Television

High hopes for ‘Satyamev Jayate 2’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/18/amir_khan.jpg?itok=at0fVq1B

MUMBAI: Aired two years ago, this television show hosted by Aamir Khan took the country by storm with its focus on social ills such as female foeticide, dowry, domestic violence, child abuse, rape, domestic violence and honour killings among others.

Buoyed by the overwhelming response, the makers decided to take the franchise further. And so, starting 2 March, viewers can once again tune into Satyamev Jayate on Sundays at 11 am on Star Plus.

With a tagline that reads: ‘Jinhe Desh Ki Fikar Hai’, season two promises hard-hitting content like before but the format will be different. Unlike the last time when all 13 episodes ran at a stretch, this time, the series has been broken up into three quarters with five episodes in March and the remaining eight episodes split into groups of four each.

Airtel has been roped in as title sponsor while Axis Bank is the powered by sponsor this season. According to industry sources, the sticker price of the show is anywhere between Rs 3 crore and Rs 3.5 crore.

Graphene Media CEO Sanjoy Chakrabarty

Marketing and promotion

Host Aamir Khan and Star Plus have come out with six different promos that are already doing the rounds on the network.

One of them begins with Khan asking the question, ‘Pata hai apna show kaun dekhega?’ later shifting his gaze to the cars and autos on the road below. He sees some of them breaking the traffic rules and shakes his head: ‘Yeh nahin dekhega’. Moments later, he breaks into a smile on seeing one of the cars paying heed to the red signal. ‘Yeh dekhega,’ he signs off...

The promo, which urges people to be responsible citizens, went on air on 25 January and has since garnered 552,000 views.

Apart from the promo, the show itself has set social media aflutter. From 1.6 million likes last season on Facebook, season two has garnered nearly 2.7 million likes. From close to 93,000 followers on Twitter last season, this time, there are around 143,000 followers.

While initial conversations around SMJ were triggered by Khan’s popularity, later conversations are more around the causes espoused by the actor on the show. Plus, the channel shares and tweets these conversations and uploads videos on a daily basis to keep up the buzz.

Havas Media managing director Mohit Joshi

Industry Speaks

Ahead of the launch of season two, indiantelevision.com spoke to a cross-section of industry about the return of SMJ and how it would fare in their opinion...

“For me, a show like SMJ doesn’t need any promotions. The fact that it is coming back says a lot about it and the impact it has had on people. In one of the promos where Aamir is talking about who will watch SMJ and who won’t speaks of responsible behavior. SMJ is beyond television, it is meaningful TV!” said Havas Media managing director Mohit Joshi.

“The promos this time are a little tongue in cheek. They’re quite subtle. Even the timings are correct, with elections coming near and what is happening in Delhi, these things are tying in very relevantly. It’s really bang on to start conversations around it especially Aamir Khan in this style,” said Lodestar UM vice-president Deepak Netram.

However, about the change in format, he said: “A show always works if you have continuity; appointment viewing builds up after a certain period of time certainly for GECs. Having gaps is not going to help, but I guess in the grain of what the show is I am sure it is possibly going to be an objective which will have people looking forward to the show.  The challenge will be to maintain the momentum and keep the excitement going, because there will be so much happening in between.”

Lodestar UM vice-president Deepak Netram

“The promos are more interesting than the previous season. If someone is watching it for the first time, they will be inquisitive about it. But for people who have already watched the previous season, they know the format of the show. This season the promos are much more focused, straight to the point and more subjective,” believes Graphene Media CEO Sanjoy Chakrabarty.

Commenting on the break pattern Chakrabarty asserts: “Since the topics are relevant and very engaging, people will consume the content in dozes so break won’t affect the viewership.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spn.jpg?itok=Kc7_kZGS
Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX

MUMBAI: This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, SPN has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/epic.jpg?itok=fz5WGrbU
India on a plate: celebrate world food day with Epic Channel

MUMBAI: 16th October 2019 marks the 74th anniversary of the inception of ‘The Food and Agriculture Organization’ of the UN. Since 1979 this historic event has been annually celebrated as World Food Day in over 150 countries. Joining the celebrations, EPIC Channel - India Ka Apna Infotainment -...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/endemol.jpg?itok=Vz2Ue1JV
Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd

MUMBAI : Harper Collins India is thrilled to announce that author Richa Mukherjee’s new novel, Kanpur Khoofiya Pvt. Ltd, published in August this year, has been purchased by Endemol Shine India in a pre-empt. Endemol Shine India buys the rights for Richa S. Mukherjee’s Kanpur Khoofiya Pvt. Ltd...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/zee.jpg?itok=uDvPb4qU
Zee TV, Flipkart join hands to surprise fans this festive season

MUMBAI: This year, with the festive season around the corner, entertainment joined forces with e-commerce to delight consumers with a billion dollar idea! In a truly unique initiative, Zee TV collaborated with Flipkart and attempted to make TV viewing truly interactive during the latter’s annual...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/history.jpg?itok=ZlFUmEPE
HistoryTV18 to premiere ‘India: Marvels & Mysteries’ on October 17

MUMBAI: In a new five-part original series, HistoryTV18 brings viewers remarkable stories of ancient and medieval India. The fifteen stories take the viewer back in time, to some of India’s unique historical locations, many of which are designated UNESCO world heritage sites. The series spotlights...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/BARC.jpg?itok=bo6IZ-59
BARC India's oversight committee finds process accurate and unbiased

MUMBAI: While Broadcast Audience Research Council (BARC) India had appointed an oversight committee in June 2019 to review its data validation and outlier policy which identifies and eliminates outliers including reach outliers, the two-member committee led by Nakul Chopra and Praveen Tripathi has...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/travel.jpg?itok=R0H1aNTr
Travelxp 4K announces its Denmark launch on Waoo

MUMBAI: Expanding its reach in European countries, Travelxp 4K strengthens its reach in the Scandinavian country, Denmark now. Starting 01 September 2019, Travelxp’s premium shows are available to the audience on Waoo TV on Channel number 134. Among the recent launches of Travelxp include the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/abhishek.jpg?itok=zPr4vWTp
Abhishek Dutta appointed as network head for Cartoon Network and POGO in South Asia

MUMBAI: Abhishek Dutta has been named Senior Director and Network Head -Kids, overseeing Cartoon Network and POGO in South Asia. Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/colors.jpg?itok=3yolvWub
Viacom18 launches Har Din Diwali campaign with exclusive pricing for COLORS & COLORS Kannada

Spreading the cheer this festive season, Viacom18 announces a-la-carte price for its flagship Hindi GEC COLORS and Kannada GEC COLORS Kannada at Rs 12/month each.  In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories