Television
Report on Shemaroo

Krishna Desai, Joy Bhattacharya and Amber Lall, come together to announce the launch of a creative content powerhouse

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/30/369-media.jpg?itok=blWkNxoF

Mumbai: Former Turner International executive director and head kids vertical for south asia Krishna Desai (KD),  former vice president Endemol Shine India  Joy Bhattacharya, and second unit director for Padmaavat Amber Lall ,recently announced the launch of their newventure, 369 Media & Entertainment is a content powerhouse designed to target the potential of unexplored and compelling storytelling in the burgeoning digital medium.Leveraging their diverse industry expertise, KD, Amber and Joy bring a deep consumer centric content creation ethos coupled with strategic business insights to the venture.

Speaking about this new venture and its vision, KD said, “During my long stint at across kids and English entertainment brands in various roles, I was fascinated by the nature of massive adoption on-demand video consumption and realised the magnitude of the supply gap of relatable content for a growing number of discerning consumerswho have an ever-increasing choice of content. It all pointed to this time which is a great one to fully explore the potential of newer and better ways of storytelling. I spent the last several months exploring and researching the best way to address the potential that this gap represented and met with many people from the M&E industry. This journey found culmination in an exciting collaboration with Joy and Amber to launch 369 Media & Entertainment which I am confident will deliver unique, compelling and authentic content.’’

Speaking about this collaboration Joy Bhattacharya said, “We are truly excited to introduce our new venture. It focuses on creating meaningful and relatable content for the fastest-growing consumer segment. We use analytical insights into our development process rather than just a gut feeling and this helps us offer differentiating content. We will also focus on nurturing a content partner ecosystem that would not only understand the gap but also drive the narrative. The creative art of storytelling that can connect and resonate with the viewers is the key ingredient and that is precisely what we aim to offer.’’

Speaking about this new venture, Amber Lall, a seasoned film industry professional, said “Storytelling really is the exploration of the human mind. The digital revolution has just opened up many new shores to explore, allowing the storyteller an opportunity to think more candidly. 369 is an attempt to give the greatly under-served population honest, engaging and appealing content.’’

Based on Nicola Tesla’s theory of the mysterious triangle of 3, 6 and 9, that hold the key to unlocking the mysteries of the universe, the 369 Media and Entertainment aims to unlock the entertainment universe and leave its audiences mind blown! 369 Media and Engagement LLP is set to achieve its goals of unlocking powerful content that is enjoyable and relatable to audiences in India and overseas and will be in the delivered in the form of fiction and non-fiction shows, short films, documentaries, feature films, live events, etc.

For more details, please log on to: www.369-media.com

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/kanna.jpg?itok=am8tsZFy
Zee Kannada’s Sathya meets real-life Sathya characters of Karnataka this International Women’s Day

MUMBAI: Every year International Women’s Day is observed on 8 March to celebrate women, their rights and their achievements. This year, Zee Kannada pledges unique women of Karnataka on this honor. Sathya, the most rated show in the regional television market along with being one of Zee Kannada’s...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/times.jpg?itok=vIqGY0Hf
Times Now announces special programming for assembly elections 2021

MUMBAI: Times Now has announced an unmatched programming line-up for the upcoming assembly elections under Mandate 2021. With its special programming, Times Now, India's election news headquarters will once again be at the forefront of election news coverage tracking the state assembly elections of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/tapsee.jpg?itok=4zS2EevL
This Women’s Day #ChooseToChallenge say Taapsee Pannu and Mithali Raj

MUMBAI: Two of the most inspiring icons of Bollywood and Cricket, Taapsee Pannu and Mithali Raj, have come together to share the important message of challenging conventions on international women’s day. With Taapsee all geared up to play Mithali on the silver screen in Viacom18 Studio’s upcoming...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/goole.jpg?itok=WxX0YXbW
Google pledges $25 million to empower women and girls

NEW DELHI: In a blog post timed for International Women’s Day, Google has put out a call for applications for charitable initiatives focusing on anything from “barriers to economic equality” to “cultivating entrepreneurship.” The tech giant announced a range of programs as well as grants worth $25...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ormax.jpg?itok=5vCFkaXz
Only 8% HOD positions in Indian films in 2019-20 were held by women: Ormax Media Report

MUMBAI: On the occasion of International Women’s Day (8 March ) this year, media consulting firm Ormax Media and entertainment platform Film Companion have released a report on representation of women in Indian films, titled O Womaniya! 2021. This first-of-its-kind report will be an annual...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/disney.jpg?itok=0Susnlhi
Star & Disney India deepens focus on women and LGBTQ+ community

MUMBAI: Star & Disney India have introduced Business Employee Resource Groups (BERGs), a new diversity resource group for women and LGBTQ+ employees to foster an equal, inclusive, and bias-free workplace. These groups will represent and support the diverse communities that make up the workforce...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/bbv.jpg?itok=dlWLPkUd
Sony BBC Earth gears up for launch of ‘A Perfect Planet’

MUMBAI: In Sir David Attenborough’s words –“This is the most important story of our time.”

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/naari.jpg?itok=XFq05jlk
In10 Media Network’s ShowBox pays tribute to the ‘Swag Wali Naari’

ShowBox, a youth-centric music channel from the IN10 Media Network, has launched an original song, Swag Wali Naari, to pay tribute to the never-ending resilience of women, on International Women’s Day. 

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/rtv.jpg?itok=pS-NOz8i
Republic TV playing victim, can’t seek transfer of TRP scam probe: Mumbai police

The Mumbai police has charged that Republic TV, embroiled in the fake TRPs scandal, is trying to play “victim” and attempting to transfer the probe to the CBI while it is not named an accused before the trial court.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required