Television

Production powerhouse Banijay unveils new brand identity

All acquired companies will display their connections to Banijay.

Banijay

MUMBAI: A new giant has emerged on the global TV production front with the completion of Banijay’s takeover of the Endemol Shine Group last week.  And the group has gone in for a rebranding exercise, revealing what it calls a new and contemporary brand identity. The merged parent entity and its operations have been called Banijay and will cover 22 territories, 120 plus production and a catalogue of over 88,000 hours of content.

New logos – with an iconic pinkish B attached to every company logo - a fresh colour palette and an overhauled website have been unveiled. Globally,  Banijay Rights continues to lead distribution activities, while all territory-level holding companies will soon switch to Banijay. In India for instance, Banijay has three firms under its belt: Banijay Asia, Endemol Shine India and SOL India. Each of them has had the “B” attached to their logos and each has the tag identifying them as a Banijay company. While Banijay Asia is led by Deepak Dhar, Endemol Shine India has Abhishek Rege at the helm and SOL Productions has Fazila Allana and Kamna Narula Menezes leading it.

The rebrand was imagined and executed by leading global creative partner Moving Brands with website design and build handled by Alchemy Digital.

 “The acquisition of Endemol Shine Group marks a major gear shift for our business and that had to be represented in our branding. We now have unrivalled global reach, an abundance of high-quality, multi-genre titles, and some of the best creative entrepreneurs in the world,” said Banijay CEO Marco Bassetti. “Celebrating our values, the significant breadth of our new offering and our continued investment in innovative IP, the simple, yet effective branding, provides standout alongside versatility, and we hope in years to come, our B will act as a beacon for ground-breaking storymaking and a stamp of excellence.”

Among its global  top shows figure:  Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, The Kardashians, Mr Bean, The Wall, Hunted, Black Mirror, Extreme Makeover: Home Edition and Deal or No Deal.

With Bassetti fully in charge as CEO, Endemol Shine Group CEO Sophie Turner Laing is slated to exit by end this week. French entrepreneur Stéphane Courbit, who helped stitch together the deal, serves as chairman of the group. Total pro-forma revenue of Banijay-Endemol Shine  for 2019 totted up to  Euros 2.7 billion.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/chrome.jpg?itok=PS7RNCGf
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee_0.jpg?itok=Y0E9pLuP
ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants

NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/hungama.jpg?itok=xr6HQzJ8
Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries

MUMBAI: Hungama, a digital entertainment company had announced strategic partnerships with leading telecom operators in Switzerland, Poland, Saudi Arabia and other countries, further strengthening its presence in international markets. These operators include the three largest telecom providers in...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee.jpg?itok=V4uf5J6I
Zee Tamil to air its fiction shows 7 days a week!

NEW DELHI: Zee Tamil, one of Tamil Nadu’s General Entertainment Channel has been consistently entertaining its viewers over the last decade by presenting them with shows that have varied content and novel concepts.  Over the years, the viewers have come to be deeply connected and invested with the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/gk.jpg?itok=N7F70uIk
Indian television premiere of psychotic thriller ‘The Lodge’ only on &flix, &PrivéHD and Zee Café

MUMBAI: Repent and all your sins will be forgiven! Directed by Veronika Franz and Severin Fiala, comes an extreme psychological thriller that will make you think that everything is fine up until the moment you realise it’s all an illusion. The lingering fear that wraps you in cold chills usually...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/sunil.jpg?itok=GlscJm3E
Indiantelevision.com’s virtual Onam conclave: BARC India CEO Sunil Lulla on Kerala ad market

NEW DELHI: Starting the first-ever virtual conclave by Indiantelevision.com, “The Comeback of Kerala: Onam Returns” focuses exclusively on Kerala’s ad market and predictions for its supposed uptake in the upcoming festive season. BARC India CEO Sunil Lulla shared some interesting insights into the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/aak.jpg?itok=y-ak-5PW
A+E Networks | TV18 appoints Karishma Dhawan as revenue head

Karishma Dhawan will be taking over as the revenue head at A+E Networks | TV18 and will be in charge of the network’s factual entertainment cluster. She will be reporting to A+E Networks | TV18 managing director and CEO-broadcast for Network18 Avinash Kaul.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee-am.jpg?itok=-R_1L2ef
Zee Anmol claws to top place in Free Across Genres channels in week 29

Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required