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One Life Studios & SPNI partner to offer the best of Indian television across CEE, CIS, China & Japan

The two-year deal brings together the respective strengths of both entities.

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MUMBAI: One Life Studios (OLS) has partnered with Sony Pictures Networks India (SPN) for exclusive rights to license and distribute its content catalogue in CEE/CIS countries as well as China and Japan.

OLS is the first studio in India to retain 100 per cent IP of two self-created mega dramas. They have introduced this international norm to the Indian industry and have also curated an extensive catalogue across several genres. This has been done in partnership with multiple international studios. The end goal is to syndicate its content in India and across the globe.

The collaboration between SPN & OLS will witness an amalgamation of the respective strengths of both entities, including OLS’ networking connections and SPNI’s content.

SPNI ad sales and international business chief revenue officer Rohit Gupta said, “We are thrilled to partner with One Life Studios from the house of Swastik Productions as our exclusive content distributor in Japan, China, commonwealth of independent states (CIS), and central and eastern Europe. This alliance will further strengthen our syndication reach by making our content available to a newer market and set of audience. The two-year deal will enable the network to offer its holistic entertainment package and tap into an expanded audience demography.”

One Life Studios founder and chief creative Siddharth Kumar Tewary added, “At One Life Studios, we always try and push the envelope to achieve more and bring the best content that there is for our audience across the world. We only plan to go onward and upward from here. The excitement with the team knows no bounds as we set out to distribute and license the catalogue of one of the most respectable television content creators in our country. With our extensive and vast networking and their popular content, we will give audiences across the globe the best of Indian television.”

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