Television
Report on Shemaroo

‘Kyunki… ’ changed people’s viewing habits substantially: Kevin Vaz

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/02/25/kevin.jpg?itok=UX02T6C5

MUMBAI: There was a time when not many English General Entertainment Channels (GECs) existed. Star World, launched in 1996, belongs to that phase. Today, the channel has grown to include others of its ilk even as it betters itself with each passing day. Aashay Dalvi of indiantelevision.com spoke to business head of Star English channels Kevin Vaz to get a lowdown on the programming – past, present and future – of Star World and its more recent sister channels, Star World Premiere and FX.

One of the first channels to air the best shows of that time like Ghost Whisperer, Smallville and The O.C., Star World discontinued these after the first few seasons. “They failed to gather as much viewership and ratings as were expected. And taking into consideration TAM ratings and heavy consumer research, we made our decision to axe the Indian broadcast of these shows and air new content that was constantly being produced,” reasons Vaz.

Why only these, save for Masterchef Australia, Star World also scrapped reality shows like Beauty and the Geek, Are You Smarter Then A Fifth Grader?, I’m A Celebrity, Get Me out of Here and American Idol. According to Vaz, “Indian audiences simply could not connect to the foreign content. Indians would much rather watch Indian adaptations avec plaisir. And, the evidence is right in front of you with Bigg Boss (based on Big Brother) and Kaun Banega Crorepati (based on Who Wants to Be a Millionaire?), both tremendously successful Indian adaptations of essentially British series.”

Even a daily soap as popular as The Bold and the Beautiful (B&B) was axed and so was General Hospital, the sole reason being declining viewership.

Thereafter, Star World tried substituting soaps with telenovellas such as Desire: Table for Three and Fashion House, which aired every weeknight at 11 with a Saturday recap marathon but without success.

Finally, when the channel decided to air weeklies as dailies, it worked and how!

Shows such as Grey’s Anatomy, Supernatural, Mad Men and Revenge struck a chord with the masses and managed to increase viewership over a period of time.

So much so, Star World now has Castle re-runs every night. And who better to blame than Ekta Kapoor? “During the years of Ally McBeal and Buffy, The Vampire Slayer, the entire country would watch weeklies. However, with the advent of Kyunki… Saas Bhi Kabhi Bahu Thi, people’s viewing habits changed substantially. They now wanted to watch their favourite TV shows every day,” argues Vaz.

Then again, Star World loyalists continue to wait for a week to see a brand new episode of their favourite show. To its credit, the channel airs latest episodes of hit series including Dexter, Homeland and Once Upon A Time very close to their US broadcast.

With a growing number of viewers wanting to catch the latest such series, fresh from the US, Star added Star World Premiere to its bouquet of English GECs.

In fact, at the time of its launch, Star World Premiere had as many as 26 latest series from the US. As things stand, newbies Intelligence, Rake, American Horror Story: Coven, Mom, The Millers and The Goldbergs have joined the likes of The Blacklist, Sleepy Hollow, Agents of S.H.I.E.L.D. to create a captivating programming line-up on Star World Premiere.

Meanwhile, Star World continues to hold sway, what with Vaz revealing that all of the new shows (and that includes marquee series Mad Men) on Star World Premiere will soon be available on Star World for binge-watching.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620993401447.jpg?itok=khynu7hn
Republic TV expands its footprint in UK with DistroTV

Mumbai : English news channel Republic TV is pivoting to digital, OTT and smart TV distribution with the latest addition of DistroTV to cater to the diaspora in the United Kingdom market.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986435635.jpg?itok=Xv7zMrKl
Zee Kannada to air new show Krishna Sundari from 17 May

Mumbai: Popular Kannada channel Zee Kannada is all set to launch its new dubbed fiction show titled Krishna Sundari on 17 May. The new show will be aired on the channel at 07.00 PM daily. Krishna Sundari is the Kannada dubbed version of the Telugu serial Krishna Tulasi starring Aishwarya H and...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620985709708.jpg?itok=7oHImuTz
Planet Marathi completes four years, set to launch two new films

Mumbai: Marathi digital platform Planet Marathi has completed four years in the industry. Formed by Akshay Bardapurkar in 2017, the platform has attempted to reinvent Marathi entertainment with Planet Marathi Production, Planet Marathi OTT, and Planet Talent.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/bb.jpg?itok=_hs0Cx3-
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909725744.jpg?itok=MMOWv0i3
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902940150.jpg?itok=dRZdqwkD
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620902782848.jpg?itok=NbzgEjFX
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620893708402.jpg?itok=xTKoCZN1
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620810463471.jpg?itok=RRzMZfN-
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with amraachhi.org

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi (amraachhi.org) which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required