Television

Raghu-Rajiv and Ravi Luthria team up for new venture ‘Monozygotic’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/06/raghu-rajiv.jpg?itok=IkUgOlv9

MUMBAI: Days after Rajiv Lakshman quit his as COO of Coloscem, he has announced a new venture with his twin brother Raghu Ram. The duo has come together with Ravi Luthra, a marketing veteran to start a new content and communications hub – Monozygotic. This new startup will mainly focus on content creation across various avenues of media from TV to digital to on-ground.

Speaking about their new venture, Monozygotic co founder and managing zygote Rajiv said, “There has been a tectonic shift in the consumption of media in the past decade and it is critical for any brand manager to not only figure the right media mix but also the right communication for a specific media. This is where Monozygotic steps in with our cumulative experience in building enduring, genre defining brands like Roadies, Splitsvilla and Masterchef India”.

“We have had the opportunity of multifunctional experience in content, both behind the scenes and facing the camera. The experience has helped us not only to understand the business of content but has also to develop a deep insight into audience psyche. I believe Monozygotic will be able to bridge the need gap, catering to audience and advertisers with equal ease. We have been contemplating this venture for a while now. I view Monozygotic as a natural progression in our respective careers”, added Monozygotic co founder and managing zygote Raghu.

While majority of people know them as the face of the cult show Roadies, the dynamic duo Raghu Ram and Rajiv Lakshman, with experience of more than two decades have also been responsible for creating a number of other enduring, genre defining television shows such as Splitsvilla and instrumental in the launch and success of Masterchef India. They have also broken new ground in the digital content space with Roadies Battleground and Jack & Jones Hitched. Ravi Luthra, with 15 years experience, has also made a mark in the industry with companies like Marico Industries, Visa, Star TV, MTV and Sony Entertainment Television among others.

 “The twins are masters at content creation and community building. Monozygotic aims to create clutter-breaking content catering to a wide array of audiences and marketers. The duo has a keen understanding of the audience which we plan to leverage with a focus on new media, the future of content consumption.  Unfortunately, a huge gap exists in this space in the connect between brands and consumers. Herein lies a great opportunity to create innovative and customised market driven content that is both sharable and sustainable” said Monozygotic chief executive zygote Ravi Luthria.

Monozygotic has already started working with some established brands on new, exciting projects.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/chro.jpg?itok=KfI1JpTj
Chrome dm week 41: Hindi News emerges as top gainer

NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/abo.jpg?itok=yaTzNUvt
ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

As the preparation for Bihar Assembly Elections goes in full swing, ABP News is pulling out all the stops to ensure that the viewers get top-notch coverage on all political affairs of the state, in the most riveting way. In this light, the channel is all-set to commence another exciting season of ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/colors.jpg?itok=yRyjRq4S
COLORS Bangla announces windmill of fresh content this Durga Puja

MUMBAI: The auspicious occasion of Durga Puja is not just a festival, but a celebration of life. While this year, in the new normal, Pujo will be different, what will not change is the zest for Durga Pujo amongst Bengalis. Keeping in mind the five days of festivity, COLORS Bangla is all set to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/zee.jpg?itok=_dNgVXT_
ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/rajiv_bakshi.jpg?itok=2-T_nX7V
Getting the "big" into Reliance Big Synergy

MUMBAI: Leading Indian production house Reliance Big Synegry CEO Rajiv Bakshi has seen a lot over the score and more years he has spent in the corporate world.  His exposure has been quite expansive with stints in  TV, internet, media, telecom and consumer durable industries, which allowed him the...

Television Production House Non-Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/republic-logo.jpg?itok=0WJEBK69
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/star-maa.jpg?itok=LaDfRunW
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/ddlj.jpg?itok=NtM56DfM
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required