Television

Market-leading ThinkAnalytics is the only content discovery vendor with capability to scale to over 100 million users in the cloud

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/09/peter.jpg?itok=59aKmm7t

MUMBAI: ThinkAnalytics™ today announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud.

ThinkAnalytics’ customers rely on this ability to deal with massive scale to power personalized user experiences as they undergo rapid growth in both audience numbers and the number of hours each user spends viewing content.

Four of the firm’s OTT customers - BBC, DAZN, Tata Sky and Viacom 18 – now have a combined user base that exceeds 100 million monthly active users. Plus Viacom18 has attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020.

Using the Amazon Web Services cloud platform, ThinkAnalytics’ content discovery platform both auto-scales to meet peak demand and deliver a consistently high-quality personalized viewing experience that boosts engagement, and scales down during quieter periods to reduce costs.  Combining full redundancy in geographically distributed data centres and a self-healing capability that automatically replaces any failed instances, the ThinkAnalytics platform provides industry-leading performance, scalability and reliability.

One global streaming customer recently scaled to run at over a million requests per minute without a glitch, with no manual intervention required. The ThinkAnalytics platform auto-scaled from the minimum configuration to peak demand, all fully automated.

Peter Docherty, ThinkAnalytics CTO, said, “Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their D2C services quickly across multiple markets, while established providers in countries such as India are breaking new barriers with ever growing numbers of active OTT users. For these providers, a cloud-based content discovery platform that can reliably auto-scale to support many millions of viewers is a priority, offering the peace of mind that comes with a reliable, high-quality experience - even at peak periods. With our platform, customers get the world-leading personalization capabilities they need to engage their audiences and showcase the breadth and depth of content available, combined with the tools and insight needed to attract and retain viewers. ”

The ThinkAnalytics portfolio gives customers a holistic view of their business with full viewer lifecycle management, helping them to better address KPIs such as boosting loyalty, ARPU and customer experience, and developing new revenue streams.

As well as personalized content discovery powered by AI and machine learning, solutions include: ThinkInsight, the TV industry’s first viewer and video insight platform; the ThinkEditorial campaign tool, and the ThinkComposer dynamic UX engine that provides the ability to personalise the viewer experience.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/BARC_800.jpg?itok=IhAg9H0v
BARC week 40: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Sony%20Max.jpg?itok=O43KvdRQ
Sony MAX celebrates 20th anniversary

MUMBAI: Sony MAX, India’s leading premium Hindi movie channel from Sony Pictures Networks India (SPN) is celebrating 20 years of its glorious broadcasting journey in India this October.  Having pioneered the trend to showcase the best of Indian cinema, Sony MAX, over the years, has continued to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/News_Channels.jpg?itok=QIBuy6yH
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/hbo.jpg?itok=UHvYvgh1
HBO and HBO HD to premiere ‘Aquaman’ on October 20

MUMBAI:  HBO has added more sparkle to Diwali fun, the channel will air Aquaman on Sunday, 20th October, 2019 at 1pm, 5 pm and 9pm.. It also gives viewers an opportunity to bring the rush of Aquaman’s adventures home! Fans can participate in many interesting contests on HBO’s social media pages to...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/travelxp.jpg?itok=wISpgXM9
Travelxp 4K HDR forays into Mexico on Totalplay

MUMBAI: Commencing its presence in Latin America, world’s first 4K HDR channel Travelxp announces its latest launch in Mexico on Totalplay. Its premium travel and lifestyle shows are available to viewers on channel number 385 from October 1st, 2019. Broadening its global reach, Travelxp also...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/vta.jpg?itok=1G_Q8hWv
BARC week 41: VTV News enters top five Gujarati channels' list

In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/colors.jpg?itok=4dyADgHL
BARC week 41: Sony, Star, Dangal retain their No 1 positions in urban, pay and rural markets

In week 41 of BARC India ratings, the action in the GEC genre continues to see stability for the leaders.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zeel.jpg?itok=uldwbrib
Zeel reports higher op revenue, PAT for Q2 2020

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported 7.6 percent and 7.4 percent y-o-y growth in total and operating revenues for the quarter ended 30 September 2019 (Q2 2020, quarter or period under review) as compared to the corresponding year ago quarter Q2 2019.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/saregama.jpg?itok=7gnwjSIz
Saregama launches Carvaan Mini Legends - Assamese

MUMBAI: Venturing into the state of incredible cultures and landscapes – Assam, Saregama is all set to embark on yet another musical journey by launching Carvaan Mini Legends- Assamese pre-loaded with 351 superhit evergreen Assamese songs. Saregama has earlier launched various regional variants...

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories