Television

Ex-Videocon d2h CEO Anil Khera aims for kids' channel

His company One Take Media is currently providing VAS to DTH, cable and OTT cos

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/05/anil.jpg?itok=nn_JfCVI

MUMBAI: He ran a successful DTH business in Videocon d2h up until it was merged with Dish TV. And now he’s off to establish an independent identity. Former Videocon d2h CEO Anil Khera has set up his own company One Take Media (OTM) that specialises in content production, global content acquisition and distribution, providing value added services (VAS) to global DTH/cable TV and OTT platforms.

As per data published by the Ministry of Information and Broadcasting (MIB), the Indian DTH industry has around 8-10 million VAS subscribers availing the services in some form. DTH alone generates around $80 million as annual VAS revenue which is bound to touch $200 million by the year 2020. Speaking to Indiantelevision.com, Khera says that there are still gaps to be filled as far as content is concerned which is available on platforms such as OTT, DTH and cable. “We are identifying that gap and we are introducing that as the VAS services,” he says.

The company sees kids’ genre as the fourth largest after movies, entertainment and others and plans to launch a channel in the near future. “I have a long term plan to start a kids’ channel as we have a very sufficient library for kids’ content,” he says.

Khera said that he has kept one library separately for the channel and it will contain both original and acquired content. He denied disclosing the production houses that OTM has acquired the content from due to the NDA agreement with them. He said, “We have acquired the content from various Indian and foreign production houses. We have our own IP in animation rhymes which is called Nyra World and as far as languages are concerned, we will be looking at the largest sector which is the Hindi speaking market,” he explains.

Premium content from foreign countries will be dubbed and shown in Hindi. The initial experiment will be to offer both acquired and original content to understand the audience. OTM has Kids1st TV, a channel targeting 2-6 years of kids, Cartoony TV--TV series in comedy, entertainment and adventure for the kids in the age group of 4-11 years old and Cartoony Movies for all age groups.

Khera says the company is working with telecom clients based in Africa and MENA region besides OTT customers in Singapore and Malaysia. In India, it is working with Dish TV. “There are several telecom companies around the world. We have Indonesia Telecom where they have their app and MENA region telecom like Ooredoo. We are also in discussion with Etisalat and in Nigeria, we have the telecom company called Tingo for our kids and cooking content (The Great Indian Global Kitchen) that we own the IP for,” he reveals.

Recently in India, the company signed a content deal with multi system operator (MSO) and headend in the sky (HITS) platform IndusInd Media and Communications Ltd (IMCL) to launch VAS. As part of the partnership, OTM will provide ad-free and unique content to IMCL subscribers. The subscription-based services are available to all InDigital subscribers. The unique services from OTM include animated cartoon series in Hindi for various age groups of kids across three services, nursery rhymes, TV series and animated Hindi movies. Other services are celebrity chef-based cooking shows, songs and Bhojpuri, Tamil and Telugu movies. Other unique services also include Hollywood and South Indian movies dubbed in Hindi.

Khera said that as far as Hollywood cooking content is concerned, the company is in talks with Airtel DTH. Also being the first company to dub Turkish and Korean content in Hindi, he feels that there is a great pull for this content. “We want to provide the global content experience to the Indian customers. There is no demand as such but being in the media company for so many years, I believe it has a great pull,” he says.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/siti.jpg?itok=oNza7Lm5
MY SITI Hisar – SITI Networks brings Hyper Local News to Hisar

MUMBAI: SITI Networks Limited, an Essel Group Company, one of India’s largest Multi-System Operators (MSO), has launched a new channel, MY SITI Hisar, specifically for the people of Hisar. The channel will bring hyper-local content from Hisar and surrounding cities. The channel will be available to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/high.jpg?itok=XMXdrbug
Balaji Telefilms takes positive steps after actor tests Covid2019 positive

MUMBAI: Television actor Parth Samthaan, who is best known for his role in Balaji Telefilms' Kasautii Zindagii Kay, tested positive for Covid2019 on Sunday. The actor shared the news on Instagram and revealed that he was showing mild symptoms but with doctors' guidance, he is self-quarantining at...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/ifptc.jpg?itok=_dyvAFVB
IFTPC thanks Maharashtra govt, producers in fast-racking resumption of shoots

MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Untitled-1.jpg?itok=A1kU5KSV
ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/tv.jpg?itok=q8f10zAD
Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required