Industry veteran Sudesh Iyer picks up strategic equity stake in Vistas Media Capital

The fund will initially have an India focus and will expand into SouthEast Asia.

MUMBAI: Media tycoon and ex co-founder of Sony Entertainment Television (SET Satellite Singapore) Sudesh Iyer has picked up a strategic equity stake in Vistas Media Capital (VMC) for an undisclosed amount.

 Iyer, based in Singapore, is an industry veteran with stakes in multiple businesses in the media and entertainment space across the region. He ran a successful advertising and an ad-film production company which he started in 1980. In the early 90s during the Gulf War, Iyer along with his friend Sushil Shergill set up a television network called ACE TV and they later entered into a joint venture with Sony Pictures Entertainment to set up Sony Television Network. Being the original founders of Sony Entertainment Television, Iyer ran the content arm of the network, producing more than 10,000 hours of content. A serial entrepreneur, Sudesh Iyer has incubated several start-ups in the health care, information technology, manufacturing and logistics sectors.

The strategic equity stake in VMC by Sudesh Iyer creates winning synergies across multiple axes for the company, which has big plans to increase its investments into India in the media and entertainment space while it continues to diversify into North America and Middle East. Together, they intend to launch a movie fund which will invest into both receivable financing as well as gap funding of projects. The fund will initially have an India focus and will expand into southeast Asia.

Vistas Media Capital is headquartered in Singapore and led by Abhayanand Singh - NRI banker turned media entrepreneur and has amongst other media stalwarts, the likes of former Viacom18 CEO Raj Nayak, on its advisory board.

VMC most recently announced the merger of its NASDAQ listed SPAC Vistas Media Acquisition Company (VMAC) with Abu Dhabi based leading music streaming platform Anghami on Nasdaq in a deal valued at approximately $220 million. Sudesh Iyer was a part of VMAC from the very beginning.

Spotify competitor Anghami is the largest music streaming platform in the Middle East and North Africa (MENA) region with over 70 million registered users and 57 million songs. Anghami has become the first Arab tech company to list on NASDAQ and VMC is a trailblazer in the red-hot SPAC space in South East Asia.

VMC through its wholly owned subsidiary Golden Ratio Films currently holds investments and IPs in over 14 films and series in India and Hollywood. VMC’s content pipeline, presently at different stages of production spans across 25+ films and web series IPs cutting across Bollywood, Hollywood, and Indian regional cinema, which will form the company’s slate for the next three years.

Vistas Media Capital group CEO Abhayanand Singh said, “We are very excited to have Sudesh Iyer as a part of our company as it validates our vision which he has bought into and at the same time he brings in many decades of experience and network in media amongst multiple other winning attributes. His presence on the advisory board and mentorship will surely help the company expedite its growth in this dynamic space.”

In 2021, VMC will be launching a regional indian language over-the-top (OTT) super app, starting with Marathi language, which will be a one stop platform for films, series, music, live streaming, theatre, literature and podcast. This will be further expanded to other languages such as Gujarati, Bhojpuri, Bengali, and Punjabi in due course.

VMC co-owns with Motion Content Group (a GroupM company) and Film Critics Guild of India, two prestigious award IPs – Critics’ Choice Film Awards and Critics’ Choice Short & Series Awards.  

The South Asian Film Market (SAFM) and Singapore’s South Asian International Film Festival (Sg.SAIFF), which is in its fourth edition, are also part of the VMC portfolio.

Iyer added, “I am very excited to join a group of young entrepreneurs who are trying to bridge the gap between creativity and finance. They have a vision which is very well articulated through their recent developments and they are an agile team which is tracking the evolution of the merger of media and technology.”

Latest Reads
Sony Pictures Networks launches Sony Kal in the US

Mumbai: Sony Pictures Networks India (SPNI), in association with Sony Pictures Television (SPT), has launched Sony Kal Hindi, its first free, ad-supported streaming television (FAST) channel in the US. Sony Kal is SPNI's new general entertainment destination featuring celebrated and award-winning...

Television TV Channels Sports
Sun TV most viewed channel in week 3: Barc data

Mumbai: With weekly ratings of 3001.92, Sun TV was the most viewed channel in the third week of 2022 (15-21 January) according to Broadcast Audience Research Council (Barc) data. Star Utsav retained the second spot at 2648.37 AMA, ahead of Star Maa (2540.66) and Star Plus. Sony SAB, Star Vijay,...

Television TV Channels Viewership
BBC Studios strengthens digital news team with new appointments

Mumbai: BBC Studios has announced a number of new roles aimed at further bolstering its digital news team. As a part of this expansion, News Corp SVP and global head of product Jennie Baird is brought on board to a newly created position of EVP and MD of digital news and streaming. 

Television TV Channels News Broadcasting
VooT Kids brings new animation series ‘Blazing Team’ to India

Mumbai: The new high-octane superhero series "Blazing Team: Masters of Yo Kwon Do" went live on Voot Kids with 20 new episodes in English and Hindi, and a ‘watch and win’ contest on 26 January. The boy-skewed animation offering for pre-teen audiences, produced by China-based Alpha Group and...

Television TV Channels Kids
Governance Now to honour achievers with Visionary Awards 2021

Governance Now, a platform for analysis of public policy and governance from the house of Sri Adhikari Brothers is all set to present Visionary Awards of 2021 in a virtual webinar to be held on 29 January.

Television TV Channels News Broadcasting
Asianet News rolls out employee stock ownership plan

Mumbai: Asianet News Media and Entertainment has rolled out an employee stock ownership plan (ESOP). The stock option plan will be extended to Asianet’s long-term employees as well as new team members who have displayed exceptional performance, said the statement.

Television TV Channels News Broadcasting
HT forays into web 3.0 with NFTs documenting 100 years of Indian history

Mumbai: Hindustan Times has announced its foray into web 3.0 with the launch of Non-Fungible Tokens (NFTs) under the banner of 'HT Timeless Tokens,' which will document India's 100-year-old history as digital art. HT Timeless Tokens will include digitised versions of original historic creatives...

Television TV Channels News Broadcasting
Colors to telecast new fiction show ‘Fanaa: Ishq Mein Marjawaan’

Mumbai: Colors has announced its first fiction offering of 2022 called "Fanaa: Ishq Mein Marjawaan." The show will premiere on 31 January at 10:30 p.m.   Produced by Dipti Kalwani and Karishma Jain, the show features actors Reem Sameer Shaikh, Zain Imam, and Akshit Sukhija.

Television TV Channels GECs
Zee Zest announces new show ‘Safari India’ starting on 31 January

Mumbai: Zee Zest has announced a new show "Safari India" with actor Rannvijay Singha. The show premieres on 31 January on Zee Zest SD and HD channels along with The eight-part series explores some of India’s prominent National Parks to let viewers experience India’s rich biodiversity...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required