Report on Shemaroo

Zee Café strengthens its originals library with ‘Chef Vs. Fridge’

Haier, Lifebuoy, Prestige, Catch Salt & Spices and The Gift Studio onboarded as partners for the s

MUMBAI: Zee Café is gearing up for the launch of its second original in 2021, Chef Vs. Fridge. Keeping up with the latest social trends, be it dance or food with the new show, the channel has released a teaser featuring celebrity chef Vicky Ratnani and Gaurav Gera aka ‘Chutki’ in their element as they announce the new show. Set to air in April, the show presents the ultimate food experience that will excite, entertain and make every foodie go wow.

Chef Vs. Fridge promises to be a unique competitive cooking show for every Indian foodie. Launched with the commitment of ‘ab fridge lega sabki class, aur chefs banaenge kuch world class’, the teaser features Gaurav Gera in his popular ‘Chutki’ avatar and Chef Vicky as the two experience a relatable situation when they open their fridge. What’s expected to be a fun ‘pawri’ turns to a challenge posed by the random ingredients found in the fridge. While Gaurav is dismayed, chef Vicky takes on the task and cooks up a storm. This appetizing teaser surely leaves viewers waiting for more. With yet another fun-filled digital challenge, unique cuisines and an exciting line-up of participants, there is loads to look forward to on this food fiesta!

In line with the announcement, the channel has onboarded leading brands as partners for the show. Co-presented By Haier, co-powered by Lifebuoy, cookware partner Prestige, spice partner Catch Salt & Spices and gifting partner The Gift Studio, the show promises to be a unique platform with multiple integration opportunities for brand partners.

ZeeL premium channels business head Kartik Mahadev said, “As we look to build more original content, we realised there is a gap when it comes to homegrown cooking competition shows and thus the inception of Chef Vs. Fridge. The show will feature exciting cook-offs, unique food combinations and interactive challenges for our viewers. There are multiple innovative integration opportunities being planned that are core to the show and we are certain that our brand partners will be delighted.”

Latest Reads
Krishna Prasad named The Hindu’s group editorial officer

NEW DELHI: The Hindu Group Publishing, which owns The Hindu, The Hindu BusinessLine, Frontline, and Sportstar, has appointed Krishna Prasad as the group editorial officer. Prasad is the former editor-in-chief of Outlook magazine, and former editor of Vijay Times, a Times of India publication.  In a...

Television TV Channels News Broadcasting
IFTPC urges Maharashtra govt to allow TV, film post-production

MUMBAI: Days after the Maharashtra government shut down all film and television shoots in the state to combat the spread of Covid2019 infections, the Indian Film and Television Producers Council (IFTPC) has beseeched the Shiv Sena-led ruling dispensation to at least permit post-production work in...

Television Production House Post Production
D Tamil undergoes rebranding, launches two new shows

MUMBAI: Celebrating the auspicious occasion of the Tamil New Year and underscoring the focus on culturally relevant content that is family oriented, Dதமிழ் (D Tamil) unveils the brand-new avatar of the channel with a redesigned logo and a slew of wholesome entertainment.

Television TV Channels Regional
BARC week 14: Lizol leads the brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that...

Television TV Channels Viewership
Not just on Netflix, ‘Army of the Dead’ to be previewed in select theatres

Netflix's latest movie Army of the Dead, directed by Zack Snyder, will have its preview in select theatres before it gets streamed on the OTT platform on 21 May 2021. Even though the streaming giant has not made an official announcement, media reports state that Netflix has decided to screen the...

Television TV Channels Movie Channels
Star India clocks nearly 10 bn viewing minutes for IPL 2021 opener

KOLKATA: Star India network has clocked 323 million total impressions for the opening match of IPL 2021. Although the curtain raiser between defending champions Mumbai Indians and Royal Challengers Bangalore received 42 per cent higher viewership than 2019, it ticked lower viewership than the 2020...

Television TV Channels Sports
Declare journalists frontline workers: Editors Guild urges govt

As the nation weathers the second wave of the Covid2019 outbreak, the news media community is working round the clock to keep the general public informed and apprised of the latest developments.

Television TV Channels News Broadcasting
Quint Digital’s net profit surges to Rs 45 lakh in Q4

NEW DELHI: Quint Digital Media Ltd (QDML)  has reported positive growth during the quarter ended 31 March 2021, posting a net profit of Rs 45 lakh for the period. During the previous quarter, the company had reported a net profit of Rs 18 lakh. Its revenue for operations for the fourth quarter of...

Television TV Channels News Broadcasting
9X Media elevates Kanan Dave to SpotlampE business head

Music network 9X Media, which also owns SpotlampE and other digital products, has elevated marketing lead Kanan Dave to a business head role. As business head for SpotlampE, Dave will drive the next phase of growth, strategy and the creative development for SpotlampE. 

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required