Television

MIPChina virtual edition starts tomorrow

Its fourth edition is the first of the content trading markets to be kicked off post-pandemic.

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MUMBAI: Everyone thought exhibitions and industry gatherings are dead, courtesy Covid2019, right? Reed Midem is just about  to prove them wrong with its fourth edition of its MIPChina endeavour, which normally takes place in the beautiful city of Hangzhou in China. It consists of face to face meetings which are preset depending on buyers and sellers' preferences when they register for the market. Additionally, conferences around the Chinese market are held and networking parties as well.

This year, starting from tomorrow, 28 July, MIPChina has totally moved online and will be held over four days. Close to 3500 meetings have been designed for the 170 odd buyers and sellers who have signed up for it. Indian majors such as ZeeTV, Disney Star India, In10 Media, IndiaSpark and Lattu Kids are participating in MIPChina.

“We are delighted to bring MIPChina to the world,” says Reed Midem’s Ted Baracoss. “It’s the first of the content trading markets which is kicking off. And we are hoping many deals will be struck. We are doing this for the love of TV. The meetings are going to be held across 12 different time zones.”

CMM director Kristian Kender says that the mood is buoyant, television channels need content and hence MIPChina was rolled out. “You have to be flexible when doing deals with the Chinese,” he said. “In terms of contracts, taxation issues, it’s best to have clarity right from the get-go.”

CMM is the representative in China for Reed Midem’s markets like MIPCOM, MipTV, MipChina, MIPCancun, among others.

All3Media, ABC, Arte France, Beta Film , Beyond Distribution, Caracoal Television. Bilibili group, IQiyi, China Huace Film Group, Dorimedia, Entertainment One TV, Fuji TV, Global Screen, Global Agency, Kanal D, Hari International, Nippon TV, MediaCorp, Paramount, TV Tokyo, Rai, Warner Bros, ZDF, Alibaba, ANTV, Astro Malayasia, Bytedance, Fuji TV, Huanxee, Henri Advertising, Huawei, JY Animation, KBS Media, Kanal 7, Tencent, TBS, TV Tokyo, Viacom CBS Media, Youkou, are among some of the leading firms that are participating in MIPChina.

MIPChina’s conference schedule will, however, take place in September.

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