Television

Nat Geo and Farhan team up, inspire 'water footprint' reduction

MUMBAI: National Geographic is all set to lead the way in its endeavour to go further as a brand and inspire change.

National Geographic Mission Blue, is an initiative to address the cause of water scarcity. It aims to spread awareness and empower people with knowledge on what they can do to help impact the lives of the millions who are deprived of this precious resource. It underlines the need for collective action to ensure a better tomorrow. Through specially created digital tools, people will get a sense of not just how severe the water problem is, but also how small changes in their daily lives can help reduce their ‘water footprint’.

National Geographic Mission Blue was announced in Mumbai to mark the occasion of Earth Day, in line with the brand’s objective to lead with purpose and help sustain the planet. Present at the event was Farhan Akhtar, key partner and face of the campaign, as well as renowned Bollywood directors and Water Aid Foundation; who are all part of this initiative.

Apart from the main film creative and campaign which will run across media, National Geographic will also disseminate the message through various formats of storytelling to reach and appeal to as many people as possible. This includes special documentaries on the water issue; both global and local, as well as specially created short films by award winning directors Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury and Madhur Bhandarkar who creatively bring out the key message through everyday stories of India.

Water Aid Foundation, a non-profit known for its exemplary contribution to the cause of water, has also partnered with National Geographic MISSION BLUE, where they will together help provide clean drinking water to schools.

Speaking on the campaign, National Geographic and FOX Networks Group business head Swati Mohan said, “National Geographic has always been a brand that has stood for driving purposeful change; something we have been doing for over a century now. Today, the water crisis around the world calls for much attention. In India alone, 76 million people lack access to safe drinking water - a problem that is only going to get worse if no immediate action is taken. We are hopeful that this initiative will help enlighten people on what can be achieved by collective action.”

Commenting on his association with the initiative, Farhan Akhtar said, “I am proud to be associated with an iconic brand that has the legacy of working for the cause of preserving the planet. National Geographic Mission Blue is a very special initiative that is very close to my heart. It has the power to enlighten, inspire and empower people who are unaware of what they can do towards the cause of water scarcity and drive real change. I hope people will realize that the responsibility of conserving water and of their own future is essentially in their own hands.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/nina-colors.jpg?itok=pUJG8z6L
COLORS' Balika Vadhu returns with Season 2

COLORS is all set to bring back one of its longest-running shows Balika Vadhu after a long hiatus of five years. However, the new season will have new cast members who will reignite the conversation around child marriages with a fresh story.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627999484498.jpg?itok=KPWEBV3s
Essel Group chairman Subhash Chandra settles 91% debt to 43 lenders

Mumbai: Essel Group chairman Subhash Chandra has issued a second Open Letter sharing details of the debt resolution process and the steps taken to pay off the lenders. The Zee founder revealed that over 91 per cent of the debt has been settled to 43 lenders, and the remaining dues are in the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627998765579.jpg?itok=YZ_LapRf
SPSN signs nine sponsors for India Tour of England

Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday. Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627994495585.jpg?itok=6kf_wlC8
BBC Studios, Applause Entertainment reunite for Indian adaptation of 'Guilt'

Mumbai: Aditya Birla Group’s Applause Entertainment and BBC Studios India are set to collaborate again for the Indian adaptation of the British mystery thriller Guilt. The as-yet-untitled Indian remake will be directed by Shaad Ali with actors Jaideep Ahlawat and Mohd Zeeshan Ayyub playing the lead...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627980433223.jpg?itok=Njh9x8Cs
SBS inks deal with GoQuest Media to air Czech crime thriller in Australia

Mumbai: Global independent content distributor GoQuest Media on Tuesday announced that it has concluded an exclusive deal with Australian national pubcaster SBS. The deal sees SBS acquiring the AVOD rights for the Czech crime thriller 'Rats'.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/abp.jpg?itok=PfWhshRJ
Case study: ABP News joins ActionAid to salute Covid heroes through special series –‘Salaam Rakshak’

The second Covid wave hit India with devastating consequences- there was a huge upsurge in cases accompanied by loss, despair, and heart-breaking scenes in homes and neighbourhoods across the country. But amid the gloom and chaos, if there was one silver lining it was the extraordinary humanitarian...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/wy.jpg?itok=AY5pLU39
Wurl takes celebrity news channel Hollywire to India on Samsung TV Plus

Wurl has partnered with celebrity news channel Hollywire to distribute and provide monetisation services for the digital channel globally. Most recently, Wurl has secured distribution for the service on Samsung TV Plus India, adding to previous launches facilitated by Wurl on Samsung TV Plus...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627906778865.jpg?itok=9Q6wIEiC
ZEE TV to launch new show 'Bhagya Lakshmi' on 3 August

Mumbai: ZEE TV is all set for the launch of its new show ‘Bhagya Lakshmi’ on 3 August. The show will air every Monday to Saturday at 8.30 pm only on ZEE TV.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627895437180.jpg?itok=1uMCzXHd
ZEE TV organises vaccination camp for viewers from 3 August

Mumbai: ZEE TV has always placed viewers on the highest pedestal over the past three decades and now to take one step further to ensure the safety of its viewers in the face of the COVID-19 pandemic, the network channel has organised a vaccination camp for citizens across multiple states to get...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required