Zee English Cluster clinches 4 Golds at the prestigious PromaxBDA India Awards

Zee Café, &flix and &PrivéHD have bagged a total of seven metals across categories

MUMBAI: It’s raining Gold and Silver as Zee English Cluster won coveted honours with a total of 7 metals at the recently held PromaxBDA India Awards. With a series of innovative promo films, creative marketing initiatives and some state-of-the-art packaging of the channels – Zee Café, &flix and &PrivéHD have bagged 4 Gold and 3 Silver metals across multiple categories.

While Zee Café brought home 1 Gold and 1 Silver for their work on The Big Bang Theory’s Sheldon’s Dream Day film and Trump Card for the show Cartoon President, &PrivéHD, the premium entertainment destination for nuanced cinema, bagged 2 Golds for the promotional film for their month-long property Side By Side. If that’s not all, &flix, the destination for the biggest Hollywood hits, fetched 2 Golds and 1 Silver for their exciting work on the channel logo, on-air branding and OOH campaign during launch.

Here are the all the wins:



Sub Category



Zee Café

Best Collateral Material

Best promotional items

Trump Cards



Best Movie Promo

Best individual on-air promo for a file, series of films or made for TV movie

Side by Side



Best Editing

Best individual on-air promo

Side by Side



Best On-Air branding design

Best overall branding design



Zee Café

Best Entertainment / Comedy Promo

Best on-air promo for an entertainment, comedy, talk show, variety programme, music

The Big Bang Theory



Best Outdoor

Best combination of related promotional ad

Flix Launch OOH



Best Original Logo

Best original logo design



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