Television

Epic awaits BARC rollout; to launch new programming

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/04/21/epic.jpg?itok=qQKsjU66

MUMBAI: The media and entertainment industry will now have to get used to a new ratings system, which is scheduled to begin by the end of this month. And as Broadcast Audience Research Council (BARC) gears up to roll out its ratings data, Epic has a treat in store for audiences with a fresh programming line-up.  

A lot of speculation and anxiety over the new television rating system came to rest last week when BARC announced that the new ratings system would be out every Wednesday by April end.

In order to launch its new shows the "segmented" Hindi general entertainment channel (GEC) Epic is waiting for the new ratings rollout.

A source close to the development tells Indiantelevision.com, “The channel is now four months old and has gone through its initial run. We are waiting for the BARC ratings to roll out and then put the new programmes on-air so that we know how the shows are doing in terms of numbers. Moreover, with that we will also have a clearer picture to show to advertisers.”

Though the content is kept under wraps, a show which has already created a lot of buzz before its release is Anurag Basu’s adaptation of Rabindranath Tagore's Chokher Bali.

Additionally, veteran Bollywood scriptwriter and poet Javed Akhtar has also been roped for a show called Jaane Pehchaane on the channel. The series is slated to go on air in June and will have Akhtar as a narrator reminiscing about films, actors and famous dialogues of yesteryears.

Positioned as the first 'segmented' channel on Indian television, Epic currently airs only four shows throughout the day  - two fiction series titled Dharmakshetra and Siyaasat and two non-fiction shows - Kahi Suni and Ekaant.

Founded by former Disney India managing director Mahesh Samat, Epic clocked around 1,246 GVTs in its debut week when it launched in November last year.

Wanting viewers to step in and out as per their convenience, all the shows on the channel were designed for a finite period. Epic began airing content pertaining to Indian history, folklore and mythology, in a contemporary storytelling format.

The channel started with around 13-15 weekly shows, most of which were hour-long. On weekends, the channel airs films that are in sync with its core proposition, Kahaniyaan Hindustan Ki (Hindi for fables of India), chosen from the channel’s library of 20 movies. On weekdays, Epic airs around two-and-a-half hours of original content starting at 8 pm.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/rohit.jpg?itok=D72FGTVX
SPNI's Rohit Gupta on The Venice TV Festival jury

NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/radio-mirchi.jpg?itok=JjRNbC6u
ENIL income from outside India grows as other numbers plummet in first quarter

Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/tv-today.jpg?itok=gzM91a6r
TV Today numbers subdued but profitable for first quarter in Covid2019 period

Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review).

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/naggin.jpg?itok=86gUgUR-
Colors' Naagin 5 will premiere on 9 August

MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/prive.jpg?itok=Tx5whkNS
Korean action-comedy ‘Exit’ to premier on &PrivéHD

MUMBAI: When you feel you’re at an impasse in life, all it needs is the right drive and persistence to see it through the end. Exit,  Korean action-comedy film directed by Lee Sang-geun tells a story of how all things can momentarily change in the blink of an eye.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/dil.jpg?itok=JP_VgXRV
Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

MUMBAI: After wooing the audience with super hits like Tanhaji: The Unsung Warrior and Lion King, Star Plus is all set to offer its viewers one more Superhit Movie Dil Bechara on 9 August at 8 pm. The movie is an adaptation of the bestselling novel The Fault in Our Stars, it tells the story of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/talg.jpg?itok=sEgieT7W
Zee Telugu to woo viewers with 'Hitler Gari Pellam', latest fiction launch

Encouraging viewers to brush aside the naysay attitude and cultivate a “Yes, I can do that!” belief is the focus of Zee Telugu’s next fiction offering, ‘Hitler Gari Pellam’. Premiering on August 17th, 2020, the show will air every Monday to Saturday at 6:30 PM only on Zee Telugu and Zee Telugu HD.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/barc.jpg?itok=x5TN7C4p
BARC week 30: Regional GECs witness significant spike in viewership

NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/chrome.jpg?itok=z7DE9UOQ
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required