Caught in the web of love and revenge, COLORS’ presents Ishq Mein Marjaawan

Ishq Mein Marjaawan will premiere on 13thJuly, 20 and will air every Mon-Fri at 7pm only on COLORS

All is fair in love and war says the adage. But to what extent one can go to prove their true love? What price can they pay for their love? And what happens when love becomes the biggest gamble of your life? Riddhima’s (played by Helly Shah) path to love is nothing less than a bed of thorns as she must first quench Kabir’s (played by Vishal Vashishtha) thirst for revenge before she unites with him. Mired in deceit and lies, COLORS’ romantic thriller Ishq Mein Marjaawanwill compel you to change your perception of love. Once again, it will take viewers on the journey of love and revenge through the lives of Riddhima (played by Helly Shah), Kabir (played by Vishal Vashishtha) and Vansh (played by Rahul Sudhir). Produced by Inspire Films, the show premieres on 13thJuly,2020 and will air every Monday to Friday at 7:00 pm only on COLORS. 

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At COLORS, we continue to live up to the promise of viewers first and the launch of Ishq Mein Marjaawan is an endeavor in the same direction. Having gone through multiple roadblocks owing to the pandemic, we are delighted to be back with a fresh new story. Romance and thrill are an unbeatable combination as they build a lot of intrigue and keep the audience at the edge of their seats. Ishq Mein Marjaawan is filled with drama, interesting plot twists, great performances and adds variety to our existing programming lineup.”

As the quest for love, power, money, and revenge put Riddhima and Kabir on a tough road, shocking discoveries at every step will turn their lives upside down. An orphan but an extremely compassionate girl who craves for true love, Riddhima falls in love with an enigmatic top cop Kabir who has been on the trail to track down an extremely dangerous white-collared criminal Vansh Raisinghania. Consumed by jealousy and retribution, Kabir does not think twice before putting Riddhima’s life at risk for his motives. He asks her to prove her loyalty towards him by taking a life-threatening decision that finds her in the middle of danger, lies, and conspiracies. Will she place herself squarely in the path of danger and abide by Kabir’s wishes? How will Riddhima find a way out of this maze to reconcile with her true love? 

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18,said, “Ishq Mein Marjaawan has been a successful property and we wanted to emulate the success of the show through a new storyline and equally impactful characters. The show promises dynamic characters, thrill, and many hair-raising moments that will make you rethink the definition of love. We are convinced that viewers will once again fall in love with the characters and enjoy every moment of the suspense-filled journey.”

Mamta Y Patnaik, Producer, Inspire Filmssaid, “We are delighted to be back with Colors to present to our viewers a fresh new romantic thriller. The beauty of the show as it is filled with multiple elements like revenge, mystery, heartbreak, deceit, and much more. It will test how far can our central characters Riddhima, Kabir, and Vansh can go for love and in doing so, how their lives will get entangled. The story is high on action and therefore we have roped in a great team to direct high octane stunts that will enhance the entertainment quotient of the show.”  

Helly Shahwho plays Riddhima said, “A thriller show was always on my bucket list and with Ek Baar Phir… Ishq Mein Marjawan, I am going to strike it off. My character is of a simple orphan girl who is trying to find her footing in Mumbai. Having craved for love and sense of belonging all her life, Riddhima’s sole dream is to find love and marry the person. Completed besotted by Kabir, Riddhima not only starts falling in love with him but also in his trap that changes her life forever. I hope the audiences like what we have to offer and appreciate our efforts.”

Vishal Vashishthawho plays Kabir said, “Ek Baar Phir...Ishq Mein Marjawan is a quintessential love story but with a solid twist. I play the role of a top cop who is on the lookout of Vansh and becomes the bane of Riddhima’s existence. Riddhima is blinded by Kabir’s love and she takes his every spoken word as a command.

The vulnerability of each character in the show makes it a lot more exciting.I'm looking forward to the action packed high octane drama this show will deliver.The overall plotline and the chemistry between the characters will definitely resonate strongly with the audience and I am looking forward to it.”

Rrahul Sudhirwho plays Vansh Raisinghania said, “Vansh is unlike any character I have ever played before. He is a powerful and smart businessman who lives a life of secrecy and mystery. While playing the role I got to do some amazing stunts like ride a flyboard in Goa and be a part of a high-octane car chase sequence. While there is a lot of action involved, my character also has an emotional side to him. This is a fun role and I am happy to be a part of such an interesting project.”

While the race is on to get back audiences, the launch of Ishq Mein Marjawan is the perfect opportunity to lure them back. Keeping the same in mind, the marketing campaign has been designed to maximize reach through a television plan across network & non-network channels, with genres that have seen an upswing in viewership during the lockdown. Focusing on the theme of  #PyaarKiHadd, COLORS will also present a series of fun, interactive activities to engage with the viewers on digital platforms. From creating a puzzle that questions whether there is actually a way out of the love conundrum, to exploring the other side of love with the help of love experts, the channel will delve deep into the subject. An interactive 360 darkroom experience will also be created on Instagram, where viewers can tap on the stories to explore the room and find various hidden symbols that tells them more about the characters. Additionally, a #PyaarKiKeemat love survey will ask India, what they believe is the thin line between what’s right and what’s not in a romantic relationship.

While the show is headlined by Helly Shah, Vishal Vashishtha, Rrahul Sudhir in lead roles, Madhurima Tulli,  Garima Rathore will be also be seen on pivotal roles.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads
Mukta A2 Cinemas enhances hygiene measures in preparation for lockdown end

Mukta A2 Cinemas has announced its readiness to resume nationwide operations once the ongoing lockdown comes to an end. In order to guarantee the safety of its patrons.

Television TV Channels Movie Channels
Media mogul Sumner Redstone dies at 97

The man who ruled over media for decades and is believed to have coined the famous cliche ‘Content is King’, Sumner Redstone, died on 11 August at the age of 97. The cause of his death was not mentioned.

Television TV Channels People
On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place

Kochi: On the 74th Independence Day, ZEE Keralam brings out an inspiring video that honours the role of youngsters in building a bright and better India. The brand tagline of the channel, “Let's weave wonders in life”, is echoed in the short video. The video features youngsters from all walks of...

Television TV Channels Regional
Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day

This Independence Day, Zee Thirai and Zee Tamil present a marathon of blockbuster hits to mark the 73rd year of Indian Independence. In line with their shared mission to entertain their viewers, the channels have curated a compelling set of movies for viewers to raise their spirits and enjoy the...

Television TV Channels Regional
Zee Café celebrates 20 years of we-time moments

MUMBAI: A journey of unparalleled entertainment, of togetherness and of shared experiences; it’s been a thrilling 20 years for Zee Café, a name that is synonymous with the best of English entertainment. Zee Café has truly shaped the content choice of entire generations as it discovered unexplored...

Television TV Channels English Entertainment
Disney rebrands historic 20th Century Fox Television as 20th Television

KOLKATA: The historic brand in media and entertainment, 20th Century Fox, officially sees its end. Media conglomerate Disney announced that it would be rebranding 20th Century Fox Television as 20th Television.  According to media reports, the move is aimed at curtailing consumer confusion over the...

Television TV Channels GECs
This Independence Day, watch ‘India’s Forgotten Army,’ the untold story of India’s role in World War I, on History TV18

NEW DELHI: At the start of the war in 1914, over thirteen lakh Indian soldiers began to be shipped overseas to fight alongside the British Army. Of them, 75,000 were never to return home, killed in combat on faraway battlefields. Using rare archival footage, first-person narratives, and expert...

Television TV Channels Specialised and Niche
Colors and Balaji Telefilms gear up for 'Naagin' S5 with new writers, better VFX

TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings. Among the shows resumed is the popular Naagin on Colors. Viacom18 Hindi mass entertainment chief content officer Manisha Sharma.

Television TV Channels GECs
Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in week 30 of 2020 (Saturday, 25 July 2020 to Friday, 31 July 2020, week or period under review) to 17.6 billion weekly impressions from 17.3 billion weekly impressions in the previous...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required