Television
Report on Shemaroo

'Style Inc. with Aalim' generates sensation on social media

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/Aalim-Hakim-800x800.jpg?itok=_T4T0kgD

MUMBAI: TLC’s latest edition to its content library, 'Style Inc. with Aalim Hakim', which is slated to go on air on 20 October at 10 pm has already created a sensation in Bollywood and social media platforms. It claims to have generated an astounding 200 million impressions from the time the new season was announced. The series campaign has trended 5 times in the last two weeks on Twitter.

Based on the response, it has launched a campaign with a layered approach by Bollywood stars like Hrithik Roshan, Shahid Kapoor, Abhishek Bachchan, Bipasha Basu, Suniel Shetty, Riteish Deshmukh and Sachin Tendulkar talking about the upcoming series. They have also taken their views to the social media platform Twitter. 

“The marketing strategy was to deliver an unmatched digital impact and social buzz, matching the finest in Indian entertainment. To be trending for all five campaigns within the same week demonstrates the content affinity and the creative ingenuity of the team. We are super excited with the deep affection been shown by our discerning millennial fans,” said Discovery Networks Asia-Pacific (South Asia) vice president female and family entertainment products Rajiv Bakshi.

Creating a social blitz, the quirky campaigns so far include:

#DontTalkCute with Ranveer Singh

https://www.facebook.com/TLCIndiaOfficial/videos/1082271151886621/



#MakeItJhakaas with Arjun Kapoor

https://www.facebook.com/TLCIndiaOfficial/videos/1087216114725458/



#VarunDhawanMakesMe with Varun Dhawan

https://www.facebook.com/TLCIndiaOfficial/videos/1083956081718128/



#ShowYourPunnyBone with Ayushmann Khurrana

https://www.facebook.com/TLCIndiaOfficial/videos/1092411497539253/



#MereVarunArjunAayenge with Varun Dhawan & Arjun Kapoor

https://www.facebook.com/TLCIndiaOfficial/videos/1090553541058382/



Hakim added, “Viewers have seen some candid moments from their favourite stars’ lives on social media so far. There is a lot more to look forward to on the show.” The series stars Aditya Roy Kapur, Arjun Kapoor, Ayushmann Khurrana, Ranveer Singh, Siddharth Malhotra, Varun Dhawan, Tiger Shroff and Sanjay Dutt, who will share style secrets along with the ubiquitous Bollywood stylist Aalim Hakim.

Also read:  TLC gung-ho about Aalim's Bollywood hair style show; more Indian originals coming up

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/shree-ganesh.jpg?itok=hwL9BZJ6
TV show Shree Ganesh returns to Doordarshan after 19 years

Mythological shows gained immense popularity among television viewers during the pandemic. After Ramayan’s dream run in 2020, another mythological show – Shree Ganesh is all set to return to the small screen this summer. 

Television TV Shows Mythological
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/ssp.jpg?itok=vsCSp3RR
Star Sports successfully launches Picture in Picture ad format during Roland Garros

The date: 10 June 2021. The event: the first of the women’s semi-finals of the French Open between two debutantes Anastasia Pavlyuchenkova and Tamara Zidansek. The channel: Star Sports. The Russian seeded 31 in the world has just lost her first game to her competitor from Slovenia and the latter...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/photogrid_plus_1623742677416.jpg?itok=vueI17EP
upGrad ties up with Star Sports for upcoming WTC finals

New Delhi: Higher ed-tech company upGrad on Tuesday announced its advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs New Zealand and the 2021 Wimbledon Championship.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/suntv.jpg?itok=kPE0_qOY
Sun TV Network's outlook for FY22 remains positive despite short-term headwinds

Sun TV Network has navigated the pandemic well through the FY21 despite initial setbacks as it ended q4 with Rs 449.88 crore profit, 80 per cent up year-on-year. While there could be short-term headwinds in ad revenue due to the second wave of the pandemic.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623667509809.jpg?itok=Oa_HtZmQ
Colors Tamil wins big at Promax India Regional 2021 conference

New Delhi: Colors Tamil has won six coveted awards at the first edition of the Promax India Regional 2021 Conference- The Art of the Pivot, announced this week. Competing across 25 categories, the regional GEC bagged four Gold in the Best Programme Campaign, Something for Nothing, Best...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/nai.jpg?itok=qz_ULDTK
Senior journalist Udayan Mukherjee joins India Today

New Delhi: The India Today Group is set to bolster its coverage of business news with a new show hosted by noted journalist Udayan Mukherjee. Mukherjee returns to the newsroom after a long hiatus. His comeback comes at a time when the world explores new ways of doing business in the post-pandemic...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/13/photogrid_plus_1623566255979.jpg?itok=bZ-da9Fh
BARC week 22: Star Plus continues to reign pay platforms

Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June).  The channel recorded an average minute...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/sun_tv.jpg?itok=fXtsNZPR
Sun TV clocks net profit growth of 11 %

Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent growth net profit of about Rs 1,520.41 crore on reduced revenue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/vik.jpg?itok=5eFPrtPy
Viacom18 ropes in Vivek Mohan Sharma to head branded content

New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh Shetty.

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required