MUMBAI: Three years after launch, premium lifestyle channel Fox Life has given the channel a makeover with a new tagline 'Never stop.' Along with the new look, the network has a new brand proposition and content line-up on the cards.
The channel has launched Masters of Taste with Gary Mehigan, a series that brings him to India to meet the top chefs in the country to get inspired by, and learn from, and get an up-close look at some of their recipes, styles and techniques. Premiering on 26 February at 9 pm, this 15-part series, which is also his first India production, will give a sneak peek into the behind-the-scenes-action at India’s best restaurants in true Fox Life style.
National Geographic and Fox Networks Group India business head Swati Mohan said, “As we look forward to the next leg of an extremely rewarding journey, we know it is important for us to continuously give our viewer the content that leaves him wanting more. The new Fox Life and its new proposition of ‘Never stop’ will aim to go beyond the ordinary with its 2018 content line-up and bring exceptional experiences that viewers rarely sought and explored. Produced by Endemol Shine India for Fox Life, Masters of Taste with Gary Mehigan not only embodies our new brand proposition in a homegrown show and format but also underlines our commitment to bring acclaimed talent and journeys to our premium consumers.”
The international food curator will be seen decoding exquisite innovative food concepts that are dynamically changing the consumption preferences, lifestyle and social scene in India. From food heritage walks to conversations and challenges with masters of Indian taste, the show will feature Chef Atul Kochar, Ranveer Brar, Saransh Goila, chef Kelvin Cheung, chef Shantanu Mehrotra, chef Thomas Zacharias and the culinary maestros Zorawar Kalra and AD Singh. The show will also see a lot of light hearted moments with the likes of Ileana D’Cruz, Nargis Fakhri, Vishal Dadlani, Purab Kohli, Cyrus Sahukar, Rohan and Gursimran Khamba of AIB, playing sous chefs to Gary.
Mehigan said, “It’s been a super adventure working on Masters of Taste with the folks at Fox Life. Apart from it being my first ever Indian production, it allowed me to step down as an expert and get to be a student after a really long time! I met some of the most talented chefs in the country, learnt new techniques and made some incredible friends. It truly was amazing to see how the Indian gourmet chefs work with such finesse and make use of modern and cutting-edge techniques to create magic on plates for their customers. Fox Life is synonymous with new experiences, always urging the viewers to go and explore more and want more from life. A mix of travel, extraordinary food and a lot of surprises, this is surely one of those shows that epitomises the brand’s philosophy and helps viewers re-discover the joys of great food and culinary experiments.”
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