COLORS acquires rights to air epic Mahabharat

COLORS acquires rights to air epic Mahabharat

The show will air daily starting 4 May from 7-9pm

Mahabharat

Mumbai: Iconic mythological show Mahabharat is set to air on COLORS starting Monday, 4 May 2020, every day from 7-9 pm.

Starring Nitish Bharadwaj, Mukesh Khanna, Rupa Ganguly, Gajendra Chauhan, and Puneet Issar, Mahabharat is directed by Ravi Chopra. Mahabharat was first aired between 1988-90. Back in time, watching the show used to be a morning ritual and the streets would go silent as the entire nation would tune in to watch the episodes with their families. Decades later, the show is still deemed cult for its rich storyline, grandeur, and fine performances and holds a memorable place in our lives.

Manisha Sharma, chief content officer, Hindi Mass Entertainment, Viacom18, says: “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest amongst the audience as they provide relief and induce nostalgia. We, at COLORS, are constantly and very closely evaluating the viewership trends and designing our programming to give our audience the best content. In a similar move, we are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”