Television

5 million cable TV subscribers cut the cord during Covid2019

A number of consumers have also downgraded their subscription packages.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/06/tv.jpg?itok=IM7v3rm2

KOLKATA: The lockdown and its lack of content on television seem to have had an impact on viewers. About 4.5 to five million subscribers have gotten off TV and DTH services since lockdown started. Additionally, several others have downgraded their subscription packages. Coupled together, they have held back revenue income for companies.

Star and Disney India distribution and international business president and head Gurjeev Singh Kapoor shared the numbers in a webinar hosted by Indiantelevision.com. Kapoor attributed the loss to two reasons - one is commercial establishments cutting the cords and the other is migrants returning home. While he agreed that loss of subscribers coupled with the downgrading of packs led to a revenue loss, he is confident that the ecosystem is in a position to get those consumers back, especially when the economy opens fully. 

Even though subscribers left or changed packs, the existing viewers provided more eyeballs, most likely because of movies and news keeping them entertained and informed. “During the lockdown, we had 1.2 trillion minutes a week which was the number during the month of April and May and prior to that 0.9 trillion was during January, February. The average time an individual was spending before the lockdown was closer to 20 hours and after lockdown, the number of hours was 27. Television became a good mode of entertaining,” he said.

The first lockdown with its strict rules made it difficult for cable operators to collect subscription even though TV and cable services were provided uninterrupted. The government even classified them as essential services. To help them out, Star India started a digital recharge campaign to help the fraternity. IndiaCast Media Distribution Ltd president Amit Arora also spoke of initiatives like running tickers and scrolls to push subscribers to pay digitally. There were several reports indicating a drastic fall of DPO collection by 40-50 per cent but Arora said it was not down by such a huge number.

The lockdown period has been a boon for OTT platforms that saw a surge in users, motivated by free premium packs. This is likely to be a challenge for television. “The whole set of subscribers which came in March have started trickling away in April. So, now we are more preoccupied with how to take this entire journey forward. The business and revenue have to grow for the entire value chain. The customer is going to be very stingy. This time he has discovered new content on OTT.  Is he really going to loosen the purse to hand over money to the traditional platform and broadcasters, these challenges will come as time goes by. It’s more and more partnering between platforms and broadcasters to see us through the entire time of crisis and the bigger challenges that pose ahead of us,” Arora added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/mukta.jpg?itok=OCnNdsjh
Mukta A2 Cinemas enhances hygiene measures in preparation for lockdown end

Mukta A2 Cinemas has announced its readiness to resume nationwide operations once the ongoing lockdown comes to an end. In order to guarantee the safety of its patrons.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/sumner-redstone.jpg?itok=SqB5bwBM
Media mogul Sumner Redstone dies at 97

The man who ruled over media for decades and is believed to have coined the famous cliche ‘Content is King’, Sumner Redstone, died on 11 August at the age of 97. The cause of his death was not mentioned.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/zee-kerlam.jpg?itok=88pY6SBm
On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place

Kochi: On the 74th Independence Day, ZEE Keralam brings out an inspiring video that honours the role of youngsters in building a bright and better India. The brand tagline of the channel, “Let's weave wonders in life”, is echoed in the short video. The video features youngsters from all walks of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/zee-therrai.jpg?itok=IFalEz-p
Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day

This Independence Day, Zee Thirai and Zee Tamil present a marathon of blockbuster hits to mark the 73rd year of Indian Independence. In line with their shared mission to entertain their viewers, the channels have curated a compelling set of movies for viewers to raise their spirits and enjoy the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/zee.jpg?itok=FMV37b82
Zee Café celebrates 20 years of we-time moments

MUMBAI: A journey of unparalleled entertainment, of togetherness and of shared experiences; it’s been a thrilling 20 years for Zee Café, a name that is synonymous with the best of English entertainment. Zee Café has truly shaped the content choice of entire generations as it discovered unexplored...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/disney.jpg?itok=C1C-AM3g
Disney rebrands historic 20th Century Fox Television as 20th Television

KOLKATA: The historic brand in media and entertainment, 20th Century Fox, officially sees its end. Media conglomerate Disney announced that it would be rebranding 20th Century Fox Television as 20th Television.  According to media reports, the move is aimed at curtailing consumer confusion over the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/history.jpg?itok=QhsHykSx
This Independence Day, watch ‘India’s Forgotten Army,’ the untold story of India’s role in World War I, on History TV18

NEW DELHI: At the start of the war in 1914, over thirteen lakh Indian soldiers began to be shipped overseas to fight alongside the British Army. Of them, 75,000 were never to return home, killed in combat on faraway battlefields. Using rare archival footage, first-person narratives, and expert...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/naag.jpg?itok=lmLcRr6M
Colors and Balaji Telefilms gear up for 'Naagin' S5 with new writers, better VFX

TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings. Among the shows resumed is the popular Naagin on Colors. Viacom18 Hindi mass entertainment chief content officer Manisha Sharma.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/barc.jpg?itok=KgspT9lb
Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in week 30 of 2020 (Saturday, 25 July 2020 to Friday, 31 July 2020, week or period under review) to 17.6 billion weekly impressions from 17.3 billion weekly impressions in the previous...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required