Discovery Network intensifies focus on India centric shows this festive season

MUMBAI: Discovery Communications India, country’s leading infotainment player, has intensified focus on India centric programming in the lead-up to the festive season.  The network, which is devoted to creating highest quality purposeful entertainment, will showcase an unprecedented 8 India centric shows over the next 4 months on Discovery Channel, Animal Planet and TLC. The India specials will be in addition to the premiere of staggering 20 + global IPs on the 3 network channels.

“We are excited with the growth that we have been able to garner this year. All our core channels – Discovery, Animal Planet and TLC –  are now undisputed leaders in their respective genres while Discovery Kids has emerged as the fastest growing channel in the kids genre. Our aim is to further build on it and accelerate the growth over the next 4 months,” said, Karan Bajaj, General Manager, Discovery Communications India. “It is a conscious strategy to increase India centric pipeline with original production or programming acquisitions.  With the unmatched line-up of Indian and Global IPs till the end of the year, we are confident to deepen our local connection while further extending the lead over competition for all of our network channels.”

This year Discovery has already showcased a line-up of impactful India led programming including Breaking Point: The Indian Submarines, Breaking Point: Air Force Academy. Over the next 3 months, Discovery channel will showcase 5 new India centric shows including Women Fighter Pilots (Premiers August 24),  a new Military tentpole High Altitude Warfare School (October), India’s Citizen Squad (November) and Moon Bound (November) – a special about Team Indus’s attempt as a part of Google Lunar XPrize and a special documentary on Sunny Leone’s life Mostly Sunny (December).  TLC, which has shown huge resurgence since January 2018, will showcase an Indian original production which has shaken the digital space with its promise of a TLC travel scholarship - The Calling (October). Animal Planet, India’s leading wildlife channel, is currently showcasing an anthology of shows ‘The Red List: Save The Wild’ which focuses on the trials and tribulations of endangered species in India and across the world. The channel will showcase Mission Big Cat – an anthology focused on Big Cats including Lions, Leopards and Tigers in the month of October celebrating World Animal Day.

Discovery India is working overtime to reduce the time-gap between global and Indian premiers. On the anvil is a mouthwatering palate of global premiers on Discovery Channel including Shark Week, Steve Austin’s Broken Skull Challenge S3, American Chopper and Running Wild With Bear Grylls Season 4 featuring celebrities such as tennis legend Roger Federer, Scott Eastwood, Don Cheadle, Lena Headey, Joseph Gordon-Levitt and Uzo Aduba. TLC’s is getting revamped with the introduction of Scripps led content including blockbuster IPs like Chopped, Cup Cake Wars, Extreme Homes, Bizarre Foods, Extreme Chefs and Giada in Italy and global tentpoles like American Beauty Star.

Animal Planet as a part of new brand philosophy ‘Humans Like Us’ will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation.  The channel has lined-up number of global IPs for Indian audiences. The family of Steve Irwin, the much-loved wildlife expert who created a distinctive new style of wildlife documentary, returns to Animal Planet with - The Irwins-   a special show focused on Steve Irwin’s zoo in Australia.

Discovery Network is the undisputed leader in the infotainment category with 48% share. Discovery channel with 24%* share in the leading channel followed by Animal Planet which is at no 2 position with 16%* share.   Infact, 7 out of the top 10 shows* in infotainment genre are from Discovery. TLC is now ranked no 1 in the lifestyle category with 33% share*.  TLC has grown share by 7% over last year when it was placed at the second spot with 30% share. Infact, 7 out of top 10 shows in the Lifestyle Genre are from TLC. Discovery Kids has leap-frogged to 4th position from 9th position in the beginning of the year. The ratings of Discovery Kids have grown by 426% since the start of the year.

Latest Reads
Sony Pictures Networks launches Sony Kal in the US

Mumbai: Sony Pictures Networks India (SPNI), in association with Sony Pictures Television (SPT), has launched Sony Kal Hindi, its first free, ad-supported streaming television (FAST) channel in the US. Sony Kal is SPNI's new general entertainment destination featuring celebrated and award-winning...

Television TV Channels Sports
Sun TV most viewed channel in week 3: Barc data

Mumbai: With weekly ratings of 3001.92, Sun TV was the most viewed channel in the third week of 2022 (15-21 January) according to Broadcast Audience Research Council (Barc) data. Star Utsav retained the second spot at 2648.37 AMA, ahead of Star Maa (2540.66) and Star Plus. Sony SAB, Star Vijay,...

Television TV Channels Viewership
BBC Studios strengthens digital news team with new appointments

Mumbai: BBC Studios has announced a number of new roles aimed at further bolstering its digital news team. As a part of this expansion, News Corp SVP and global head of product Jennie Baird is brought on board to a newly created position of EVP and MD of digital news and streaming. 

Television TV Channels News Broadcasting
VooT Kids brings new animation series ‘Blazing Team’ to India

Mumbai: The new high-octane superhero series "Blazing Team: Masters of Yo Kwon Do" went live on Voot Kids with 20 new episodes in English and Hindi, and a ‘watch and win’ contest on 26 January. The boy-skewed animation offering for pre-teen audiences, produced by China-based Alpha Group and...

Television TV Channels Kids
Governance Now to honour achievers with Visionary Awards 2021

Governance Now, a platform for analysis of public policy and governance from the house of Sri Adhikari Brothers is all set to present Visionary Awards of 2021 in a virtual webinar to be held on 29 January.

Television TV Channels News Broadcasting
Asianet News rolls out employee stock ownership plan

Mumbai: Asianet News Media and Entertainment has rolled out an employee stock ownership plan (ESOP). The stock option plan will be extended to Asianet’s long-term employees as well as new team members who have displayed exceptional performance, said the statement.

Television TV Channels News Broadcasting
HT forays into web 3.0 with NFTs documenting 100 years of Indian history

Mumbai: Hindustan Times has announced its foray into web 3.0 with the launch of Non-Fungible Tokens (NFTs) under the banner of 'HT Timeless Tokens,' which will document India's 100-year-old history as digital art. HT Timeless Tokens will include digitised versions of original historic creatives...

Television TV Channels News Broadcasting
Colors to telecast new fiction show ‘Fanaa: Ishq Mein Marjawaan’

Mumbai: Colors has announced its first fiction offering of 2022 called "Fanaa: Ishq Mein Marjawaan." The show will premiere on 31 January at 10:30 p.m.   Produced by Dipti Kalwani and Karishma Jain, the show features actors Reem Sameer Shaikh, Zain Imam, and Akshit Sukhija.

Television TV Channels GECs
Zee Zest announces new show ‘Safari India’ starting on 31 January

Mumbai: Zee Zest has announced a new show "Safari India" with actor Rannvijay Singha. The show premieres on 31 January on Zee Zest SD and HD channels along with The eight-part series explores some of India’s prominent National Parks to let viewers experience India’s rich biodiversity...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required