Pixel Pictures to produce two fiction shows for Tamil and Telugu markets in 2020

Kids content is a focus area for the company's next year plan.

MUMBAI: Pixel Pictures began its journey in 2013 by producing a reality game show in Kannada. In a span of five years, the company has secured international rights to produce content in Kannada and Malayalam languages as well. The company, which started with the production of Takadhimita Dancing Star, which is an adaptation of BBC's Dancing With The Stars, soon brought in shows such as Super Minute (the Kannada adaptation of Endemol Shine’s Minute to Win It), Made For Each Other, Super Talk Time, Family Power, Halli Haida Pyatege Banda and Takadhimita etc.

After strengthening its footprint in unscripted content for Kannada and Malayalam markets, Pixel Pictures is planning to produce fiction content for Tamil and Telugu markets too. The company will be launching two fiction shows in 2020 and will also focus on creating contents for kids in the regional market.

In an interaction with Pixel Pictures founder and CEO Prashanti Malisetti reveals, “Over the years, as the team grew bigger, our hunger for storytelling became stronger, and the need to aggressively venture into fiction has led us to acquire adaptation rights of close to 20 drama series from Asian content creators and authors to produce for TV, OTT and feature film formats.”

She further says, “In 2020, our focus is to create and develop gripping stories, in the fiction/scripted segment that may be adapted into different languages within India. The target is to create and produce two new fiction formats, in the regional languages in addition to our non-fiction business.”

97 per cent of India still owns single TV sets in every household, which shows, co-viewing is high in the country. Despite that, there isn’t enough programming that caters specifically to kids, Pixel Pictures plans to explore that segment in 2020.

“Our current focus is on the under-12 category of kids content. We see immense potential in that space. With the growing popularity of OTT platforms and catch up TV, the need of the day is to create disruptive content that makes appointment viewing exciting for the TV viewer. Owing to our learning during the multiple adaptations of international formats, we are presently working on creating original formats (scripted and unscripted) with international standards for the Indian viewer, with immense faith, that this content will be adapted by other countries in the near future,” Malisetti informs.

Apart from that, the company is also working on non-fiction format which is under development that deals with Psychedelia in a game show. The format is designed to bring out an array of experiences to the contestant, including changes of perception, altered states of awareness variation in thought process etc. 

Briefing on her vision for 2025 Malisetti says, “Popular for our expertise in adapting international formats for regional viewers, we have made our mark in Kannada and Malayalam television industry as the preferred production house for non-fiction programming and televised events. The 1000 hours of content production is a good milestone to celebrate the team’s passion towards the growth of Pixel. The vision is 6500 hours of content production by 2025, in multiple regional languages for TV, and OTT platforms.”

Witnessing 25 per cent revenue growth in 2019, the company aims to hire local, region-specific talent and drive them to create disruptive and relevant content in both scripted and unscripted segments, for TV and OTT platforms.

Latest Reads
Star Movies premieres Bohemian Rhapsody on 15 Dec

MUMBAI: Star Movies brings home the story of perhaps the greatest rock singer of all time, Freddie Mercury with the Indian television premiere of Bohemian Rhapsody this December. Just around the festive season, Star Movies is all set to give audiences a musical extravaganza with a story Queen not...

Television TV Channels English Entertainment
Sony PIX introduces weekday multilingual slot ‘Mind It!’

MUMBAI: Sony PIX was the first Hollywood channel to premiere a movie in multiple languages back in 2017. Post that came a long list of popular movies including Harry Potter franchise, The Matrix franchise, Skyscraper, Jurassic World: Fallen Kingdom and more which entertained the viewers in a...

Television TV Channels English Entertainment
DocuBay partners with smart TV solutions provider Zeasn

MUMBAI: DocuBay, the premium global documentary platform by IN10 Media, has announced a significant strategic alliance with Zeasn, a global leader in home digital entertainment services for Smart TV solutions. The partnership will make DocuBay available on millions of Zeasn-powered devices across...

Television TV Channels News Broadcasting
CNBC-TV18 commences the 15th year of India Business Leader Awards, launches 'Leadership Collective'

MUMBAI: Celebrating 20 years of its excellence, CNBC-TV18, India leading business news channel gears up for its 15th edition of ‘India Business Leaders Awards’ with the launch of ‘Leadership Collective’ in Bangalore on 11th December 2019. To identify the transformation of the ever-evolving...

Television TV Channels News Broadcasting
&TV presents life story of Babasaheb - ‘Ek Mahanayak - Dr. B.R. Ambedkar’

MUMBAI: &TV is launching a new powerful socio-drama titled Ek Mahanayak – Dr. B.R. Ambedkar. Produced by Smruti Shinde’s SOBO Films, the show is an inspirational story of Babasaheb and his journey from the tender age of five, to him becoming the prime architect of the Indian constitution. The...

Television TV Channels Movie Channels
Honey-Bunny double up as the perfect hosts for the first ever YAY! Time Brunch

MUMBAI: The holiday season is just around the corner and no one looks forward to them as much as kids. The season witnesses unprecedented enthusiasm, good cheer and lavish feasts. To take the festive fervor a notch higher, Sony YAY! – the kids entertainment channel from Sony Pictures Networks India...

Television TV Channels Kids
COLORS brings back television’s most popular, Naagin

MUMBAI: The much awaited Naagin is back! She is back to seek vengeance, to deceive you with her beauty, to either love you or fight you for what she’s lost. Owing to its massive popularity and consecutive successful seasons, COLORS biggest fiction franchise ‘Naagin’ is here with another captivating...

Television TV Channels GECs
BARC India appoints Mahendra Upadhyay as chief information officer

Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world has appointed Mahendra Upadhyay as the chief information officer.

Television TV Channels People
Music genre becomes top gainer in Chrome DM week 49

Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories