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Vuulr accelerates online buying & selling of content with new tool

Unveils free Brandable Screening Rooms for content sellers.

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MUMBAI: Global online content marketplace Vuulr has launched Brandable Screening Rooms, a new tool featuring the largest collection of screening rooms to facilitate buying and selling of film and television show rights.

Brandable Screening Rooms will start off with showing over 1,100 films and TV shows from more than 250 rights holders, including Gaumont, Legendary Television, SPI, TVCO, Insight TV, Globo, One Animation, Toonz Media, Indiacast, GMA, CNN and Vision Film.

For no-cost, studios, distributors, production houses, and indie content makers can now feature their content in their own Screening Rooms, which can be branded with logos, company descriptions, and URLs, making it easy for rights holders to promote their unique Screening Rooms.

Vuulr’s Screening Rooms are designed to improve deal closing by reducing friction and streamlining the acquisition journey. An interested buyer, having watched a screener, can instantly check avails, and make an acquisition offer.

“I believe that Screenings should be a part of an unbroken journey that translates interest from a Buyer into an offer and then into a deal,” said Vuulr founder & CEO Ian McKee. “By integrating Screening Room functionality to the Vuulr marketplace, screenings become a part of an unbroken content discovery journey. We’re laser-focused on making content acquisition quicker and easier, and this is a natural next step.”

Vuulr is free to use for buyers; for sellers, there are no upfront costs and commission fees are only paid on success.

To date, content sellers from around the globe have listed 135,000 hours of content in more than 60 genres and 70 languages on Vuulr. Nearly 1,400 licensing deals were completed in the last 14 months, with over 5,000 buyers and 10,000 registered users accessing the Vuulr platform. The content listed on Vuulr spans animated shorts to multi-season dramas from nearly 100 different territories. The unique platform provides buyers the opportunity to discover film and television content of all genres and varying lengths, appealing to audiences’ global appetite. The online marketplace has, for example, enabled Spanish animation to be sold to Mongolia and Bollywood content to be picked up in Taiwan.

Sellers on the online entertainment content marketplace include Sony, Legendary Television, Gaumont, Televisa, Viacom 18, CNN, Caracol, and many more including both indies and larger studios. Registered buyers include The Walt Disney Company, Viacom International Media Networks, Turner International Asia Pacific, BBC, Super RTL, Public Media Co Vietnam, Astro, MX Player, UKTV, SBS and many more from around the world.

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