Television
Report on Shemaroo

Sony PIX launches new IP – Pix Arena

Starting on 15 April, ‘Mind it!’ will air renowned movies in English, Hindi, Tamil and Telugu lan

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MUMBAI: Continuing to showcase the best of Hollywood blockbusters via various programming efforts and to reign as the leader in English movies category, Sony PIX is ready to amaze the viewers in March as well. Starting with the latest offering – PIX Arena, this new IP from the channel aims to engage with the hardcore Hollywood fans. Additionally, there’s the return of the multi-lingual festival ‘Mind It’, the Indian television premiere of Little and Mary Magdalene, Mega PIXathon of blockbuster Hollywood movies and more.

PIX Arena, Sony PIX’s latest experiential IP, aims to connect deeper with fans of Hollywood and to drive tune-ins for the March line-up. Phase one of PIX Arena is a series of trivia nights planned for everyone who breathes Hollywood. With the events planned on 27 February, 6 March, 7 March and 13 March, audiences can take a break, unwind & jam with Sony Pix during these engaging and fun trivia evenings. Winners who prove their fandom stand a chance to win exclusive merchandise including a mega prize, One Plus Nord.

Then there’s the return of ‘Mind It!’ – Sony PIX’s popular programming property which airs Hollywood blockbuster movies in multi-languages. Starting on 15  April, ‘Mind it!’ will air renowned movies in English, Hindi, Tamil and Telugu languages, from Monday to Friday at 9 PM until 30 April. Additionally, there is the Indian Television Premiere of Little and Mary Magdalene on 14 March and 28 March respectively.

And finally, there’s the ‘Mega PIXathon’ – a week-long movie festival to keep the fans entertained from Holi to Easter. This property, which kickstarts on 28 March and ends on 4 April, will air movies from popular franchises or genres all day long. The line-up includes movies from Fast & Furious franchise; movies from superhero franchise - Justice League, Dark Knight, The Incredible Hulk, etc; movies from horror genre - Annabelle: Creation, IT, Orphan, The Conjuring 2, etc; movies from comedy genre - Bean, Mr. Bean, Minions, Kung Fu Panda 3, etc, and more.

Sony Pictures Networks India English cluster business head Tushar Shah said,“We continue to strive for excellence and amazement via innovative programming as well as marketing initiatives and are excited about the upcoming line-up. ‘PIX Arena’ is our tribute to Sony PIX fans who eat, sleep, live Hollywood. Also, it’s endearing to see the love and support for properties like ‘Mind It!’ and ‘Mega PIXathon’. It encourages us to bring back these popular IPs”.

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