&flix reduces Hollywood movie TV premiere window to five months

The movies will be shown on Sundays in the primetime slot.

MUMBAI: While the general time to bring a Hollywood movie to Indian TV screens has been nine to 12 months, the deal between &flix and Sony Pictures Television is changing the norm. Now, viewers can catch their favourite movies within a few months of launch.

It will start with Sony Pictures Television’s MIB: International on 20 October 2019. It will also include some other titles from Sony Pictures Television’s library such as Spider-Man: Far From Home, Brightburn, Angry Birds 2, Jumanji: The Next Level, Charlie’s Angels (2019) and Zombieland 2.

ZEEL English cluster business head Kartik Mahadev said, “The initiative of world television premiere will be a big disruption in the category; address the challenges of consumers and offer movies just three months after release is something that will delight our consumers.”

He further said, “We are also building further on the Flix First premieres; it is the property where the channel offers viewers an opportunity to watch new theatrical movies before anybody else through premieres. We built on the Flix First premieres delivering the most number of premieres but now we are trying to delight our viewers by bringing movies on television before anywhere else in the world. It’s a world television premiere and it’s a disruption in the category.”

Mahadev believes that this initiative will address the consumers’ challenge of waiting for the television premiere of their favourite movies.

“It is to solve the consumers’ challenge. When a movie is theatrically released there is a lot of buzz and excitement around it and movie fans are looking to watch the movie as soon as they can when it reaches the theatre. But by the time it reaches television, there is usually a nine to 12 months window to reach television. So, now that’s what we wanted to solve,” he opined.

Speaking on the deal with Sony Pictures Television, Mahadev said, “With Sony, we have the first output deal. We’ll also curate a lot of movies on &flix using the Sony library and libraries from other partners.”

“The roadmap is to be consumer-focused given that we have got a solid franchise in the form of movies and popular marquee content. We are looking to innovate more and give a better cinematic experience as well as give more viewing options. So we are giving consumers an option to watch it in a script format or binge over the weekends,” he said.

Sharing his thought on &flix’s journey, he said,“&flix recently completed one year and it has reached the top three channels in HD viewership and it is building on brand awareness as a destination for Hollywood blockbuster. It’s a channel which has delivered the most number of premieres in the English movies category.”

Latest Reads
Finance Minister meets News Broadcasters Federation, NBF seeks parity in GST with the print industry

MUMBAI: On 17thJanuary, 2020 Finance Minister, Nirmala Sitharaman met the members of the executive body of News Broadcasters Federation (NBF). In the meeting, the NBF has proposed a recommendation requesting the Government to treat TV News channels at par with the print industry under GST.  In the...

Television TV Channels News Broadcasting
Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th - 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm!  So get your squad ready for the epic lineup as the festival has announced over...

Television TV Channels Kids
JNU incident raises English News ratings afterslump in last week of 2019

BENGALURU: After an expected slump in viewership in the last BARC week of 2019 – week 53 (Saturday 28 December 2019 to Friday, 3 January 2020), the combined viewership of top 5 English News channels increased 9.2 percent to 1.835 million weekly impressions in week 1 of 2020 (Wy01 of 2020) from 1....

Television TV Channels Viewership
Looking inside MTV Nishedh, an initiative to break social stigma

MTV is attempting to take the bull by its horns. With its new launch it aims to break the stigma around several health-related issues, make the youth aware about healthier social norms, talk about tabooed topics.

Television TV Channels Specialised and Niche
Madras HC asks govt to allow national sporting events on Doordarshan’s OTT platform

Demanding that change is the need of the hour and that every legislation should in terms with updated technologies, the Madras High Court on Monday questioned the government about the PIL seeking the approval to tweak sports broadcasting laws.

Television TV Channels Sports
Network18 topline almost doubles in Q3 2020

Mukesh Ambani’s Network18 Media and Investments Ltd (Network18) consolidated profit after tax (PAT) for the quarter ended 31 December 2019 (Q3 2020, quarter or period under review) was up 92.2 percent at Rs  148.29 crore from Rs 77.16 crore in the corresponding year-ago quarter Q3 2020.

Television TV Channels News Broadcasting
&PrivéHD brings animated-adventure of 'Tarzan' on 17 January

MUMBAI: As a month-long countdown to cinema’s greatest awards ever conferred, &PrivéHD, the premium destination of nuanced cinema, brings a showcase of critically acclaimed academy award-winning films with ‘The Winning Side’. Come Friday, 17 January 2020 at 9PM, the channel, available as part...

Television TV Channels English Entertainment
Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana

MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha...

Television TV Channels Regional
Travelxp launches in Romania's via Telekom Romania

MUMBAI: Expanding its footprint in Europe, Travelxp has launched its operations in Romania from 1 January 2020. The channel will be shown on DTH and IPTV platforms of Telekom Romania, which is an integrated telecommunications company. As viewers in Romania enjoying global travel programmes from the...

Television TV Channels Specialised and Niche

Sign up for our Newsletter

subscribe for latest stories