MUMBAI: Disney Studios Southeast Asia has awarded its regional media business to Dentsu Media Network, with Dentsu Möbius leading the account.
The media entertainment company decided to move away from partnerships with traditional media agencies in Southeast Asia and instead chose to work with the team put together by Dentsu Media.
The appointment follows an extensive pitch that played out over the summer after a formal media RFP. The partnership that further solidifies Disney’s global partnership with Dentsu Aegis Network, is off to an exciting start with Disney Studios end of the year cinematic line up: the new Pixar movie Good Dinosaur, immediately followed by Star Wars: Episode VII – The Force Awakens.
The Walt Disney Company SEA head of studio marketing Alex Baillie said, “We are pleased to extend our working relationship with Dentsu into Southeast Asia. Dentsu Möbius have a deep understanding of these markets and their media landscapes. Their creative and innovative approach will help us bring magical moments and memories that last a lifetime to Disney, Pixar, Marvel and Star Wars fans across the region.”
Dentsu Möbius CEO and Dentsu’s digital capabilities president for South and Southeast Asia James Hawkins added, “The opportunity to work on the Disney Studios business is an incredibly exciting prospect. Their continued creative genius and drive to innovate is a lip-smacking proposition for any agency to partner with. Landing this business must be accredited to the collaborative approach demonstrated across the entire region and our unwavering belief that a creatively led media proposition will take their business to the next level. I am massively proud of the team and now the hard work begins.”
Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motman said, “As the network that innovates the way brands are built, we find the most exciting challenges in iconic, legendary brands. It goes without saying that Disney falls into that category. It’s testament to our unique operating model that we are able to offer a cross-brand proposition that resonates with blue chip clients like these and we are proud to extend the larger regional relationship with Disney Studios in Southeast Asia.”
The appointment, which is the first media consolidation by Disney Studios, builds on a long-running relationship between the entertainment giant and Dentsu Aegis Network around the world. Disney works with DAN agency Carat in Australia and Dentsu in Japan.
