Television

Balaji Telefilms' 'Naagin,' a slithering success for Colors

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/19/Nagin.jpg?itok=aatvip3o

MUMBAI: Balaji Telefilms’ fiction show Naagin has swiftly slithered above competition with its special effects, storyline and star cast. Just 30 episodes old, Naagin has left behind all the saas-bahu dramas and has been the number one show with maximum ratings proving to be a game changer for Colors.

In the first week of launch itself, the weekend fiction show Naagin overtook the top five programmes on Hindi general entertainment channels (GECs). Additionally, Naagin also became one of the first weekend shows, which totted more ratings than top rated weekdays shows.

A source close to the development informs Indiantelevision.com that the per episode expenditure of the show is between Rs 20 - 25 lakh. On the ad rates front, Naagin commands Rs 1.5 lakh for a 10 second slot.

Colors has roped in Chutki as the presenting sponsor for the show.

A media planning expert on condition of anonymity said, “Fifty per cent of the ad inventory must have been allotted to the sponsors and the remaining 50 per cent is what Colors is selling at around Rs 1.5 lakh per 10 second. My assessment suggests that from the 50 per cent, Colors could easily be raking in around Rs 50 lakh, which is a great number and that is why we are seeing multiple channels bringing in the same concept in different ways.”

Though the concept is not new to the audience, Balaji Telefilms’ portrayal of the story is commendable, which is what sets it apart from the others. The show is loaded with outstanding VFX effects, offering an authentic film-like experience, which only means more cost.

Another senior media planner opined, “Just because one show is working, we cannot generalise. Different genres are working so the content has to be strong, interesting and has to be told in a different manner. That said, if Naagin is working, it doesn’t mean that the supernatural trend is working on Indian television. It has a supernatural element but it's all about the presentation and storyline, hence everything has to work together.”

As was earlier reported by Indiantelevision.com, Naagin glided to the numero uno position in the Top 5 programs on Hindi GECs with 15676 (‘000s) in its launch (week 44 of 2015) beating Star Plus’ prime time show Saath Nibhaana Saathiya, Zee TV’s Kumkum Bhagya, Colors’ weekday prime time show Sasural Simar Ka and Zee Anmol’s Ek Se Bhale Do. Naagin show saw a rise in ratings in its first day telecast in its second week (week 45) with 16,741 (‘000s) while on the second day telecast, the ratings fell to 12,761 (‘00os).

That said, according to the latest week BARC India ratings data (week 6 of 2016), Naagin is still comfortably coiled on top of the chart with 20680 (‘000s).

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/ndtc.jpg?itok=yS6tf0Fk
NDTV files civil appeal in Supreme Court against SAT order

MUMBAI: NDTV has filed a civil appeal in the Supreme Court, challenging the 7 August SAT order that upheld a Rs 2 crore penalty on the media company imposed by SEBI for disclosure lapses regarding tax demand of Rs 450 crore. “NDTV has on 3 December 2019, filed a Civil Appeal before the Hon’ble...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/ragahv.jpg?itok=MKT4ltB8
Optimystix appoints Rajesh Bahl as director and group CEO

MUMBAI: Optimystix, the leading production house in both Fiction and Non-Fiction programming, appointed Rajesh Bahl as the Director and Group Chief Executive Officer. In his role as Director & Group CEO, Rajesh will not only be responsible for Optimystix’s growth strategy but will also help the...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/mtv.jpg?itok=2rMFkSr0
MTV Beats unveils exciting line-up for December

MUMBAI: Striding into the third year, India’s fastest growing 24*7 Hindi music channel, MTV Beats continues to hold the baton high for all things Bollywood and Music. As a one-stop-shop for the most happening Bollywood music, MTV Beats has reached approximately 500 million viewers over the last...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/network18.jpg?itok=7vzCcuz_
Network18 denies asset sales to Times Group in BSE filing

MUMBAI: Network 18 has dismissed media reports of its asset sales to Times Group, calling the story “false and malicious,” in its latest Bombay Stock Exchange (BSE) filing. “We refer to your email...seeking clarification on news item ‘Network18 denies reports on assets sale to Times Group,”...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/ss.jpg?itok=Qzh_QgQ-
Select Dugout returns for India vs West Indies T20 Series

MUMBAI: Star Sport Select will air Select Dugout for the Paytm India vs West Indies T20 Series. Dugout veterans Kevin Pietersen, Brian Lara, Dean Jones and Scott Styris will be joined by Anil Kumble, VVS Laxman, Gautam Gambhir, Parthiv Patel, for deeper insights, offering viewers a comprehensive...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/gold.jpg?itok=HBXgMqbK
Zee Studios International to release 'GOLD' in China on 13th December 2019

MUMBAI: After shining bright on the global box office, Zee Studios International is all set to release this blockbuster in China on 13 th December 2019. GOLD marks Zee Studios International's fifth release in China after having successfully released films like Secret Superstar, Hindi Medium, Mom...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/im10.jpg?itok=BShE-RR-
IN10 Media Network appoints Kavita Sagar as Senior VP-Revenue

MUMBAI: IN10 Media, a network with diverse offerings in the media and entertainment sector, including EPIC TV, DocuBay, EPIC On, ShowBox, Platanista Games, and Juggernaut Productions, has announced the strengthening of its leadership team and confirmed the hiring of four senior media executives....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/Sumeet_Mittal.jpg?itok=ouVOMMiD
Shashi Sumeet Productions eyes regional market and digital in 2020

Back in 2015, Shashi Sumeet Productions was featured in the ‘Limca Books of Record’ for running back to back shows in primetime slots on various Hindi GECs. Now, the company is aiming to create a similar trend in the regional space. It has already made its move by entering Kannada, Telugu and...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/04/ABHISHEK.jpg?itok=vjTS12ND
Endemol Shine Group appoints top screenwriter for 'The Ibis Trilogy'

MUMBAI: Global content creator, producer, and distributor Endemol Shine Group today announces the latest high- profile talent to join forces in the development of The Ibis Trilogy, a major high-end production for the global market. Internationally acclaimed screenwriter Michael Hirst, who is behind...

Television Production House Non-Fiction

Sign up for our Newsletter

subscribe for latest stories