Television

Indian film, TV, online video services garnered $49.8 billion in 2019

The industry supported a total of 2.6 million jobs

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/11/shoot.jpg?itok=se9bYWu9

KOLKATA: The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte. The report also found that the industry supported a total of 2.6 million jobs. 

Commissioned by the Motion Picture Association (MPA), with the support of FICCI, the Producers Guild of India (PGI) and Creative First, the report was launched on 10 July, during FICCI’s E-Frames virtual event, Future Tech or Future Tense.

PGI president Siddharth Roy Kapur said, “Our dynamic industry not only provides high-quality jobs and powers the creative digital economy, but is also a huge proponent of India’s soft power around the world. This research highlights how film, television online video production and distribution directly stimulates a range of other industries and businesses, wielding an impact far beyond the direct economic activities of the sector. For that reason, it is crucially important that all stakeholders from the industry and the government play their part in creating an ecosystem that incentivises growth, encourages creativity and rewards innovation. This industry has a tremendous amount to offer, both in economic activity to help us regain a solid footing in response to Covid2019 and to telling the stories of India around the world.”

FICCI Media and Entertainment chairman Sanjay Gupta said, “M&E is designated by the government as a champion service sector. The Covid2019 pandemic is a setback for the M&E industry – and it will require a huge effort from both industry and government to put the foot to the accelerator, incentivise production and all forms of distribution and transport our industry to the heights we all know it can achieve. The creativity and will are there; let’s hope the policymakers and regulators match our entrepreneurial drive.”

Deloitte India Media and Entertainment partner and leader Jehil Thakkar said, “The report illuminates for us the broader trends of the film, television, and online video services sectors. Unsurprisingly, online video services made a statement, generating a total economic contribution of $2.1 billion (Rs 15,374 crore) in 2019, up from $230 million (Rs 1,612 crore) in 2017 – an increase of 854 per cent in local currency. India has developed a dynamic video on-demand ecosystem that is satisfying the huge appetite for quality content, especially during the Covid2019 pandemic. Perhaps the biggest threats to continued growth and more job opportunities is rampant piracy and the imposition of artificial barriers that impact on the quality of a customer’s experience. Addressing these challenges is the task of the day.”

PVR Pictures CEO and PVR Ltd chief business planning and strategy Kamal Gianchandani said, “Exhibition is a beloved form of entertainment for Indian audiences, and will continue to offer an essential means of social engagement and enjoyment for hundreds of millions of people. Right now, movie-going is an entertainment experience that is greatly missed. Once it is safe to do so, I am confident that audiences will return to patronise theatres with a passion and in greater numbers than before. That said, India’s screen density of 6.5 screens per one million remains too low. Just think of the positive effect on the industry and economy if we could double it?” 

MPA APAC president and managing director Belinda Lui said, “India’s film, television and video on demand market is fuelled by talent, innovation and unrivalled entrepreneurship. Industry stakeholders have developed a reputation for working with the government to identify challenges and find effective solutions. This creative, indomitable spirit is likely to be called upon in the current times to overcome a range of hurdles and ultimately, continue to deliver great quality content through a variety of channels to audiences both at home and across the globe.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/ssr.jpg?itok=ybHvDIzO
Media trials: Bombay HC says 'will have to lay down guidelines'

NEW DELHI: The Bombay high court has said that in light of recent events, it may have to lay down guidelines to check the rash of media trials in the country. While listening to a tranche of pleas seeking restraining orders against trial by media in the Sushant Singh Rajput case, the division bench...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/nbsa.jpg?itok=IpABQht_
NBSA gives date & time to news channels to air apology in Sushant Singh Rajput coverage

NEW DELHI: After directing the electronic news channels Aaj Tak, Zee News, News 24 and India TV to comply with its previous order of apologising on-air for their ‘insensitive coverage’ of actor Sushant Singh Rajput’s death by suicide, the News Broadcasting Standard of India (NBSA) has now given the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/preeti.jpg?itok=jsgAeXCs
Good writing is about the soul, not success: Preeti Mamgain

The Screenwriters Association (SWA) held its first peer-judging awards show earlier this month. The awards were given in various categories and were judged by senior writers from the industry. Indiantelevision.com – which has been a regular partner of the SWA – got into short conversations via...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/pr.jpg?itok=4U4XwfT4
Critically acclaimed American dystopian drama, ‘Fast Color’ to premiere on MN+ and Romedy NOW

Offering some of the most celebrated Hollywood movies of all time to its viewers, MN+ and Romedy NOW will simulcast the Indian Television premiere of the American supernatural movie, ‘Fast Color’ this Sunday October 25, at 1:00 PM and 9:00 PM.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/q.jpg?itok=pnhf3jtc
TV will grow, but digital is where the money's at: SPNI's NP Singh

Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aajtak.jpg?itok=tayoapIL
Aaj Tak enters Bengal market with first regional digital extension

NEW DELHI: Aaj Tak is venturing into the regional digital news space with the launch of bangla.aajtak.in. The digital format of Aaj Tak Bangla will showcase exclusive content in politics, literature, sports, technology and entertainment for its visitors. The unveiling of Aaj Tak’s Bangla digital...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/republic.jpg?itok=aJYudEDW
TRP row: Republic TV's broadcast of Hansa Report not illegal, says court

NEW DELHI: Mumbai Police commissioner Param Bir Singh opened up a pandora’s box on 8 October when he addressed the press conference on the subject of TRP manipulation. Ever since, the news broadcasting industry has been beset by flying allegations and accusations, as well as FIRs and lawsuits...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/arnab.png?itok=MIYAZief
Delhi high court rules Republic TV cannot use ‘News Hour’

New Delhi: The fight for who holds the rights to the words ‘News Hour’ and ‘nation wants to know’ between Benett Coleman & Co’s Times Now and ARG Media Outlier’s Republic TV has been on for a very long time. Earlier, BCCL had moved the high court seeking a permanent injunction against Arnab...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/t.jpg?itok=8VyEsBnY
Celebrate This Glorious Victory Of Good Over Evil With Some Of The Greatest Heroes And Villains This Sunday On &flix And &PrivéHD

A time of happiness, the festival of Dusshera celebrates a new era, ushered in by the victory of good over evil. On this auspicious day, watch as evil is extinguished with fury and vengeance as glorious battles and fierce action awaits you on Sunday, 25th October 2020 only on &flix and &...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required