Television

Colors shows to incorporate Covid2019-related topics for better relatability

With fresh episodes, viewers will slowly move back to their original habit of appointment viewing.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/11/qq.jpg?itok=o2hyLgY4

MUMBAI: 13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Viacom18 Hindi mass entertainment chief content officer Manisha Sharma expresses that the last few months have been life-altering for broadcasters, producers, artists, crew members and most importantly for the viewers.

In the new episodes that are being shot, the channel is covering pandemic-related subjects and also integrating it as part of the current storyline. It is also incorporating safety protocols and precautions like sanitisation and other safety measures in the narrative to generate relatability.

“We factored in the lag and production pace before putting fresh episodes on air. Hence, we are working against a timeline and creating banks of episodes for all our fiction shows,” explains Sharma.

While shooting resumes, safety and security remain a major concern. The channel is being extremely cautious and strictly abiding by the safety protocols implemented by producers, broadcasters and government.

Their priorities include sticking to the timelines, creating a pressure-free environment, keeping a tab on the daily influx of people on the sets and ensuring the same set of people are working together to keep risks at bay. Apart from that, the cast and crew members are staying in or around the campus to avoid travel hassles. Regular fumigation of sets, access to medical services, placement of sanitisers, usage of N95 masks, regular temperature checks and other necessary protocols are also being followed.

In the absence of new content, the channel has observed a shift in the viewers’ content consumption habits too. In this phase, family viewing has gained more prominence, people turned to mythological shows for comfort and entertainment, the trend gradually picked up and the audience soon developed a palette for classics. At the same time, there was a great demand for the erstwhile shows and soon reruns started to rule the viewership.  

She says, “As the content offerings now change with fresh episodes being aired, viewers will slowly move back to their original habit of appointment viewing. While the initial optics might be slow, we are certain that it will gradually pick up owing to the engaging storyline, highpoints, plot twists and intrigue around the characters.”

For promotion, the channel will use a ‘Kahaani ab tak’ capsule to summarise the journey till before the lockdown. “Taking the audience through their favourite characters’ journey so far has helped us to familiarise the audience with the show once again. Additionally, along with the marketing surround sound, we are banking largely on the highpoints and various other storyline hooks to keep the viewers intrigued.”

For now, Colors is shooting in controlled and closed environments with safety protocols. They will venture outdoors only when things get better. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/mukta.jpg?itok=OCnNdsjh
Mukta A2 Cinemas enhances hygiene measures in preparation for lockdown end

Mukta A2 Cinemas has announced its readiness to resume nationwide operations once the ongoing lockdown comes to an end. In order to guarantee the safety of its patrons.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/sumner-redstone.jpg?itok=SqB5bwBM
Media mogul Sumner Redstone dies at 97

The man who ruled over media for decades and is believed to have coined the famous cliche ‘Content is King’, Sumner Redstone, died on 11 August at the age of 97. The cause of his death was not mentioned.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/zee-kerlam.jpg?itok=88pY6SBm
On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place

Kochi: On the 74th Independence Day, ZEE Keralam brings out an inspiring video that honours the role of youngsters in building a bright and better India. The brand tagline of the channel, “Let's weave wonders in life”, is echoed in the short video. The video features youngsters from all walks of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/zee-therrai.jpg?itok=IFalEz-p
Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day

This Independence Day, Zee Thirai and Zee Tamil present a marathon of blockbuster hits to mark the 73rd year of Indian Independence. In line with their shared mission to entertain their viewers, the channels have curated a compelling set of movies for viewers to raise their spirits and enjoy the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/zee.jpg?itok=FMV37b82
Zee Café celebrates 20 years of we-time moments

MUMBAI: A journey of unparalleled entertainment, of togetherness and of shared experiences; it’s been a thrilling 20 years for Zee Café, a name that is synonymous with the best of English entertainment. Zee Café has truly shaped the content choice of entire generations as it discovered unexplored...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/disney.jpg?itok=C1C-AM3g
Disney rebrands historic 20th Century Fox Television as 20th Television

KOLKATA: The historic brand in media and entertainment, 20th Century Fox, officially sees its end. Media conglomerate Disney announced that it would be rebranding 20th Century Fox Television as 20th Television.  According to media reports, the move is aimed at curtailing consumer confusion over the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/history.jpg?itok=QhsHykSx
This Independence Day, watch ‘India’s Forgotten Army,’ the untold story of India’s role in World War I, on History TV18

NEW DELHI: At the start of the war in 1914, over thirteen lakh Indian soldiers began to be shipped overseas to fight alongside the British Army. Of them, 75,000 were never to return home, killed in combat on faraway battlefields. Using rare archival footage, first-person narratives, and expert...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/naag.jpg?itok=lmLcRr6M
Colors and Balaji Telefilms gear up for 'Naagin' S5 with new writers, better VFX

TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings. Among the shows resumed is the popular Naagin on Colors. Viacom18 Hindi mass entertainment chief content officer Manisha Sharma.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/barc.jpg?itok=KgspT9lb
Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in week 30 of 2020 (Saturday, 25 July 2020 to Friday, 31 July 2020, week or period under review) to 17.6 billion weekly impressions from 17.3 billion weekly impressions in the previous...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required