The most loved English entertainment channel, AXN, is also the ultimate destination of reality shows

The channel concluded a unique campaign to celebrate the leadership position

MUMBAI: English entertainment channel, AXN’s 20-year anniversary celebration is getting bigger and better! The legacy channel continues to maintain its leadership position by having the best of reality, entertainment and drama shows. The recent announcement of Emmy, which is the equivalent of an Academy for television, is proof as 6 AXN shows have been nominated for the prestigious award. And, to commemorate this achievement, AXN kickstarted a unique campaign which culminated into a grand musical night at Hard Rock Café.

Across a month, AXN visited various media agencies like GroupM, Lodestar, Madison and OMD across Mumbai, Delhi and Bangalore, to indulge the employees with insightful masterclasses. Led by the best in business chefs, musicians, stylists and fitness experts, the masterclasses were a first of its kind initiative in the category, inspired by the popular AXN reality shows - Top Chef, The Voice, America’s Next Top Model and American Ninja Warrior.

Every masterclass ended with an engaging competition where the employees got a taste of AXN’s reality shows and stood a chance to win the title of ‘AXN Reality Champion’ along with exciting gifts. Additionally, the enticing campaign concluded on a musical high as winners of various agencies participated in an unprecedented inter-agency karaoke competition at Hardrock Café to celebrate the finale of the latest season of the award-winning reality show ‘The Voice’.

While the fierce Gurgaon competition was judged by the acclaimed musician, Subir Malik, who is the founding member of the stalwart band, Parikrama, the starry Mumbai competition was judged by ace Bollywood singer, Shilpa Surroch. Providing the ultimate closure to the most unique and engaging campaign were the enthusiastic participants who rocked the grand stage!

Finally, after a relentless fight, GroupM and OMD took home the ‘AXN Corporate Karaoke Champions’ trophy in Gurgaon and Mumbai, respectively. This was the ideal celebration of AXN’s 20-year long success story, and the channel would have done it no other way than with the ultimate fans who deserve the best entertainment!

Latest Reads
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories