MUMBAI: Channel 4 has commissioned Banijay owned production outfit IWC to produce TX pilot, Hire My Home, a factual entertainment format.
Channel 4 daytime head Hub & Glasgow head Jo Street greenlit the project. Hire My Home will be distributed globally by Banijay Rights.
Featuring two skilled interior designers, Anna Campbell-Jones (Scotland’s Home of the Year) and Zeena Shah, this show takes bland rentals and turns them into unique holiday lets. Each designers are assigned a property in the same area of the UK and are given a budget by the owner to transform it. It will be their job to give each property a stunning makeover, drawing inspiration from the character and culture of the surrounding area and creating a stand-out style would-be holidaymakers can’t ignore. The rejuvenated rentals will then be judged by 100 Brits via a Hire My Home app, with photographs and price point uploaded.
The show has been commissioned in the summer where many are opting out of foreign travel and holiday rentals in the UK. For thousands of homeowners who advertise their properties online, there has never been a better time to make sure it stands out from the crowd. Whether it’s a first-timer who has never listed their place or someone who wants to refresh a rental that has seen better days, Hire My Home is ready to turn their property into a design dream.
IWC executive producer Gerard Costello said, “Letting our designers loose on some of the UK’s holiday lets is a great way to see some exciting and characterful transformations. This format will not only give Channel 4 viewers great inspiration for their next staycation, it will be full of creative ideas for their own homes.”