 July 2000 KBC went on air it was also the year Indian television changed.

Today, the shooting for the twelfth season of quiz show Kaun Banega Crorepati is in process. Host Amitabh Bachchan, who has been a part of the quiz show since 2000, shared glimpses of the first day of the shoot on social media and also celebrated 20 years of Kaun Banega Crorepati in his own style. "20 saal, 12 parv, KBC: Kaun Banega Crorepati, arambh! (20 years, 12 festival, KBC: Kaun Banega Crorepati, begin!)"he tweeted.

Let us have a look at the KBC campaigns over the last 20 years.

Nau Baj Gaye Kya?

In 2000, Star Plus launched KBC with its campaign ‘Nau Baj Gaye Kya?’ It was also the first time when megastar Bachchan appeared on a small screen. The campaign spoke about giving chance to viewers to win the prize money, worth Rs 1 crore. KBC not only changed the destiny of the reality shows on television, but also helped Bachchan and Star Plus regain their lost glory.

Umeed Se Dugna

After a hiatus of 5 years, KBC was launched in 2005 and this time the prize money was doubled to Rs 2 crore. To promote the new season and create a buzz in the market Star Plus came up with a rap campaign named Umeed Se Dugna. The season, however, ended abruptly with Bachchan falling ill.

Kuch Sawaal Zindagi Badal Sakte Hain

In 2006, when Bachchan fell ill, the channel had roped in Bollywood actor Shah Rukh Khan to host season 3 of KBC. The campaign highlighted that some questions can change the life. However, the change of host didn’t go well with the audiences and ratings started to go down. This time KBC decided to take three years gap.

Koi Bhi Sawaal Chota Nahi Hota

With the new season falling flat, and the show witnessed considerable dip in ratings. Star Network denied reviewing the rights. It was around this time, that KBC moved to Sony Entertainment.

The’ campaign titled ‘Koi Bhi Sawaal Chota Nahi Hota’ was directed and produced by Chrome Pictures. This was also the season where a whopping prize money of Rs 5 crore was introduced. This year was crucial for Sony Network as the rival network Viacom18’s Hindi General Entertainment Channel (GEC) Colors has acquired the rights to Bigg Boss which was earlier aired on Sony TV with Arshad Warsi as a host.

Koi Bhi Insaan Chota Nahi Hota

In 2011, KBC launched their brand new campaign ‘Koi Bhi Insaan Chota Nahi Hota’ which highlighted the importance of never underestimating anyone and their talent.

Dusra Mauka

In the sixth season KBC incorporated cause-advertising in its promotion. It focused on deep-rooted issues like girl child, dalits and more. The campaign was conceptualised by Leo Burnett. Amitabh Bachchan explained the power of knowledge, by reciting a verse ‘Gyaan Hi Aapko aapka Haq Dilate hain’.

Seekhna Bandh to Jeetna Bandh

In 2013, KBC with its campaign titled ‘Seekhna Bandh to Jeetna Bandh’ pointing out the importance of learning, because the moment you stop learning, your progress comes to a grinding halt. This year the price money was hiked up to Rs 7 crore.

Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate

In 2014 KBC released a campaign titled ‘Yahan Sirf Paise Nahi Dil Bhi Jeete Jaate’, it became an instant hit among the audiences.  It showcased the sensitive issues like Hindu-Muslim animosity and discrimination of north East people in India.

Jawaab Dene ka Waqt aa Gaya Hai

In its ninth season, Sony Network had discontinued its long-standing association with Leo Burnett. This time the campaign was conceptualised, directed, and written by Dangal movie director Nitesh Tiwari, Nikhil Mehrotra. The campaign dealt with a slice of life situations.   

Kab Tak Rokoge

Continuing with their partnership with Nitesh Tiwari and Nikhil Mehrotra ahead, the campaign titled ‘Kab Tak Rokoge’ focused on the spirit of resilience.

Vishwaas Hai toh Khade Raho…Adey Raho

Released in 2019, the campaign  Vishwaas Hai toh Khade Raho…Adey Raho again conceptualised by Nitesh Tiwari, had humour in it.  It narrated the story of a youth who breaks the shackles of societal norms and succeeds in life.

Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.

The twelfth  season of Kaun Banega Crorepati (KBC) gears up for the most celebrated comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.

Latest Reads
Two books to curl up and read on the weekend: Unfinished and StarStruck

MUMBAI: Star India in 2000 — like Disney Star India of today — was like a fortress. Nothing got out until the team led by Peter Mukerjea (or Pete or Mukers), its CEO agreed to it. So when he himself pens down his experience working with the organisation for around a decade, you can be sure to get...

Television TV Channels News Broadcasting
Barc week 7: Zee TV slips down to third spot on pay platform

Zee TV has slipped down to the third position on pay platform(Saturday 13 February 2021 to Friday 19 February 2021) of Broadcast Audience Research Council of India (BARC) data. Colors Rishtey has beenreplaced by Zee Anmol at the ninth spot in rural market.

Television TV Channels Viewership
BARC week 7: Lizol leads top brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021.

Television TV Channels Viewership
New GEC shows rollout to boost advertisers’ sentiments?

Although Bigg Boss 14 couldn't garner the expected TRPs, it has been in the news ever since its launch. The controversial reality show concluded on 21 February after three months of regaling viewers with high drama and antics.

Television TV Channels GECs
ICC & IMG ink mega deal to livestream 541 matches across 3 World Cups

MUMBAI: Cricket is about to get a boost like never before. The International Cricket Council (ICC) today announced that for the first time ever 541 pathway event matches across three ICC World Cups will be live-streamed globally in partnership with IMG, ensuring more cricket from more nations than...

Television TV Channels Sports
‘Discovering Odisha - India's Best Kept Secret’ to air on WION

NEW DELHI: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the more the tourist gets to explore India’s beauty, the more unusual destinations are there for the taking. India is ranked sixth on the list of UNESCO World Heritage Sites globally,...

Television TV Channels Factual
Sony Music onboards Sangeetha Aiyer as director of promotions

MUMBAI: Sony Music India (SMI) has named Sangeetha Aiyer as director of promotions. Aiyer will lead SMI’s promotions strategy and activities across all media channels, amplifying SMI’s content and artists across international, Bollywood, pop & north repertoires and optimising promotions...

Television TV Channels Music and Youth
India keeping tabs on law to make big tech pay for news: Javadekar

NEW DELHI: The government yesterday introduced sweeping rules to regulate streaming services, online news outlets and social media firms, a move that has the country's digital media ecosystem in a flutter. Undeniably, the last couple of days at the ministry of information and broadcasting have been...

Television TV Channels News Broadcasting
Romedy Now presents the Indian television premiere of popular teen-drama film ‘The Sun Is Also A Star’

MUMBAI: Staying true to its promise of entertaining viewers with a generous dose of love and laughter, Romedy Now presents a perfect reason to grab some ice-cream and a box of tissues for the much-awaited Indian Television premiere of American teen drama film, The Sun Is Also A Star on Sunday  28...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required