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Apple TV will come powered by Dolby Atmos audio

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NEW DELHI: Hold your breath guys. Apple TV now will come backed by the innovative Dolby Atmos-supported audio for the 4K cinematic experience, taking the service to a new level. Hang on, you’d have to wait till iOS12 is launched as this new service and many such others come with Apple’s proposed software upgrade, the beta version of which was released yesterday to the members of the company’s developer programme.

Previewing the tvOS 12, the powerful operating system designed for enjoying entertainment on the big screen, which takes the cinematic experience of Apple TV 4K to the next level with support for Dolby Atmos audio, the company said there were convenient new features to easily access shows and movies and breathtaking aerial shots from space.

Apple TV 4K has been gaining traction since its debut last fall, offering customers the largest collection of 4K HDR movies, including free 4K HDR upgrades to previously purchased movies in customers’ iTunes libraries. This fall, iTunes will be home to the largest collection of Dolby Atmos-supported movies anywhere, and these titles will also include Dolby Atmos audio for free.

With tvOS 12, the company claimed, Apple TV 4K will be the only streaming player both Dolby Vision and Dolby Atmos certified. New aerial screensavers on Apple TV were shot from space by NASA astronauts aboard the International Space Station.

An international tech magazine, while commenting on the new announcements made by Apple yesterday and streamed live on its website, said: “Dolby Atmos object-based audio is coming to the Apple TV set-top box, bringing you overhead sounds as well as standard surround sound (provided you've got compatible Dolby Atmos speakers, of course). If you've got existing titles that support Dolby Atmos in your iTunes library, they'll automatically be upgraded to support the new audio format.”

In a media statement the San Jose-based company said that Charter Communications, the second-largest cable operator in the US, will begin offering Apple TV 4K to its customers. “Later this year, customers in nearly 50 million households will have access to live channels and tens of thousands of on-demand programs via an all-new Spectrum TV app on their Apple TV 4K, iPhone and iPad, seamlessly integrated with Siri and the Apple TV App. In addition, as part of this collaboration, Charter will be offering iPhone and iPad to customers as they grow their mobile presence. Charter joins AT&T’s DirecTV Now in the US, CANAL+ in France and Salt in Switzerland, which have begun offering their customers Apple TV 4K with their services,” Apple Inc added.

Available on Apple TV, iPad, and iPhone, the Apple TV App is a prime destination to find and watch TV shows, movies and more from more than 100 participating video apps in 10 countries. Single sign-on for Apple TV and iOS will allow users to sign in once to get access to all the video apps available through their cable subscription. With tvOS 12, Apple further simplifies the authentication process with zero sign-on.

Apple TV simply detects the user’s broadband network and automatically signs them in to all the supported apps they receive through their subscription - no typing required. Zero sign-on begins with Charter later this year and will expand to other providers over time, the company said.

Additional tvOS 12 features for Apple TV 4K and Apple TV 4th generation make it easier for customers to access the shows and movies and the highlights are the following:

With iOS 12, users can securely AutoFill passwords from iPhone and iPad to Apple TV to easily sign in to Apple TV apps.

The Apple TV remote will be automatically added to Control Center on iPhone or iPad for Apple TV users, giving users quick access to Apple TV controls.

Home control systems like Control4, Crestron and Savant can be used to control Apple TV, including using Siri for voice search and control.

Media reports suggested that Apple has already started toying with original content, with Carpool Karaoke as an example. It has also put more than $1 billion toward original programming, with its first efforts due to launch sometime in March 2019.

Also Read :

Apple TV to stream YouTube content

SonyLiv to scale up via Amazon Fire & Apple TV, courtesy Cisco IVP

2017: The year OTTs went regional in India

PVR to install Dolby Atmos in 50 screens across India

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