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Aishwarya Rai Bachchan to show her ‘Jazbaa’ at Zee’s Ganesh celebrations in America

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MUMBAI: Zee TV, along with 1947 media is bringing the biggest Ganesh celebration in America, spanning for 5 days, with over 150,000 people in attendance from all over North America.

The celebration this year will begin on 17 September, which is the day of Ganesh Chaturthi (Sthapana), and will take place until September 21st, which will be the visarjan. This is North America’s very first and biggest Sarvajanik (Community) Ganesh Utsav.

The idea is for people to experience the same celebrations, as they would in India. A few highlights in store for Ganesh Utsav will include; all day performances by contestants from DID North America, DID Super Moms, SRGMP winners, and appearances by some of the biggest TV stars.

To top it all, we are proud to welcome the lead star cast of one of the most anticipated Bollywood films, Jazbaa, with the one and only Aishwarya Rai Bachchan in attendance! Not only will she be present at the event to interact with fans, but to also seek blessings!

Sameer Targe, GM of Asia TV USA says, “When we decided to enter the events space, we saw an obvious need to fill gaps towards events that are fun, and have something in store for everyone. Ganesh Utsav is a celebration that connects our community. Most importantly, we want for all Indians, especially 2nd and 3rd generation Indian Americans to experience what a Lal Bagh ka Raja feels like. We want them to experience how the Ganpati festival is celebrated in India, which is what we are bringing here, right in America!”

Piraan Erachshaw, President of 1947 Production and Entertainment says, “In partnership with ZEE TV, we are proud to successfully bring one of India’s favorite festivals to life for the very first time in the USA. The entire South Asian community will be able to experience the event in person instead of just viewing it digitally or on TV.”

This will be the second year for the spectacular festival. In its first year, the event was a huge success, attracting nearly 97,000 people. Held on 10 acres of open ground in Edison, New Jersey, also known as Little India, last year’s event attracted one of the most diverse crowds, with 25% Gujarati, 25% Telugu, 25% Punjabi, 10% Marathi, 5% Tamil, 5% Bengali, and 5% of various other backgrounds. Apart from New York, New Jersey, Pennsylvania, and Connecticut, attendees travelled all the way from Canada, Washington D.C., Virginia, Illinois, and even New England States.

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