Television
Report on Shemaroo

5 million cable TV subscribers cut the cord during Covid2019

A number of consumers have also downgraded their subscription packages.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/06/tv.jpg?itok=AfUtbiZd

KOLKATA: The lockdown and its lack of content on television seem to have had an impact on viewers. About 4.5 to five million subscribers have gotten off TV and DTH services since lockdown started. Additionally, several others have downgraded their subscription packages. Coupled together, they have held back revenue income for companies.

Star and Disney India distribution and international business president and head Gurjeev Singh Kapoor shared the numbers in a webinar hosted by Indiantelevision.com. Kapoor attributed the loss to two reasons - one is commercial establishments cutting the cords and the other is migrants returning home. While he agreed that loss of subscribers coupled with the downgrading of packs led to a revenue loss, he is confident that the ecosystem is in a position to get those consumers back, especially when the economy opens fully. 

Even though subscribers left or changed packs, the existing viewers provided more eyeballs, most likely because of movies and news keeping them entertained and informed. “During the lockdown, we had 1.2 trillion minutes a week which was the number during the month of April and May and prior to that 0.9 trillion was during January, February. The average time an individual was spending before the lockdown was closer to 20 hours and after lockdown, the number of hours was 27. Television became a good mode of entertaining,” he said.

The first lockdown with its strict rules made it difficult for cable operators to collect subscription even though TV and cable services were provided uninterrupted. The government even classified them as essential services. To help them out, Star India started a digital recharge campaign to help the fraternity. IndiaCast Media Distribution Ltd president Amit Arora also spoke of initiatives like running tickers and scrolls to push subscribers to pay digitally. There were several reports indicating a drastic fall of DPO collection by 40-50 per cent but Arora said it was not down by such a huge number.

The lockdown period has been a boon for OTT platforms that saw a surge in users, motivated by free premium packs. This is likely to be a challenge for television. “The whole set of subscribers which came in March have started trickling away in April. So, now we are more preoccupied with how to take this entire journey forward. The business and revenue have to grow for the entire value chain. The customer is going to be very stingy. This time he has discovered new content on OTT.  Is he really going to loosen the purse to hand over money to the traditional platform and broadcasters, these challenges will come as time goes by. It’s more and more partnering between platforms and broadcasters to see us through the entire time of crisis and the bigger challenges that pose ahead of us,” Arora added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/eg.jpg?itok=rgP037Fl
'Potential to undermine media freedom': Editors Guild on new IT rules

The Editors Guild of India has raised concerns about the Indian government’s new Information Technology rules, saying they will “fundamentally alter” and put “unreasonable restrictions” on digital media.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/kbc.jpg?itok=TJdPsFde
SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV

As a part of its 26th year celebrations, SUN TV Network’s Telugu GEC Gemini TV is all set to broadcast Evaru Meelo Koteeswarulu – the Telugu version of the historic Who Wants to be a Millionaire, a show that was aired in 120 countries, elevated and changed the lives of many ordinary people, making...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/arnab-goswami.jpg?itok=knIKHR8l
ARNAB GOSWAMI ANNOUNCES THAT R. BANGLA WILL BE LIVE FROM TOMORROW, MAKING IT THE FASTEST NEWS TELEVISION LAUNCH

Republic Media Network’s Editor-in-Chief Arnab Goswami is proud to formally announce the launch of Republic Bangla-- the Network’s hugely-awaited Bengali news channel. Republic Bangla will go live on-air on 7th March 2021 at 8 am.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/dev.jpg?itok=o-UikVPH
Empowering women with extra-ordinary short films on ShortsTV

This International Women’s Day, ShortsTV celebrates women who strive to make the world a better place to live in. Available on platforms such as Tata Sky, Dish TV, d2h, Airtel DTH, and Airtel Xstream, ShortsTV has a line-up of movies that embraces female empowerment.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/hiin.jpg?itok=VEkw0-TF
Delhi HC stays PCI’s order regarding ad in Hindustan newspaper

The Delhi high court stayed a directive passed by the Press Council of India (PCI) to government departments, which had effectively stopped government advertisements in some editions of the Hindi daily, Hindustan.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ar.jpg?itok=Xyy0Gp1b
TRP scam: Interim relief to Arnab Goswami extended till 16 March.

The Mumbai police has told the Bombay high court that its assurance of not taking any coercive action against Republic TV's editor-in-chief journalist Arnab Goswami in the TRP scam case will continue till 16 March, news agency PTI reported on Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/m.jpg?itok=PZ5N2HyL
News18 India gears up for West Bengal elections with ‘Sabse Bada Dangal’

New Delhi: With days left for the crucial West Bengal assembly elections, television news channels are gearing up to shore up viewership on their poll coverage. Amid the intense competition, News18 India has announced an array of programming under its election based viewer engagement campaign ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wh.jpg?itok=nxj1X4aD
Nat Geo signs Colgate, Citroen & HDFC as sponsors for ‘Women of Honour: Destination Army’

National Geographic India has roped in three key sponsors — Colgate, Citroen, and HDFC for its upcoming Women’s Day special documentary titled Women of Honour: Destination Army that features women in the Indian Armed Forces.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/ap.jpg?itok=Ezbp-Bi_
Monetising Ishara is the primary focus in next few quarters: Aditya Pittie

In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted IN10 Media has expanded – from television (Epic), to OTT platforms (Epic On and Docubay), and even a production house...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required