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English GECs eye greater ad share with mass appeal formats

Mumbai: The English GEC genre accounted for less than one per cent of TV viewership and ad volumes in 2020, according to Broadcast Audience Research Council (BARC) India. TV broadcasters hoped that the genre might grow subscription revenues post the implementation of the new tariff order (NTO)....

Television TV Channels GECs
Sony SAB announces new show ‘Shubh Laabh Aapkey Ghar Mein’

Sony SAB has announced a new show called “Shubh Laabh – Aapkey Ghar Mein” that is set to premiere 13 September, Monday to Friday at 9:30 p.m.

Television TV Channels GECs
Zee Studios partners with NFTically to launch NFT drop

Mumbai: Zee Studios on Friday announced its first non-fungible token (NFT) drop on its own NFT store. The film studio has partnered with software-as-a-service (SaaS) platform NFTically who facilitated the creation and launch of the NFT. The token has been integrated with the blockchain Polygon. A...

Television TV Channels GECs
DistroTV partners with Raj Nayak’s House of Cheer

Mumbai: Advertising video on demand platform DistroTV has partnered with House of Cheer to onboard South Asian channels. The platform will cater to USA, UK, and Canadian audiences making it easier to distribute, market, and monetise content at no cost. The company is also in advanced discussion...

Television TV Channels GECs
Zee Zest bolsters programming line-up with two new shows

Mumbai: Lifestyle channel Zee Zest has added two international shows to its programming including “Secret of the Supercars” and “Ridiculous Rides”. The shows will air every weekend at 9 p.m. “Secret of the Supercars” gives viewers a peek under the hoods of some of the world’s fastest and most...

Television TV Channels GECs

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