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Report on Hindi News Viewership

Azadi Ka Amrit Mahotsav: Anurag Thakur to kick-off ‘Iconic Week’ celebrations

The I&B ministry will showcase the journey of new India & celebrate freedom fighters.

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Mumbai: Union minister for information and broadcasting Anurag Thakur will kick off a gamut of activities to celebrate the ‘Azadi ka Amrit Mahotsav’ from 23-29 August. Thakur will kick off the ‘Iconic Week’ which will attract participation from across the country under the overall spirit of ‘Jan Bhagidari and Jan Andolan’, the I&B ministry said.

According to the press statement released by the ministry, the objective is to showcase the journey of New India and celebrate the contribution of freedom fighters including the ‘unsung heroes’ of the freedom struggle through massive outreach activities. "The celebrations will be a 360-degree outreach via traditional means such as cultural programmes, nukkad natak and TV programmes along with innovative means of digital and social media," it added.

The AIR will launch a series of special programmes called ‘Dharohar’ which are speeches of freedom fighters; ‘Nishaan’ which will showcase 75 landmark sites and ‘Aparajita’, a show on women leaders. 

The Doordarshan network will telecast programmes covering themes such as diplomacy, Digital India and legislative reforms through sectoral programmes like ‘Naye Bharat Ka Naya Safar’ and ‘Journey of New India’. Daily news capsules on ‘Unsung heroes and Freedom Struggle’ will also be shown, the ministry said.

The National Film Development Corporation of India (NFDC) is also organising a film festival on its OTT platform www.cinemasofindia.com screening a specially curated bouquet of films such as "Island City", "Crossing Bridges" and many others, it added.

DD Network will showcase a series of documentaries such as "Netaji", "Merger of Princely States", etc. Popular films like "Raazi" will also be broadcasted. 

The Bureau of Outreach and Communication (BOC) will also reach out to the people through nukkad nataks, skits, magic shows, puppetry, folk recitals through more than 50 integrated communication and outreach programmes by ROBs and over 1,000 PRTs by Song and Drama Division across the country. BOC will also launch an eBook on 'Making of the Constitution’ on its website.

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