BARC week 51: Lizol leads the brands list

BARC week 51: Lizol leads the brands list

HUL is the top advertiser.

Lizol

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 December and 25 December 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 51 of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 217887 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 181461 ad generations.

ITC bagged the third rank this time with 61328 ad AMA. Cadbury came in fourth with 45672 ad insertions.

P&G India and Colgate secured fifth and sixth place with 35483 and 34174 ad views.

Other top brands in the pecking order were as follows: Ponds India, Godrej Consumer Products, Britannia, and Lakme.

Top Brands:

This week Lizol led the chart with 23297 ad impressions, followed by Lalithaa Jewellery with 19550 ad views. Mynta secured the third position with 17712 ad insertions.

The fourth and fifth spots were acquired by Dettol Liquid Soap and Dettol Toilet Soaps with 15472 and 15403 ad AMA.

Jio Post Paid bagged the sixth spot with 13925 ad views.

Other top brands in the pecking order were as follows: Harpic Power Plus 10X Max Clean, Dettol Antiseptic Liquid, WhiteHat Jr, and Harpic Power Plus/Bathroom Cleaner.