Television

Fremantlemedia & Syco partner SKAI TV for ‘The X Factor’

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MUMBAI: FremantleMedia International (FMI), Syco Entertainment and SKAI TV have joined hands to bring a new local version of the global hit entertainment format The X Factor. The local version of the format will mark the start of the channel’s brand new entertainment strand and is due to launch in spring 2016.

The deal brings the total number of global commissions for this British born format to an incredible 51 territories worldwide.

Talking about the new strategy, Fremantlemedia International SVP Middle East, Africa & South Eastern Europe Anahita Kheder said, “We are looking forward to collaborating with SKAI on their new push into entertainment, and even more thrilled that they chose The X Factor as one of the pivotal brands to launch this new direction of programming. The X Factor continues to inspire and entertain viewers the world over. It has proved to be a great launch pad for some of the biggest global sensations and with this new version in Greece; we are excited about adding another superstar to that list.”

SKAI program director Alkistis Maragoudaki added, “SKAI is overjoyed to welcoming the ultimate global music talent show: The X Factor. Created by the leaders of entertainment, SYCO and FremantleMedia,The X Factor is one of the most favoured music television events around the globe and has paved the road for the future talents today thus rendering the show a trendsetter that promises and delivers. Our aim is to embrace this project with our high quality standards, and thus to consolidate our strategy towards the realm of entertainment.”

Syco Entertainment head of international George Levendis said, “I am thrilled to see The X Factor back on Greek & Cypriot television in its new home on Skai TV. There are some exciting format developments that will ensure The X Factor is fresh and innovative to the Greek audience. The X Factor in Greece has always delivered talented, vibrant and wonderfully fun contestants. This new season on Skai TV will be no different. And, personally speaking, The X Factor has been a big part of my life for the last eight years - so seeing it back in my country is fantastic.”

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