Television

Colors and Balaji Telefilms gear up for 'Naagin' S5 with new writers, better VFX

Naagin is the hero franchise for the channel

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/12/naag.jpg?itok=tPvoEl-l

MUMBAI: TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings. Among the shows resumed is the popular Naagin on Colors. Viacom18 Hindi mass entertainment chief content officer Manisha Sharma is certain that viewership will gradually pick up owing to the engaging storyline, highpoints, plot twists and intrigue around the characters.

Sharma considers Naagin as the Game of Thrones for India. Each season of Naagin has a standalone narrative with the elements of love and revenge at its core. As per Sharma, over the years, the channel has experimented and innovated a lot with the concept. She terms it as a hero franchise and wishes to build it further.

The show has also stood against the trend of fluctuating ratings and has constantly raked in good numbers ever since its debut on Colors and even fortified the channel's position on the rating chart, as per Sharma. Colors’ belief in the concept of Naagin has already led the channel to work on season six.

She further adds, “One and a half years ago, the channel was going through a tricky phase but then we launched Naagin, we were able to stabilise our numbers. For us, Naagin is like a fiction equivalent of Bigg Boss which holds everything together.”

The channel shares a longstanding association with Ekta Kapoor, who is the mastermind behind the Naagin franchise. Sharma says, “Ekta is the master of creativity and extremely passionate about Naagin. It is owing to her passion and energy that we have been able to conclude Naagin season four and segue into season five immediately with an interesting new twist. It will highlight the secret of Naagmani and how the tussle for it originally started. We are hoping to get the viewers to tune in back into television.”

Sharma also highlights that owing to the longstanding association with Balaji Telefilms there are no specific budget cuts introduced.

Naagin falls under the genre of fantasy fiction – something not common on Hindi GECs. Naagin transports you to a powerful world with a novel experience.

The other challenge in Naagin for Sharma is adequate planning. As a finite series with recurring seasons, the scripts are locked in advance. “To do that, you need to be clear about the story and a lot of thought needs to be put in while developing the characters as well,” she shares.

The show is heavily dependent on VFX and so making last-minute improvisation is not always possible. While in other parts of the world the whole season is shot first and then aired, in India, channels still have some liberty to shoot it weekly. However, with current guidelines and limited number of people working on a show, the editing process also needs to be planned to meet the deadline. Hence, VFX will bear the burden of bringing good quality in the show.

In a recent interview, Ekta Kapoor had apologised to the cast of Naagin 4 due to the mediocre script. Hence, season five of Naagin will see writers. Sharma adds, “We bring in fresh writers after two seasons as it is more feasible and we get a new perspective. Sometimes we are able to put together a storyline for 10 or 12 episodes and sometimes it even goes up to 100 episodes. While we do have a pool of writers, we stick to a select few with whom our synergies match.”

Sharma notes that the line between primetime and non-primetime has blurred with people spending most of their time at home. While non-primetime shows are doing well, primetime shows have also picked up after initial teething issues.

The channel has made slight changes to the way it understands viewership data. Sharma reveals that the channel now analyses the numbers, studies the overall market and maps even news channels’ performance against GEC performance. However, she thinks it is too soon to predict the change in the viewership pattern as the audiences’ daily routine has changed.  For now, the channel is focusing on strengthening timeslots to bring back viewers and give them interesting story hooks to look forward to with the fresh content.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/rajiv_bakshi.jpg?itok=2-T_nX7V
Getting the "big" into Big Synergy

MUMBAI: Leading Indian production house Big Synegry CEO Rajiv Bakshi has seen a lot over the score and more years he has spent in the corporate world.  His exposure has been quite expansive with stints in  TV, internet, media, telecom and consumer durable industries, which allowed him the luxury of...

Television Production House Non-Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/republic-logo.jpg?itok=0WJEBK69
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/star-maa.jpg?itok=LaDfRunW
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/ddlj.jpg?itok=NtM56DfM
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/mrro.jpg?itok=aebOgUCp
TIMES NOW and MIRROR NOW announce special programming line-up for upcoming Bihar Assembly Elections 2020

As the race to power heats up with the Bihar Assembly Elections 2020, Times Network's best in class news channels, TIMES NOW and Mirror NOW announce an unmatched programming line-up, offering viewers the most extensive coverage of the upcoming elections. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/2.jpg?itok=fLCSnSv9
Elegance Bratton to helm Hellfighters documentary

Five Fifty Five and Rainshine Entertainment announced the production of a new feature documentary Hellfighters, to be directed by marine corps veteran, and Sundance and Tribeca Film Festival alum, Elegance Bratton.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/banijay.jpg?itok=9nhbTT54
Banijay Brands unveils new licensing deals in Asia

Banijay Brands has announced a range of new licensing agreements Mr Bean, MasterChef and Simon’s Cat in Asia, ahead of the region’s week at the festival of licensing.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/update.jpg?itok=TwkM-wsz
Bangla channels pin high hopes on Durga Puja

With market sentiments improving over the last few months, brands have started coming up with new and dynamic ways to connect with consumers.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/barc.jpg?itok=IpU2TYNO
BARC fires back at Republic for misrepresenting private emails

The TRP rigging tale has developed a new twist with BARC India expressing disappointment over Republic Network’s action in in making public,  private and confidential communications between the agency and the newscaster and misrepresenting the same.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required