Television

Krishna Desai, Joy Bhattacharya and Amber Lall, come together to announce the launch of a creative content powerhouse

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/30/369-media.jpg?itok=JW0pMdhm

Mumbai: Former Turner International executive director and head kids vertical for south asia Krishna Desai (KD),  former vice president Endemol Shine India  Joy Bhattacharya, and second unit director for Padmaavat Amber Lall ,recently announced the launch of their newventure, 369 Media & Entertainment is a content powerhouse designed to target the potential of unexplored and compelling storytelling in the burgeoning digital medium.Leveraging their diverse industry expertise, KD, Amber and Joy bring a deep consumer centric content creation ethos coupled with strategic business insights to the venture.

Speaking about this new venture and its vision, KD said, “During my long stint at across kids and English entertainment brands in various roles, I was fascinated by the nature of massive adoption on-demand video consumption and realised the magnitude of the supply gap of relatable content for a growing number of discerning consumerswho have an ever-increasing choice of content. It all pointed to this time which is a great one to fully explore the potential of newer and better ways of storytelling. I spent the last several months exploring and researching the best way to address the potential that this gap represented and met with many people from the M&E industry. This journey found culmination in an exciting collaboration with Joy and Amber to launch 369 Media & Entertainment which I am confident will deliver unique, compelling and authentic content.’’

Speaking about this collaboration Joy Bhattacharya said, “We are truly excited to introduce our new venture. It focuses on creating meaningful and relatable content for the fastest-growing consumer segment. We use analytical insights into our development process rather than just a gut feeling and this helps us offer differentiating content. We will also focus on nurturing a content partner ecosystem that would not only understand the gap but also drive the narrative. The creative art of storytelling that can connect and resonate with the viewers is the key ingredient and that is precisely what we aim to offer.’’

Speaking about this new venture, Amber Lall, a seasoned film industry professional, said “Storytelling really is the exploration of the human mind. The digital revolution has just opened up many new shores to explore, allowing the storyteller an opportunity to think more candidly. 369 is an attempt to give the greatly under-served population honest, engaging and appealing content.’’

Based on Nicola Tesla’s theory of the mysterious triangle of 3, 6 and 9, that hold the key to unlocking the mysteries of the universe, the 369 Media and Entertainment aims to unlock the entertainment universe and leave its audiences mind blown! 369 Media and Engagement LLP is set to achieve its goals of unlocking powerful content that is enjoyable and relatable to audiences in India and overseas and will be in the delivered in the form of fiction and non-fiction shows, short films, documentaries, feature films, live events, etc.

For more details, please log on to: www.369-media.com

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/kodeshwari.jpg?itok=e8x5J5dX
Colors Tamil ropes in six sponsors for ‘Kodeeswari’; premiere on Dec 23

MUMBAI: Colors Tamil and Studio Next are all set to premiere the all-women edition of ‘Kodeeswari’ from December 23 at 8 pm onwards every Monday to Friday. The show has also roped in brands like Nippon Paint, Arun Excello and RIN along with Kotak Mahindra Bank as Banking Partner and Tamil Matrimony...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/trrr.jpg?itok=SUvTvELe
Trivago back as top brand in BARC week 49 ranking

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to 6 December 2019 The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/sonysab.jpg?itok=5cXCEEkr
Sony SAB brings ‘Khushiyon Wala New Year’ contest for viewers

MUMBAI: Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/14/cnn.jpg?itok=nfqNQUQd
CNN-News18 brings eighth edition of talk show ‘The Bollywood Roundtables' with Rajeev Masand

MUMBAI: CNN-News18 will telecast the eighth edition of its award winning talk show ‘The Bollywood Roundtables’. Hosted by the Entertainment Editor and renowned critic Rajeev Masand, the show is a year-end omnibus on bollywood and features India’s finest filmmakers, actors and artists who are behind...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_sport.jpg?itok=-cCxKmKi
Star Sports announces special programming for Vivo IPL 2020 player auction

Mumbai: After a successful and nail-biting vivo IPL 2019, the much-awaited cricketing tournament of the year is back with the auctions. Star Sports, India’s leading sports broadcaster and global rights holder of the vivo IPL has planned unmatched viewing experience for fans, that includes live...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/balveer.jpg?itok=ulTqKKWA
Sony SAB's Baalveer ranks 7th on Google’s most searched TV shows in 2019

MUMBAI: Sony SAB’s fantasy drama ‘Baalveer’ which has captured the imagination of audiences across the country with its fascinating storyline, has also earned the distinction of being named as the most searched Indian television show across the world according to Google’s annual trends report ‘Year...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/movies.jpg?itok=Gz-msgal
Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

MUMBAI: Movies NOW, Home to Superheroes announces the 7 th  season ofits marquee property, 100 Mania. In its new season, a lineup of 100 mega blockbuster films has been curated, giving viewers #100Reasons Why they don’t want to miss the best of Hollywood titles and win unmatched prizes.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/star_0.jpg?itok=6ZASOgiP
K Madhavan to head all Star TV businesses; Uday takes charge of Hotstar

MUMBAI: Ten years ago when Uday Shankar was looking for a professional to be his deputy in Star India, he looked outside and roped in Sanjay Gupta a long term Hindustan Lever professional. Circa 2019,  Shankar did not look for an external executive to replace Gupta who is slated to move onto Google...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/spotlamp.jpg?itok=p_RjQOwB
SpotlampE 2019 special smashup only on SpotlampE, 9XM, 9X Jalwa & 9X Tashan.

MUMBAI: It’s that time of the year again! 9X Media's vibrant music label SpotlampE, is all set to rock the year end party with a unique Smash-up featuring a mix of SpotlampE’s latest hit songs. The SpotlampE 2019 special smashup airs all through the month on SpotlampE, 9XM, 9X Jalwa and 9X Tashan.

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories