Television

Market-leading ThinkAnalytics is the only content discovery vendor with capability to scale to over 100 million users in the cloud

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MUMBAI: ThinkAnalytics™ today announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud.

ThinkAnalytics’ customers rely on this ability to deal with massive scale to power personalized user experiences as they undergo rapid growth in both audience numbers and the number of hours each user spends viewing content.

Four of the firm’s OTT customers - BBC, DAZN, Tata Sky and Viacom 18 – now have a combined user base that exceeds 100 million monthly active users. Plus Viacom18 has attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020.

Using the Amazon Web Services cloud platform, ThinkAnalytics’ content discovery platform both auto-scales to meet peak demand and deliver a consistently high-quality personalized viewing experience that boosts engagement, and scales down during quieter periods to reduce costs.  Combining full redundancy in geographically distributed data centres and a self-healing capability that automatically replaces any failed instances, the ThinkAnalytics platform provides industry-leading performance, scalability and reliability.

One global streaming customer recently scaled to run at over a million requests per minute without a glitch, with no manual intervention required. The ThinkAnalytics platform auto-scaled from the minimum configuration to peak demand, all fully automated.

Peter Docherty, ThinkAnalytics CTO, said, “Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their D2C services quickly across multiple markets, while established providers in countries such as India are breaking new barriers with ever growing numbers of active OTT users. For these providers, a cloud-based content discovery platform that can reliably auto-scale to support many millions of viewers is a priority, offering the peace of mind that comes with a reliable, high-quality experience - even at peak periods. With our platform, customers get the world-leading personalization capabilities they need to engage their audiences and showcase the breadth and depth of content available, combined with the tools and insight needed to attract and retain viewers. ”

The ThinkAnalytics portfolio gives customers a holistic view of their business with full viewer lifecycle management, helping them to better address KPIs such as boosting loyalty, ARPU and customer experience, and developing new revenue streams.

As well as personalized content discovery powered by AI and machine learning, solutions include: ThinkInsight, the TV industry’s first viewer and video insight platform; the ThinkEditorial campaign tool, and the ThinkComposer dynamic UX engine that provides the ability to personalise the viewer experience.

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