Television

Production powerhouse Banijay unveils new brand identity

All acquired companies will display their connections to Banijay.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/07/b.jpg?itok=_ualGU2F

MUMBAI: A new giant has emerged on the global TV production front with the completion of Banijay’s takeover of the Endemol Shine Group last week.  And the group has gone in for a rebranding exercise, revealing what it calls a new and contemporary brand identity. The merged parent entity and its operations have been called Banijay and will cover 22 territories, 120 plus production and a catalogue of over 88,000 hours of content.

New logos – with an iconic pinkish B attached to every company logo - a fresh colour palette and an overhauled website have been unveiled. Globally,  Banijay Rights continues to lead distribution activities, while all territory-level holding companies will soon switch to Banijay. In India for instance, Banijay has three firms under its belt: Banijay Asia, Endemol Shine India and SOL India. Each of them has had the “B” attached to their logos and each has the tag identifying them as a Banijay company. While Banijay Asia is led by Deepak Dhar, Endemol Shine India has Abhishek Rege at the helm and SOL Productions has Fazila Allana and Kamna Narula Menezes leading it.

The rebrand was imagined and executed by leading global creative partner Moving Brands with website design and build handled by Alchemy Digital.

 “The acquisition of Endemol Shine Group marks a major gear shift for our business and that had to be represented in our branding. We now have unrivalled global reach, an abundance of high-quality, multi-genre titles, and some of the best creative entrepreneurs in the world,” said Banijay CEO Marco Bassetti. “Celebrating our values, the significant breadth of our new offering and our continued investment in innovative IP, the simple, yet effective branding, provides standout alongside versatility, and we hope in years to come, our B will act as a beacon for ground-breaking storymaking and a stamp of excellence.”

Among its global  top shows figure:  Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, The Kardashians, Mr Bean, The Wall, Hunted, Black Mirror, Extreme Makeover: Home Edition and Deal or No Deal.

With Bassetti fully in charge as CEO, Endemol Shine Group CEO Sophie Turner Laing is slated to exit by end this week. French entrepreneur Stéphane Courbit, who helped stitch together the deal, serves as chairman of the group. Total pro-forma revenue of Banijay-Endemol Shine  for 2019 totted up to  Euros 2.7 billion.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/ipl.jpg?itok=2PTWjiUS
CVC Capital Partners, RPSG Group win bids to own two new IPL teams

Kolkata-based business tycoon Sanjiv Goenka's RPSG Group has won the bid for Lucknow franchise for a whopping Rs 7090 crore while international equity investment firm CVC Capital won the bid for Ahmedabad with a Rs 5600 crore offer, as the much-awaited IPL bidding took place in Dubai on Monday.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_121237_800_x_800_pixel.jpg?itok=wL5r90wF
NTO 2.0: Discovery Communications India publishes new RIO

Mumbai: Discovery Communications India has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_120945_800_x_800_pixel.jpg?itok=Fzu_I-sb
NTO 2.0: ETV publishes new RIO effective 1 December

Mumbai: Eenadu TV (ETV) has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December onwards.  The...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_120447_800_x_800_pixel.jpg?itok=_ZQkPTfD
Times Now & ET Now launched on Australian streaming service Flash

Mumbai: Strengthening its foothold in Australia, Times Network has launched two of its news channels Times Now and ET Now on Australian streaming service Flash, in partnership with Foxtel Group.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/img_25102021_113153_800_x_800_pixel.jpg?itok=O7xBP1i8
NTO 2.0: Sun TV Network publishes new RIO

Mumbai: Sun TV Network has filed its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 6 December onwards.  The tariffs...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/25/suntv.jpg?itok=Q4hiVXJc
Sun TV maintains lead in week 41: Barc

Maintaining last week’s lead at the top position, Sun TV bagged 2844.7 AMA in week 41 (between 9-15 October) according to Broadcast Audience Research Council (Barc) data. Star Plus stood second with 2506.37 (‘000s) AMA, while Star Maa finished third at 2348.62 (‘000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/zee_0.jpg?itok=1wrIFjdq
Zeel-Invesco tussle: NCLT hearing to be held on 27 Oct

In a new development in the boardroom battle between Zee Entertainment Enterprises Ltd (Zeel) and it's majority shareholder Invesco Developing Markets Fund, the National Company Law Tribunal (NCLT) has scheduled the next hearing on 27 October.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_170534_800_x_800_pixel.jpg?itok=RTkEC3PZ
K Madhavan re-elected as IBDF president

Mumbai: The Indian Broadcasting and Digital Foundation (IBDF), the apex body of television broadcasters and digital streaming platforms in the country, has re-elected The Walt Disney Company India and Star India country manager and president K Madhavan as its president for the second term after the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/22/img_22102021_155157_800_x_800_pixel.png?itok=Rtz9RbKb
Zeel-Invesco case: Bombay HC to pronounce order on 26 Oct

Mumbai: The Bombay high court on Friday reserved its order in a civil suit filed by Zee Entertainment Enterprises Ltd (Zeel) seeking to declare the requisition notice sent by the company’s largest shareholder Invesco. The court has adjourned the matter to 26 October for the pronouncement of the...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required