&flix Celebrates superheroes with its new music video ‘Awesome In Disguise’

The song features real life heroes along with the biggest marvel superheroes on &flix

MUMBAI: The awesomeness is back! The biggest Superheroes of Hollywood return to save the day on the ultimate destination of the biggest Hollywood hits, &flix. With its flagship property ‘Flix Superheroes’ airing weeknights at 9, the channel brings a multiverse that is a must-watch with blockbuster titles like Avengers: Endgame, Avengers: Infinity Wars, Black Panther, Spider-Man: Homecoming and more for those who truly love superheroes 3000! Taking the awesomeness to the next level for these passionate fans, &flix has released a special music video ‘Awesome In Disguise’ in collaboration with the leading multilingual pop-folk band ‘When Chai Met Toast’. An ode to those who inspire us to take the leap of faith, the upbeat soundtrack depicts how its not just the suits and superpowers, but the heart which is where the awesomeness stems from. 

The track which is a foot-tapping melody talks about a journey of bringing together a group of marvellous people to unleash what makes them awesome and extraordinary. Packed with mesmerising acoustics, the music inspires you to #LeapForth with faith that puts you on the path of redefining yourself. Along with the band comprising members Achyuth Jaigopal, Ashwin Gopakumar, Pai Sailesh and Pale Francis, the music video also brings forth those individuals who have achieved nothing short of miraculous feats through their spectacular show of strength, skill and sheer will.

Featuring in this video will be Parul Arora, the National Gold Medalist Gymnast who aced backflips in a saree, Anam Hashim, India’s only professional street bike freestyle athlete to have won at an International event and Sagar Waghela, the star boy of the skateboarding circuit who and more. Other featured talents include Manasi Joshi, Indian para-badminton player, the current World Champion and a changemaker in the sporting world and Hydroman aka. Jaydeep Gohil, India’s first underwater dancer.

 ZeeL premium channels business head Kartik Mahadev said, “As a young brand , &flix has constantly innovated to address consumer needs with a string of category first initiatives and special curation of content. With the growing popularity of Hollywood movies across the country, the ‘Superhero’ genre has seen strong consumer interest. TO understand this better we recently released a study capturing Movie lovers in India called : ‘Hollywood Is For Everyone’. The study revealed that 90 percent movie lovers claim to have grown up with Superheroes from Hollywood. As a channel, we are excited with the latest edition of Flix Superheroes that brings the biggest titles from the Marvel universe to the movie fans. With these movies, it’s not just about the mask and capes that make the Superheroes awesome but the awesomeness that starts from within which is truly inspiring and needs be celebrated. We are thrilled to have collaborated with ‘When Chai Met Toast’ who with their distinct music have brought this version of the Superheroes to life. We are excited to bring this track to movie fans as we celebrate the spirit of awesome humans around us.”

Lead vocalist of When Chai met Toasts Ashwin Gopakumar said, “We were exhilarated at this opportunity to collaborate with &flix as we truly believe in the message that it takes one to be awesome from within. Being ardent superhero fans ourselves, it was exciting to work on a project that celebrated real-life icons who inspire us. With this as the guiding force, over the course of this production, we have passionately involved ourselves to create something special that exalts these real-life icons with the music video. We had great fun shooting the same with the many talented individuals who each possessed unabashed passion and courage that truly inspires us. We are certain that fans are sure to be delighted.”

Latest Reads
Sony Pictures Networks launches Sony Kal in the US

Mumbai: Sony Pictures Networks India (SPNI), in association with Sony Pictures Television (SPT), has launched Sony Kal Hindi, its first free, ad-supported streaming television (FAST) channel in the US. Sony Kal is SPNI's new general entertainment destination featuring celebrated and award-winning...

Television TV Channels Sports
Sun TV most viewed channel in week 3: Barc data

Mumbai: With weekly ratings of 3001.92, Sun TV was the most viewed channel in the third week of 2022 (15-21 January) according to Broadcast Audience Research Council (Barc) data. Star Utsav retained the second spot at 2648.37 AMA, ahead of Star Maa (2540.66) and Star Plus. Sony SAB, Star Vijay,...

Television TV Channels Viewership
BBC Studios strengthens digital news team with new appointments

Mumbai: BBC Studios has announced a number of new roles aimed at further bolstering its digital news team. As a part of this expansion, News Corp SVP and global head of product Jennie Baird is brought on board to a newly created position of EVP and MD of digital news and streaming. 

Television TV Channels News Broadcasting
VooT Kids brings new animation series ‘Blazing Team’ to India

Mumbai: The new high-octane superhero series "Blazing Team: Masters of Yo Kwon Do" went live on Voot Kids with 20 new episodes in English and Hindi, and a ‘watch and win’ contest on 26 January. The boy-skewed animation offering for pre-teen audiences, produced by China-based Alpha Group and...

Television TV Channels Kids
Governance Now to honour achievers with Visionary Awards 2021

Governance Now, a platform for analysis of public policy and governance from the house of Sri Adhikari Brothers is all set to present Visionary Awards of 2021 in a virtual webinar to be held on 29 January.

Television TV Channels News Broadcasting
Asianet News rolls out employee stock ownership plan

Mumbai: Asianet News Media and Entertainment has rolled out an employee stock ownership plan (ESOP). The stock option plan will be extended to Asianet’s long-term employees as well as new team members who have displayed exceptional performance, said the statement.

Television TV Channels News Broadcasting
HT forays into web 3.0 with NFTs documenting 100 years of Indian history

Mumbai: Hindustan Times has announced its foray into web 3.0 with the launch of Non-Fungible Tokens (NFTs) under the banner of 'HT Timeless Tokens,' which will document India's 100-year-old history as digital art. HT Timeless Tokens will include digitised versions of original historic creatives...

Television TV Channels News Broadcasting
Colors to telecast new fiction show ‘Fanaa: Ishq Mein Marjawaan’

Mumbai: Colors has announced its first fiction offering of 2022 called "Fanaa: Ishq Mein Marjawaan." The show will premiere on 31 January at 10:30 p.m.   Produced by Dipti Kalwani and Karishma Jain, the show features actors Reem Sameer Shaikh, Zain Imam, and Akshit Sukhija.

Television TV Channels GECs
Zee Zest announces new show ‘Safari India’ starting on 31 January

Mumbai: Zee Zest has announced a new show "Safari India" with actor Rannvijay Singha. The show premieres on 31 January on Zee Zest SD and HD channels along with The eight-part series explores some of India’s prominent National Parks to let viewers experience India’s rich biodiversity...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required