Television

Rohit Sharma bats for rhinos in association with WWF India and Animal Planet

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/04/rohit.jpg?itok=oM3wym74

MUMBAI: Rohit Sharma, the star Indian batsman is launching Rohit4Rhinos campaign, in partnership with WWF India and Animal Planet, to help build awareness for the need to conserve the Greater One-Horned Rhinoceros or the Indian Rhino. In a campaign launching on Animal Planet to commemorate World Rhino Day on September 22, Rohit pledges to do his bit to save the “vulnerable” species from extinction.

Of the estimated 3500 Indian rhinos left in the world, 82% are found in India. Once found abundantly across the Indus, Ganges and the Brahmaputra river basins, the animal is now found only in select pockets in Assam, West Bengal, Bihar and Uttar Pradesh. The state animal of Assam, the Indian rhinoceros faces several threats, including poaching, habitat loss and mass mortality from in-breeding and disease.

With five decades of work in the conservation space, WWF India has been working extensively on rhino conservation across key landscapes where the animal is found in the country. Rohit Sharma joined WWF India as its Brand Ambassador for Rhino Conservation in 2018. With leading wildlife channel, Animal Planet, now joining the cause, the team has set out to create awareness and sensitize India about the species and the need for its conservation. Animal Planet will run a series of path breaking programmes during ‘Rhino Week’ to sensitize people about these gentle giants.  A special page, www.rohit4rhinos.org is also being created to strengthen the campaign, through which viewers can pledge their support to the cause. 

Talking about Rhino conservation campaign, Rohit Sharma, said, “It is our duty as co-inhabitants of this planet to try and protect other species that walk this planet, alongside us. The future is in our hands and we should do whatever we can to ensure that our children are able to enjoy the rich bio-diversity this world has to offer. I hope that this campaign will inspire others to come forward and join Animal Planet, WWF India and I in this endeavor to save the Greater One-Horned Rhinoceros.”

“Discovery has long been committed to telling the stories and protecting the creatures that make our planet extraordinary. We remain steadfast to leverage the brand strength of India’s leading wildlife channel Animal Planet to galvanize people power for the cause of endangered species, said, Megha Tata, Managing Director – South Asia, Discovery. “We are confident that Rohit’s strong support for the cause of Rhino conservation will help more people to join us for the cause of saving these gentle giants.”

“WWF India would like to thank Rohit Sharma for being the voice of conservation and for his continuous support in raising awareness about the greater one-horned rhinos. Decades old stories of rhino conservation success in India need to be told and we believe that the campaign #Rohit4Rhinos being implemented in partnership with WWF India and Animal Planet will also be able to bring attention to the challenges that conservationists face in protecting the species,” said, Dr. Dipankar Ghose, Director, Species and Landscapes, WWF India.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/vbs.jpg?itok=xE2J4sQ9
DD Free Dish emerged as enabler of competitiveness in M&E industry: Prasar Bharati CEO

Mumbai: With a presence in over 40 million households, DD Free Dish has emerged as an enabler of competitiveness in the media and entertainment industry, said Prasar Bharati CEO Shashi Shekhar Vempati on Wednesday, highlighting the stupendous growth recorded by the platform in recent years. Vempati...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/save_me.jpg?itok=X-xe2-mf
OTMC brings popular K-drama 'Save Me 2' to India

Content production and distribution hub One Take Media Co (OTMC) continues to be the leader in Korean drama (K-drama) series acquisition in India as it announces to bring the popular K-drama "Save Me 2" to Indian audiences.

Television TV Shows Drama Series
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/den-networks.jpg?itok=1A571LRW
Den Networks posts consolidated revenues of Rs 294 cr in Q3 FY22

Den Networks has released its financial results for the third quarter of FY 2022. The company reported consolidated revenue of Rs 294 crore and consolidated EBITDA of Rs 50 crore.

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_163457_800_x_800_pixel.jpg?itok=J9TO6dcR
Network18’s revenue up by 16.5% YoY at Rs 1657 cr in Q3 FY22

Mumbai: Network18 Media and Investments on Tuesday announced the third-quarter results for FY 2022. The media company reported its highest ever EBITDA at Rs 373 crore with margins of 22.5 per cent. It reported the highest ever quarterly revenue of Rs 1657 crore up by 16.5 per cent year-on-year....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_160039_800_x_800_pixel.jpg?itok=R02fOZdb
Zeel's sales director Ankit Anthwal moves on

Mumbai: Zee Entertainment Enterprises Ltd's (Zeel) director of sales Ankit Anthwal has announced his decision to move on from the company after a six-year stint. 

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/epic_0.jpg?itok=sppDFQzd
IN10 Media partners with DistroTV to expand Epic channel’s global presence

Mumbai: Epic channel, the flagship channel from the house of IN10 Media Network, has partnered with streaming television platform DistroTV to increase its global presence. DistroTV is a division of California-based media technology company DistroScale. As per the partnership, the channel will be...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/vbs.jpg?itok=XdCVhZfm
VBS 2022: Getting ready for the post-pandemic world

Indiantelevision.com is back with the 18th edition of the Video & Broadband Summit (VBS). The day-long summit will be held virtually on 19 January 2022, from 10.00 am to 5.00 pm. VBS 2022 is co-powered by broadpeak. Disney Star is presenting partner and NxtDigital is the summit partner.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/epic.jpg?itok=IfwDKMzJ
EPIC’s new philosophy- ‘Soch Se Aage’- keep the creators going

IN10 Media Network’s infotainment channel EPIC started its journey in 2014 with content focusing on Indian history, folklore, and mythology. And since then the channel has continued to recognize the opportunity for differentiated content and experimented with it.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_184803_800_x_800_pixel.jpg?itok=gtFQ1Eb3
Mashal Sports releases schedule for second part of PKL 8

Mumbai: Mashal Sports has announced the second part of the ongoing vivo Pro Kabaddi League with next 33 matches to be played from 20 January to 4 February. The event will be broadcast live every day from 7:30 p.m onwards on Star Sports network and Disney+ Hotstar. Out of 132 matches, PKL season 8...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required