Television

Colors to replace 'Meri Aashiqui Tum Se Hi' with Balaji's 'Kasam'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/05/colors_logo.jpg?itok=28_qYhQI

MUMBAI: One of Colors’ popular shows Meri Aashiqui Tum Se Hi, which is produced by Balaji Telefilms, is slated to go off air from 26 February. The show will be replaced by yet another Balaji production titled Kasam, which will go on-air from 29 February.

Kasam will be aired in the 10 pm time band from Monday to Friday.

Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will complete 442 episodes on 26 February.

A source close to development tells Indiantelevision.com, “The drop in ratings of the show is the reason why the channel has pulled off the show.”

It may be recalled that Meri Aashiqui Tum Se Hi was among the top five shows according to Broadcast Audience Research Council (BARC) India data.

Kasam is the story of reincarnation of love in its purest, unexpected and most powerful form. The story will revolve around the rich foreign-return Bedi family and their son falling in love with a girl in India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628164151258.jpg?itok=sVmg_oii
Advertisers demand good news on TV

Mumbai: 2020 was a tough year for industries across the board, including media and entertainment.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628152660574.jpg?itok=efrACDfH
Pro Kabaddi League season 8 to begin in December

Mumbai: Mashal Sports plans to commence the eighth season of vivo Pro Kabaddi League in December 2021. The company has announced that the player auction for the latest season will take place between 29 and 31 August. The three-day auction process in Mumbai will be telecast on the Star Sports...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/john.jpg?itok=ObobTB3f
Eurosport India appoints John Abraham as MotoGP brand ambassador

Mumbai: Eurosport India and discovery+, on Thursday announced the appointment of Bollywood star John Abraham as the India ambassador for their flagship Motorsport property -  MotoGP. Abraham will be seen promoting MotoGP to a wider audience base in India as its face through Eurosport’s campaign – “...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628146832241.jpg?itok=lA5X1IE-
Suriya’s 2D Entertainment strengthens partnership with Prime Video

Mumbai: Amazon Prime Video India has signed an exclusive deal with Suriya’s 2D Entertainment. As part of this collaboration, the next four Tamil movies from 2D Entertainment will premiere directly on Prime Video worldwide over the next four months. 2D Entertainment’s upcoming titles will mark their...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628145903727.jpg?itok=y5TRfAvl
ZEE Marathi to launch new show ‘Majhi Tujhi Reshimgath’ on 23 August

Mumbai: Proudly continuing to be the torchbearer of Marathi culture, ZEE Marathi with its new philosophy – ‘Navya natyanchya bandhu gathi, me Marathi Zee Marathi’ is all set to introduce new offerings in the month of August. As a part of its upcoming content line-up, the regional GEC has announced...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/photogrid_plus_1628144268801.jpg?itok=3ZnglvAC
&TV’s latest ‘Ghar Ek Mandir - Kripa Agrasen Maharaja Ki’ premieres 10 August

Mumbai: &TV on Wednesday announced the launch of its latest offering ‘Ghar Ek Mandir - Kripa Agrasen Maharaja Ki’ set to premiere on 10 August. The socio-mythological show will air every Monday to Friday at 9 pm only on &TV.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/05/logos.jpg?itok=9KyPuXYS
Disney Kids Network bolsters animation slate with two new shows

Disney Kids Network has strengthened its local content slate with the acquisition of two new home-grown animation shows - Bhaiyyaji Balwan and Twinkle Sharma #0007.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628077533645.jpg?itok=nEYFWb74
ZEE Kannada’s new show 'Hitler Kalyana' to take off on 9 August

Mumbai: Regional GEC, ZEE Kannada has announced the launch of its new show ‘Hitler Kalyana’. Premiering 9 August, the show will air every Monday to Friday at 7 pm only on ZEE Kannada and ZEE Kannada HD. ‘Hitler Kalyana’ is the story of three daughters-in-law who set out in search of a suitable...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/04/photogrid_plus_1628074959831.jpg?itok=UAU8eng0
ZEE appoints Gaurav Kanwal as chief revenue officer, digital and SMB

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) has appointed Gaurav Kanwal as chief revenue officer, digital and small and medium businesses (SMB), South Asia. Kanwal was last associated with Disney+ Hotstar as executive vice president, ad sales for two and a half years. He was at the helm of...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required