Bringing alive the adventure of Roadies, Viacom18 Consumer Products and Work With Fun launches ‘Café Roadies’

MUMBAI: Celebrating the robust legacy of one of India’s longest-running reality shows, Viacom18 Consumer Products in association with ‘Work With Fun’ announced the launch of ‘Café Roadies’ in Noida today. The café will be a social pad for those who take inspiration from the road less travelled while they unwind over hearty meals and drinks with their troupe.  

As one of the most innovative and experiential additions to the ever-burgeoning spirit of the cafe culture in India, Café Roadies is infused with the never say die 'Roadies Attitude'. Capturing the essence of youthfulness and vibrancy, reawakening their passion and rekindling their youth, with the idea of making customers feel liberated, while simultaneously aspiring them to live on one’s own terms, Café Roadies intends to be their solace and give them a memorable experience, that stands for all things travel and adventure.

Commenting on the launch of Café Roadies, Mahesh Shetty, Head- Network Sales, Viacom18, said, “At Viacom18, we believe in creating a relationship with our consumers across multiple touch-points. Our Consumer Products business therefore, works towards bringing alive content and the spirit they embody. Roadies is one of our network’s longest running shows and has a cult of its own, making it a perfect fit for extending into a lifestyle franchise. After launching Roadies range of apparels, accessories and well-being products, we are happy to partner with ‘Work With Fun’ to bring an out of TV Roadies experience to Noida and will soon expand into other markets.”

Speaking on the association, Neeraj Singhal and Ankit Gupta from Work With Fun, “Café Roadies will be the avant-garde of community and food spaces in Delhi, and across India. We have tried to articulate a place that brings adventure irrespective of their unique tastes, a feature that is evident in the menu and the name itself. It stands to serve people who love the idea of community and togetherness. We wanted to create a space that is synonymous with comfort, for an audience that prefers spending time with their loved ones or in groups and are looking to enhance their everyday experiences like Roadies. Café Roadies welcomes the audience, who have an extraordinary sense of recreation, to indulge in an ambient setting."

The rugged Roadies environment with its ritualistic activities and striking interiors will bring alive a larger than life essence to the café. To incorporate the feeling of live experiences, the café will showcase theme-based insights, entertainment via Roadies inspired events, task zones, and activities, making it a go-to place for Roadies enthusiasts. The café will also dedicate a small section to display official Roadies merchandise.

The cafe will present an enviable selection of delectable dishes and refreshing drinks. The menu is segregated in the quintessential Roadies style. Starting from Short Cut to Hell-th (soups) it includes more choices such as Survival of the Fittest (salads), Real Hero Waale Pakode, The Deadly Sins (Desserts) like Desi Cheesecake (Pan Cheesecake), Gulab Jamun with a Twist (chocolate Gulab Jamun). The café’s range of cocktails makes it distinct, constituting from the different attributes of Roadies Contestants such as The LIIT Roadie (special choice of LIITs; Wild Card, From the eat etc) , The Desi Roadie (an assortment of cocktails that include Cutting Peg, Drinks from the Fields) The Brave Roadie, The Mighty Roadie,  to name a few.

Latest Reads
Johannes Larcher to head HBO Max International

NEW DELHI: Johannes Larcher will take over as Head of HBO Max International, WarnerMedia, a division of AT&T Inc announced today. It has been reported that Larcher will report to WarnerMedia International Networks chief revenue officer & president Gerhard Zeiler.  Larcher will take care of...

Television TV Channels People
Caught in the web of love and revenge, COLORS’ presents Ishq Mein Marjaawan

All is fair in love and war says the adage. But to what extent one can go to prove their true love? What price can they pay for their love? And what happens when love becomes the biggest gamble of your life? Riddhima’s (played by Helly Shah) path to love is nothing less than a bed of thorns as she...

Television TV Channels GECs
Nanjamma makes it big on the mini-screen singing the title song for Zee Keralam's Karthikadeepam

NEW DELHI: Nanjamma, the 60-year-old singer, from the rural innards of Attappadi has for another time made a sensational hit on the social media platform with her singing. This time she has sung the title song for the new fiction 'Karthikadeepam' in ZEE Keralam. The song also has another...

Television TV Channels Regional
BIG Ganga launches 5 new shows

NEW DELHI: With the auspicious month of Sawaan, just around the corner, BIG Ganga, leading Bhojpuri GEC channel in the Hindi heartland, is all geared up to entertain its viewers with an engaging Shravan line-up commencing this 6 July. Conceptualised around the theme of Shiv Sawaan Aur Ganga, it...

Television TV Channels Regional
ABP Majha celebrates 13 prosperous years

NEW DELHI: India’s long-standing Marathi News channel, ABP Majha, celebrated 13 years of successful operations on 22 June, 2020. By the dint of umpteen flagship shows & initiatives, 24x7 local news coverage and a highly viewer-driven approach, the channel has created strong brand equity in the...

Television TV Channels News Broadcasting
LF and Zee Marathi Takes You on a Journey to Witness the Vibrant Culture and People of the State with their new show ‘Mast Maharashtra’

LF, everyone’s favorite destination/TV channel for travel and food, in collaboration with the regional powerhouse Zee Marathi, launched their new offering – ‘Mast Maharashtra’ on 3rd July 2020. Presented by Skoda and co powered by Lifebuoy and Tide, this show is the channel’s attempt to beautifully...

Television TV Channels Regional
Covid2019 task force's Dr Shashank Joshi guides TV producers on hygiene practices while shooting

MUMBAI: Even though TV serials have resumed production, the fear of catching the virus is still there. To ensure producers are informed of hygiene practices to be followed, Dr Shashank Joshi, member of the Covid2019 task force of Maharashtra government, had a virtual meeting with the members of...

Television Production House Fiction
Witness The Past Collide With The Present In ‘After The Wedding’ Premiering On &PrivéHD

Every mystery begins with a secret. And when the layers start to unfold, one needs to come to terms with his own reality. A story of two women with contrasting personalities who have more in common than what meets the eye, &PrivéHD is set to premiere ‘After The Wedding.’ The latest family-drama...

Television TV Channels English Entertainment
Sony SAB to air fresh episodes of your favorite serials from July 13

Sony SAB - India’s leading Hindi General Entertainment Channel is all set to air fresh episodes of their shows starting July 13, 2020. The channel’s brand philosophy of 'Khushiyon Wali Feeling' has always been at the heart of its programming and has been embraced by the fans even during these...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required