Report on Hindi News Viewership

World Water Day: NatGeo teams up with NMCG for a film on Ganga conservation

Titled 'Ganga: The River from the Skies,' the docu-film is hosted by Mike Pandey.

Mumbai: To mark the occasion of World Water Day on 22 March, National Geographic is set to premiere a documentary film titled "Ganga: The River from the Skies" at 8 p.m. The channel has collaborated with the National Mission for Clean Ganga (NMCG) to make this docu-film on Ganga conservation.

Hosted by award-winning conservationist and filmmaker Mike Pandey, the film highlights the intricate network of people, organisations, and infrastructure that are working together towards the mission to rejuvenate and preserve the Ganga. 

“My relationship with the Ganga as a conservationist has been lifelong. All the efforts to rejuvenate the Ganga, and the Ganga basin, and all it sustains are very close to my heart," said Pandey. "For this very special film, I travelled from Sunderbans to Devprayag and the Himalayas to understand the ongoing conservation work. The message of this film is that each one of us needs to take ownership, and lend our shoulders to become part of the effort and feel responsible for the health and well-being of our rivers.”

The relentless human and economic activity and the effects of climate change have impacted the clean and unbridled flow of Ganga and its tributaries. The channel has collaborated with NMCG to encourage viewers to bring about a behavioural change and ensure the long-term sustainability of various initiatives undertaken by the central government, said the statement. "The documentary will showcase the river’s beautiful voyage across the heart of India, while traversing a mosaic of cultures, traditions, and communities that share a unique relationship with it. The hour-long special will take viewers through one of the largest and most comprehensive river conservation programmes in the country," it added.

“At National Geographic, we strive to inspire people by bringing to them insightful stories that take them on an immersive journey," said the channel's spokesperson. "The Ganga has significant economic, environmental, cultural, and religious value in our country and by showcasing the incredible and extensive efforts of the NMCG to clean and rejuvenate our majestic river, we wanted to encourage everyone to do their part in making the Ganga thrive again.”

“Our river Ganga is considered to be a lifeline of this country and plays many a role in each state that it traverses through. However, it is currently facing many threats and at National Mission for Clean Ganga, we have been consistently working towards changing the fate of the Ganga and other rivers and for this, contribution at an individual level by every citizen of India is extremely crucial,” commented NMCG director G Asok Kumar.  “We all can come together and create a difference by saving Ganga. Our association with National Geographic is an important step towards sharing the incredible story of river Ganga with viewers across the country and uniting them to collectively work towards a conservation mission.”

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