Television

Colors' new drama series 'Pavitra Bhagya' to premiere on 2 March

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/27/pavitra.jpg?itok=vpzQ-FQy

MUMBAI: Colors’ upcoming drama series, Pavitra Bhagya will premiere on 2 March. The show will highlight the complexities of three connected lives as they cross each other's path by the stroke of destiny. Produced by Balaji Telefilms, Pavitra Bhagya will air every Monday to Friday at 10 pm.

Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria says, “At Colors, we always aim to present stories and characters which are immersive, imaginative and intriguing. With Pavitra Bhagya at 10 pm slot, we present to viewers a distinctive portrayal of relationships in today’s modern world. The unusual journey of three characters will definitely strike the right chord with the audience and further strengthen our weekday fiction line up.” 

Reyansh (played by Kunal Jaisingh) is a rich, flamboyant boy who doesn’t believe in committing to relationships. Pranati (played by Aneri Vajani), is a girl with solid middle-class values and high morals. The one time she decides to let her heart lead the way, she falls in love with Reyansh but eventually is left scarred and broken. Eight years later, oblivious to the existence of her child from Reyansh, she decides to move on, but destiny has other plans in store for her. Unknowingly, she crosses path with her daughter Jugnu (Vaishnavi Prajapati), who she thought she had lost while giving birth. Jugnu who like a firefly finds light in the darkness has over the years learned to emerge stronger from everything that life has put her through in an orphanage. In the ordinary course of life, people fall in love, get married and have kids in that order. Here, a child will begin a story, but will it ever lead to love? Will Jugnu be able to make a family with Reyansh and Pranati? 

Viacom18 Hindi mass entertainment chief content officer Manisha Sharma says, “Love often comes with complexities and what can add to it is a broken past. With Pavitra Bhagya, we present to viewers the journey of not one but three central characters who they will strongly connect to. Pranati’s calm and composed yet strong nature will make viewers fall in love with her, Jugnu’s hardship will be an inspiration and Reyansh’s attitude will be a reminder of a young and carefree life. COLORS and Ekta Kapoor has time and again created magic on the small screen, with this beautiful portrayal of love and relation, we are looking forward to another successful inning.

Balaji Telefilms producer Ekta Kapoor said, “With Pavitra Bhagya, our aim is to narrate an intriguing story of three individuals divided by circumstances but brought together by fate. Challenging status quo and shattering stereotypes, Pavitra Bhagya will showcase a story of how a child becomes instrumental in bringing two people together. The show will feature myriad shades of characters that are nuanced and relatable. We had a great time conceptualising the show and are certain that the journey of each of these characters will keep the audience intrigued and engrossed.” 

Pavitra Bhagya boasts of a terrific cast that includes Kunal Jaisingh, Aneri Vajani and Vaishnavi Prajapati in the lead. The supporting cast includes Sherrin Varghese who plays Reyansh's Father, Vibha Chibber as dadi Baljit Kaur. Accompanying them are Ajay Chakraborty as Praniti's father and Ruma Rajni as Pranati's mom. 

The launch will be supported by a robust marketing plan which includes television, print, DTH, cinema, and digital. On the digital front, the channel has designed a series of interesting activities to engage with the viewers. Focussing on the show’s concept, an Instagram predictor filter will be introduced to predict destinies. This will be based on the predictions that are related to the theme of the show, promoting it in a digital first and fun way. Additionally, a series of videos with Woodstock Witch, a renowned tarot reader will also be introduced to tell people about their zodiac’s Bhagya for the week.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/py.jpg?itok=dzGnWaWg
GEC non-primetime viewership gets 32% boost due to COVID-19 lockdown

MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime slot. The overall growth of viewership in non-primetime slots surged by more than 70 per cent in India. The Hindi speaking market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/shemaroo.jpg?itok=gXX25JPL
Shemaroo MarathiBana to air Ram Navami special

MUMBAI:   Shemaroo MarathiBana, a recently-launched marathi movie channel by Shemaroo Entertainment Ltd, has introduced an offering of kirtans under Anandwari and the channel will be airing a specially curated episode to celebrate the birth anniversary of lord Ram on the occasion of Ram Navami...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zulfia.jpg?itok=pkwaDSMw
ABP News Network appoints Zulfia Waris as business head of ANN Content Studio

MUMBAI: ABP News Network has appointed Zulfia Waris as the business head of ABP News Network Content Studio. Waris will be responsible for the organisation’s new subsidiary, ANN Content Studio, to produce path-breaking content for all platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/barc.jpg?itok=YSgL1D2M
TV consumption up by 37% in week 12 due to COVID-19 lockdown: BARC India & Nielsen

MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience Research Council of India (BARC) and Nielsen. Total TV consumption in week 12 grew by 37 per cent compared to the previous week.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Wimbledon-2020.jpg?itok=JBi30X6q
Wimbledon 2020 becomes latest sporting event to be cancelled due to Covid-19

For the first time since World War II (1945), the Wimbledon Championships 2020 has been cancelled by a year amid rising concern of the novel Covid-19 pandemic, confirms All England Club Lawn Tennis Club (AELTC) in its official press statement.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nbsa.jpg?itok=Aws1be0k
NBSA advises news channels to use social media content after thorough verification

MUMBAI: The News Broadcasting Standards Authority (NBSA) has advised member broadcasters of the News Broadcasters Association (NBA) to verify any content used from social media platforms in their news programmes at the highest editorial levels before being telecast in the wake of the recent supreme...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/nba_0.jpg?itok=3ubPyfky
NBA players go head-to-head in first-ever ‘NBA 2K players tournament’

MUMBAI: National Basketball Association (NBA), and National Basketball Players Association (NBPA) announced the “NBA 2K Players Tournament,” an NBA 2K20 gameplay tournament between 16 current NBA players from 3 April on ESPN and ESPN2. NBA players, including top seeds Kevin Durant of the Brooklyn...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required