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Deepika Padukone Colors Infinity's 'Vogue BFF'

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MUMBAI: What do you get when you mix friends, fashion and fun together? A heady cocktail of never–ending entertainment and some lip smacking gossip. Colors Infinity is all geared up with another
original offering titled Vogue BFFs. The show will turn television screens into a window that will give a sneak peek into the lives of Bollywood style icons with their favorite people.

Premiering from 24 September 2016 at 9 pm, Vogue BFFs is a 10-part weekly show that promises audiences a whole new insider access to their favorite A-listers. Hosted by Kamal Sidhu, each episode will see two besties from the world of films and fashion hangout in the uber chic Vogue Loft talking about everything from fashion, movies, trends and their personal style quotient.

The show is hip, informal, and promises viewers a peek into the more candid, playful, fun side of the stars we love. From blind food tastings and rowdy games of Pictionary to lounging around and chatting, to re-visiting their biggest style hits & misses - expect the unexpected!

The lineup of guests on the show includes Deepika Padukone & Anaita Shroff Adajania, Kareena Kapoor and Manish Malhotra, Kajol and Mickey Contractor, Sonam Kapoor and Atul Kasbekar, and Arjun and Anil Kapoor, etc.

Viacom18 business head youth and English entertainment Ferzad Palia said, “At Colors Infinity, we are constantly going over and above traditional programming norms with an aim to encapsulate unrivaled and desirable content, which is up-to-the-minute and makes for a splendid TV-viewing experience. Unlike conventional chat-shows, Vogue BFFs will give viewers an inimitable perspective of the intimate bond shared between celebrated Bollywood icons and their dearest from the industry."

Condé Nast India MD Alex Kuruvilla added, “We are proud and excited to have created and produced Vogue BFFs. With this show Conde Nast India makes its debut on TV and is also pleased to announce Video as our newest line of business. The show is wholly produced in-house and shot in the “Vogue Loft”."

Maruti Suzuki India VP marketing Sanjeev Handa shared, “Starting this September, our leading Sedan Ciaz along with Colors Infinity and Vogue will unveil the most stylish hour on Indian television. Like Colors Infinity and Vogue cater to the current and most sophisticated generation of audience, Maruti Suzuki Ciaz too corroborates the glory that is inspired by these constant efforts of being in sync with the evolving taste of consumers."

YU Mobiles COO Shubhodip Pal added, “Vogue BFF is everything that’s bold, young and fiery and yet takes an inspiration from the wise and the experienced – making it a marvelous combination. Yu Mobiles offers products that are a perfect combination of style, glamour and performance, everything that today’s generation seeks in their devices to stay connected"

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