Television

Balaji Telefilms amps up production value with ‘Naagin’ on Colors

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MUMBAI: Balaji Telefilms has readied a visual treat for viewers with its new show - Naagin, which is slated to go on air on Colors from 1 November.

The soap factory has upped its production value for this show with focus on elements like characterisation, scripting and visual appeal. The new mystical thriller is a dramatically obsessive love story of reincarnation. Naagin will be a finite weekend fiction series, which will be telecast every Saturday and Sunday at 8 pm.

Set against the backdrop of Rajasthan, Naagin is loaded with outstanding VFX effects offering an authentic film-like experience. The musical score of the show will add to the viewing experience as Colors recreates the timeless magic of the song Tere Sang Pyaar Main Nahi Todna through a new-age adaptation.

Commenting on the show’s format, Balaji Telefilms joint managing director and creative director Ekta Kapoor said, “At Balaji, we have always believed in experimenting with different concepts while bringing in some variety for our viewers. The concept of Naagin is something that we, at Balaji, have never explored in the past; it is a completely new facet of love stories that transcends into the mystique of the unknown. With intense focus on different elements like characterization, scripting, visual appeal, etc, we have amped up the production value to make it a winning proposition on the small screen. Putting together an hour-long proposition requires additional investment in terms of story development and high-end technology, and we are looking forward to presenting an all-round offering to Colors’ viewers.”

Speaking about the show, Colors programming head Manisha Sharma added, “After the success of 24 Season 1, Naagin is our second offering within the fiction finite series space airing on weekends. Naagin is a mystical thriller incorporating a dramatic twist at every corner to add an element of thrill and excitement, which will keep viewers engaged. The show is a testimony of Ekta Kapoor and Balaji Telefilms’ conviction towards providing quality entertainment avenues for viewers through new and innovative concepts that appeal to viewers visually and in terms of its narrative.”

The aesthetically narrated saga, Naagin delves into the life of a suave and ambitious business tycoon, Ritik Raheja (Arjun Bijlani) who believed that love and religion are distractions as they make you weak. But his beliefs are challenged when he comes face-to-face with Shivanya (Mouni Roy). While Ritik is enamoured by her simplicity, Shivanya is stuck between two extreme emotions – love and vengeance. Shivanya’s friend, Sesa (Adaa Khan) is her support system, but she has an ulterior motive that no one knows about. The constant conflict between love and revenge drive these protagonists together as their lives clash in a coming together of their past histories.

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