MUMBAI: When extreme wealth and unchecked narcissism takes over, it’s only a downhill trip from there on. Here’s a story of a billionaire fashion magnate whose life turns topsy-turvy around the time of his glorious 60 birthday. Come Sunday, 13 December , at 1PM and 9PM, &flix, the destination of the biggest Hollywood hits presents a must-watch satire about the world of the super-rich with the Flix First Premiere of Greed. Amidst the glitz and the glam and all the razzmatazz of the runways, it’s one man’s reputation at stake. #LeapForth into a world where seven deadly sins threaten to destroy the riches that surround the ultimate fashion tycoon - Sir Richard McCreadie.

Directed by the BAFTA Award-winning filmmaker Michael Winterbottom, the film brings a stellar ensemble cast featuring the academy award-nominee Steve Coogan, Isla Fisher (Confessions Of A Shopaholic), David Mitchell, and Asa Butterfield (Hugo). The movie will also premiere on 13 December at 2 PM on Zee Café and 3PM and 11PM PM on &PrivéHD.

Greed tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street. As fate would have it, after a damaging public inquiry, his image is tarnished. To save his reputation, he decides to bounce back with a highly publicized and extravagant party celebrating his sixtieth  birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie’s rise and fall through the eyes of his biographer, Nick.

Witness one of the biggest fashion faux pas as in the Flix first premiere of Greed this Sunday 13 December at 1PM and 9PM, &flix, 2 PM on Zee Café and 3PM and 11PM PM on &PrivéHD