Television

×

Content IP ratio sharing depends on the risk appetites of the broadcaster and producer: Sumeet Hukamchand Mittal

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/30/Sumeet%20Mittal.JPG?itok=nkI5vp8i

MUMBAI: Two legendary creative talents from the Indian television and film industry, writer Shashi Mittal and writer and director Sumeet Hukamchand Mittal shared a vision to create content that leaves a lasting impact on the hearts and minds of their audience. Today their company, the Shashi Sumeet Group, is a leading name in the media and entertainment industry with Shashi Sumeet Productions Pvt. Ltd for creating content for television; Shashi Sumeet Motions Pictures Pvt. Ltd for films; Shashi Sumeet Innovations for television commercials; Qats Whiskers for brands; and online platforms.

Started in 2009, Shashi Sumeet Productions is among the few production houses which have given some landmark shows to the television industry in India. With shows like Diya Aur Baati Hum, Punar Vivaah, Tumhari Paakhi and Tu Mera Hero the production house has set new benchmarks for content excellence in the industry.

Shashi Sumeet Productions became the first production house to make the journey from ‘reel’ life to ‘real’ life in December 2015 at Pushkar by having a lane named ‘Hanuman Galli’ there. This was inspired by the lane of the same name in its television family drama Diya Aur Baati Hum. Further, the production house got recognition from the Limca Book of Records for having back -to - back shows on Indian general entertainment channels at prime time i.e. from 8pm – 10pm in the year 2015-2016.

In conversation with Indiantelevision.com’s Sonam Saini, Sumeet Hukamchand Mittal founder director of Shashi Sumeet Group shares the journey of his production house and its plans of venturing into Hindi film making, intellectual property rights (IP) for content, among other things.

Excerpts

Q1. Shashi Sumeet Productions has produced 16 shows in 7 years. How has been the journey so far?

Sumeet:  The journey has been wonderful. The production house is seven years old. So far the journey has been challenging and fulfilling as well. Whatever we have done until now has been done with passion and dedication. I believe that if one’s intentions are good, one will always be successful.  In todays’ scenario if we are touching hearts and not just ears and eyeballs then it’s a bog high point for us. 

Q2. What according to you is the most challenging genre for television production?

Sumeet: I would say there is no specific genre which is difficult for a producer. Rather it is holding the audience’s attention that is the most challenging thing. In today’s time there are so many options available, hence holding onto audience is the big thing. If an episode is weak then you might lose the audience. So quality content is necessary.  Every genre is working these days including adventure, horror, supernatural and comedy.  

Q3, Diya Aur Baati Hum completed 1,300 episodes recently and now there are rumours that the show is going off air. Is there any truth in those rumours?

Sumeet: I too have heard a lot about the show going off air.  But these are just rumours. Our story was very clear - it was about a girl Sandhya who wanted to become an IPS officer but was married into an orthodox family. But still she wanted to make her dreams come true.  In a way, the story line was very thin.

So when Sandhya became an IPS officer, people thought now that her dream was over, the show would go off air. But Diya Aur Baati Hum is not going off air and I have confirmation from the channel’s side as well. May be the rumours were spread because the TRPs of the show had reduced.  We are working hard on script making new episodes.

Q4. What was reason for pulling off shows like Tu Mera Hero and Badi Devrani?

Sumeet: Badi Devrani was not doing well, Tu Mera Hero ended with high ratings in the range of about1.8. Today getting that number is very difficult for an average hit show.  

Q4: After Balaji’s Naagin on Colors, it seems that the supernatural wave has hit television screens and is proving to be successful. Will we also see Shashi Sumeet Production producing such creative content?

Sumeet: If any show or film works, duplication of its concept, ideas is bound to be there. We have seen that trend in the case of Diya Aur Baati and Punar Vivah. We have been talking about a supernatural show since quite a long time. Our drive is to create fantasy. Believe me, even we wrote a soap named Naagin which was on Zee TV.  We are still thinking on those lines and that is not just because Naagin is a hit show. We definitely have concepts that we are proposing to channels.

Q5: We are seeing many production houses curating content for digital platforms. Will we see you also producing for them?

Sumeet: Of course, we will produce content for the digital platforms!. We are working on it, but we are not in a hurry.

Q6: What sets the Shashi Sumeet Group apart from the other content producers in the industry?

Sumeet: The Shashi Sumeet Group by itself has an identity that sets it apart from other content production houses. We work with the one mantra that we want to create content for every platform. We didn’t want to restrict ourselves to daily soaps. We are making stories for brands. We might also do some fiction series with overseas partners. We are planning to go into movies. Quality content on different platforms is what we intend to create. At present we are working on two shows - one is a home grown show and other is a format show that we are producing here in India.

Q7: What is your opinion on Intellectual Property staying with the channel? Do you think it should be remain with the production house?  

Sumeet: I think it’s the biggest and the hottest topic of discussion in our country. Things are different here as compared to other countries. I doubt the scenario will change overnight, but I believe that IP can be shared between the channel and the production house on an immediate basis as they both share the risk. IP ratio can depend on the risk appetites of the broadcaster and producer.  We are looking at that very aggressively. We have signed one of our IP’s with a Brazilian producer, this is our own home grown IP, our own content.

Q8: According to you, what is lacking in the television content production space in India? And how does Shashi Sumeet aim to fill that void?

Sumeet: We always talk about differentiated content but we should genuinely try making different shows by putting an ‘x’ budget for a particular show.  We should be crisp and concise in storytelling.

Q9: What are Shashi Sumeet Production’s plans going forward? What’s in store from your production house in 2016 in terms of fiction and non-fiction?

Sumeet: We are focusing very much on content right now. One year down the line, our production house will come out with different shows. We have a few shows in the pipeline and we will soon announce our venture into Hindi movies. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/barc_0.jpg?itok=D9gPIX65
BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/bkt.jpg?itok=049-UwPD
BKT scores global agreement with LaLiga

MUMBAI: BKT aims for performance without limits – just like sport. And like Liga de Fútbol Profesional (LaLiga), it has a global presence that reaches people all around the world. These conditions create fertile ground for a new partnership. It seems to be the perfect match. Indeed, BKT and LaLiga...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/sony.jpg?itok=ndXr-dy1
Football fans gear up for Serie A, the top-tier Italian football league on Sony Pictures Sports Network

MUMBAI: The upcoming season of Serie A will be the 118th season of top-tier Italian football and fans can expect nothing less than non-stop nail-biting action from August 24, 2019 to May 24, 2020 live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/VH1.jpg?itok=Jb0IBHao
Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

MUMBAI: The 2019 Video Music Awards couldn’t get bigger, as Ariana Grande and Taylor Swift vie for the prestigious ‘Moon Person’ statue with nods in 10 categories each, Jonas Brothers make a grand return to the VMA stage, a sparkling stage debut of sensational Camila Cabello and Missy Elliott...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/hasbro.jpg?itok=tFJOehPN
Hasbro to acquire Entertainment One for approx $4 bn

Hasbro is set to acquire Entertainment One (eOne) in an all-cash transaction valued at approximately $4 billion. The deal enhances Hasbro’s brand portfolio, which includes My Little Pony, with the global preschool brands Peppa Pig and PJ Masks, as well as a slate of additional brands under...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/Kesari.jpg?itok=19J9cwD9
Zee Cinema's 'Kesari' is highest-rated premiere on Independence Day

The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/alic.jpg?itok=IxfzlSQI
Sony SAB celebrates 'Khushiyon Ke Sab Sizes' with its latest show 'Tera Kya Hoga Alia'

Sony SAB broadens its slate of shows with its exclusive brand-new offering, Tera Kya Hoga Alia. This one-of-a-kind yet highly relatable story traces the insecurities and concerns faced by the protagonist, Alia and showcases the journey of the married couple, Alia and Alok, who were high school...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/BARC_800_0.jpg?itok=2SC8Edra
BARC week 33: Sony SAB moves to second position on pay platform

Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/BARC_800.jpg?itok=j8b-uOJr
BARC week 33: Zee Bangla Cinema replaces Colors Bangla

In the regional space, Colors Bangla which had entered the list of top five Bangla channels in week 32 got replaced by Zee Bangla Cinema this week. Even in Telugu segment, Star Maa movies replaced Gemini Movies at fifth position.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories