Television

Apparel brands innovative initiative: By Liva Birla Cellulose and Spykar Lifestyle

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MUMBAI: With the current state of the environment, it is essential to focus on sustainability and conscious living at every stage and aspect. Being a part of the eco-system it is crucial to ensure that corporate companies take steps towards making the average consumer more aware of eco-friendliness and need for incorporating sustainability in daily life.

Livaeco a fabric brand from the house of Aditya Birla, has initiated a very innovative way of ensuring the same. Their garments in association with retail brand W now have a tag which can double up as a sapling! The Green Tag which can be sowed into the soil in order to grow a tree is the first-of-its-kind in the apparel industry. The tag not only puts the brand ideology of sustainability forward, but also encourages the consumer to plant a tree and contribute towards nature. This is definitely the beginning of a new revolution in Indian fashion.

Happy to connect you to the Liva team to talk about the Green Tag and this initiative.

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